Posts Tagged 'Behavior Change'

Happiness is Coming: Revisiting the Campaign that Defeated Pinochet

Apr 04

In 1988, after 15 years of military dictatorship in Chile, the public voted in a national plebiscite to determine whether Augusto Pinochet should stay in power or whether there should be an open presidential election. The story of how both sides—particularly the “NO” campaign (which was led by the Opposition and favored democracy)—used advertising campaigns […]

Solving Hannah Horvath’s Motivational Puzzle: A New Phase of LinkedIn Connections

Apr 02

The motivational puzzle:  The millennial generation—the estimated 80 million young Americans ages 18 to 35—“are the most educated and culturally diverse of any generation before them, they’re also notorious job-hoppers who dislike bureaucracy and distrust traditional hierarchies—leaving many business leaders scratching their heads. What motivates this rising cohort? How do you keep them engaged, earn […]

A New Focus for Baby Sleep Safety

Mar 27

I have a baby, which means I spent much of the past few months in a sleep-deprived daze trying to get him to fall asleep—and stay asleep.  I’ve realized through the semi-obsessive talk with my “mommy friends” about how many hours and how many naps, as well as much internet research into what’s “normal,” that […]

This is Colon Cancer

Mar 11

March is National Colorectal Cancer Awareness Month. I write this in honor of my husband, John, whom I miss intensely every day. Hopefully our story can help someone else. John and the kids in West Virginia during happy times John Anderson, my husband of fifteen years, died in September after a fierce five month battle […]

Potential Changes to Social Media in North Korea

Mar 07

For the first time, North Korea’s sole mobile service provider, Koryolink, allowed visiting foreigners to bring their phones into North Korea and have access to the internet on the 3G network. This same wireless internet is not yet available to North Koreans since they are governed by separate telecommunication rules. It is unfortunate that North […]

Cupid’s Arrow

Feb 14

Social marketers are quite familiar with social norms. Many of our hard-fought efforts focus on bringing awareness to positive social norms—think seat belt-use, discouraging dangerous social norms—think underage-drinking, or creating new social norms—think the Truth campaign. But there are some social norms that are so ingrained in our society that we don’t even realize we’re […]

What Social Marketers Make

Feb 05

Two of my college roommates were education majors. I vividly remember their student teaching days when after a tough day at school, they needed extra inspiration. Our entire apartment quickly became familiar with Taylor Mali’s “What Teachers Make.” If you don’t have time to watch the full video below (and I highly recommend you find […]

Make Mobile Technologies for Behavior Change a Priority in 2013

Jan 03

Many people are kicking off the new year with resolutions to improve their health by adopting new behaviors. While the desire to change one’s behavior may be strong at the beginning of the year, it often wanes as time goes by. This drop-off is common in the behavior change cycle, creating a challenge for social […]

From Mexico to Think Latino

Dec 12

A good native English-speaking friend, like me, spent several years learning Spanish as an adult in college and abroad. Her husband is a native Spanish speaker and they are committed to raising their children to be bilingual. In a recent Facebook post she mentioned she was singing a song in Spanish to her ten month […]

Do the Right Thing: Social Norming to Get Out the Vote

Dec 07

Did peer pressure have anything to do with your decision to vote in the 2012 Presidential election? If you answered yes, that may be due to the engagement of behavioral scientists, who are becoming increasingly important advisors to political campaigns. That’s a key take away from this November 12 New York Times story, which describes […]