Posts Tagged 'Behavior Change'

New Beginnings

Sep 20

“Courage doesn’t always roar. Sometimes courage is the quiet voice at the end of the day saying, I will try again tomorrow.” – Mary Anne Radmacher As a member of the Social Change Marketing practice, we work for clients, campaigns, programs, and initiatives that strive towards the goal of behavior change. In short, we aspire […]

Does Fear Work Afterall?

Sep 10

The Centers for Disease Control and Prevention’s (CDC) Tips from Former Smoker’s campaign, which featured raw graphic images in a national paid media initiative to reduce tobacco use, has made a big splash since hitting the air waves in 2012. A new study published on Monday in the Lancet indicates that these ads may have […]

Obesity Rate Declining Among Low-Income Preschoolers

Aug 08

The Centers for Disease Control and Prevention (CDC) delivered good news on Tuesday—obesity among low-income preschoolers declined from 2008 to 2011 in 19 of 43 states and territories studied. California, Georgia, Florida, Mississippi, New Mexico, and New York are among the states that are showing decreases. This month’s CDC Vital Signs serves as a reminder […]

Social Marketing: Just like Parenting

Jun 27

As the mother of an almost 1 year old, my daughter Grace is fast developing a personality and each day understands much more about her world. She now understands simple commands and recognizes people and places. She’s also learning to test boundaries (and sometimes my patience). I want to shape the person she becomes – […]

Is it Enough to Get People Talking?

Jun 14

Despite a 33% drop in the teen pregnancy rate in Chicago, the city’s rate is 1.5 times the national average. To address the issue, Chicago has recently launched a new teen pregnancy campaign that is…unexpected. The PSAs have gained local and national attention for their surprising take on drawing attention to the issue and reminding […]

What Can We Learn from Dove’s Most Viral Ad Video of All Time?

May 30

According to Dove published survey data, over half (54%) of women globally—equating to an astounding 672 million women worldwide—agree that when it comes to how they look, they are their own worst beauty critic. The three-minute “Dove Real Beauty Sketches” video that launched last month has garnered more than 114 million total views, making it […]

Cinco de Mayo: More than Margaritas

May 03

¡Arriba. Abajo. Al centro. Pa’ dentro!  If you’re not familiar with this Mexican phrase, now’s the time to learn it! Sunday is Cinco de Mayo, and margaritas are in order. In the U.S., we celebrate this day to recognize Mexican heritage and pride. As a native of South Texas, I’m usually one to take part […]

10 Reflections on the 2013 World Social Marketing Conference

Apr 23

In the few short hours since the 2013 World Social Marketing Conference concluded earlier this evening, I’ve found myself reflecting quite a bit on the presentations and discussions.  So, while it’s all still fresh in my head, here are some of my personal takeaways (in no particular order): 1.  Social change marketing, as I’m now […]

Do You See and Hear, What I Do?

Apr 16

In the aftermath of any devastating event, whether it is the Oklahoma City, Virginia Tech, Sandy Hook, or Boston I’m always aware that I feel not only dumbfounded that such acts of violence occur, but also humbled.  We live in a world where most days are spent ignoring each other either in the office, on […]

Happiness is Coming: Revisiting the Campaign that Defeated Pinochet

Apr 04

In 1988, after 15 years of military dictatorship in Chile, the public voted in a national plebiscite to determine whether Augusto Pinochet should stay in power or whether there should be an open presidential election. The story of how both sides—particularly the “NO” campaign (which was led by the Opposition and favored democracy)—used advertising campaigns […]