Many people are kicking off the new year with resolutions to improve their health by adopting new behaviors. While the desire to change one’s behavior may be strong at the beginning of the year, it often wanes as time goes by. This drop-off is common in the behavior change cycle, creating a challenge for social [...]
Posts Tagged 'Behavior Change'
Make Mobile Technologies for Behavior Change a Priority in 2013
Jan 03
by Nadia Dawson
Category: Behavior Change, Social Marketing
From Mexico to Think Latino
Dec 12
by Debra Noll
Category: Behavior Change, Ogilvy Washington, Social Marketing
A good native English-speaking friend, like me, spent several years learning Spanish as an adult in college and abroad. Her husband is a native Spanish speaker and they are committed to raising their children to be bilingual. In a recent Facebook post she mentioned she was singing a song in Spanish to her ten month [...]
Do the Right Thing: Social Norming to Get Out the Vote
Dec 07
by Chris Beakey
Category: Behavior Change, Social Marketing
Did peer pressure have anything to do with your decision to vote in the 2012 Presidential election? If you answered yes, that may be due to the engagement of behavioral scientists, who are becoming increasingly important advisors to political campaigns. That’s a key take away from this November 12 New York Times story, which describes [...]
Should We Stress Quality or Quantity (or Both) in Physical Activity Campaigns?
Nov 29
by Shannon Walsh
Category: Social Marketing
It’s nearly impossible to go a day without seeing an advertisement about physical activity and its importance. National campaigns (like NFL’s Play 60 or Partnership for a Healthier America among others) are frequently featured in mainstream media outlets, on social media accounts, and in advertisements. With the obesity epidemic sweeping the nation and affecting both [...]
Heads Up about Concussions in Sports
Oct 25
by Kim DiFonzo
Category: Public Health, Public Safety
Just the other day, the word concussion came up three separate times. News reports were abuzz with the latest on Washington Redskins quarterback Robert Griffin III’s concussion; a new documentary, Head Games by Director Steve James, exploring the consequences of head injuries among pro NFL players, was being promoted; and I overheard two women at [...]
Caregivers: An Important Audience for Many Social Marketing Efforts
Oct 19
by Chris Beakey
Category: Social Marketing
My mom and dad had been married for 50 years when she was diagnosed with stage four lung cancer in 2009. She was a youthful, beautiful and fit 69 year-old, so the diagnosis was a heartbreaking shock to everyone in my small, close-knit family. Over the course of 24 hours my dad went from [...]
Doctor prescribed technology? Pediatricians connect with patients on their technology level
Oct 17
by Ashley Wolos
Category: Social Marketing
Following Emily’s post on The Disconnect between Patient Expectations and Physician Actions, below is a look at how technology is being used by some pediatricians.
Health care professional focused materials are often a key component of a social marketing campaign. From a brochure on cervical cancer to an interactive tear pad on kidney test results, these and other [...]
The Power of Your “Neighborhood”
Sep 27
by Alexandra Vaughn
Category: Behavior Change, Social Marketing
What does your neighborhood mean to you? You probably devoted a great deal of time to picking it out. It’s the home to your home, where you retreat to be around those you love; it’s where you relax but also where you make important plans that affect your life.
Though we may not realize it, our [...]
Questioning the Value of a College Education
Sep 13
by Asia Romero
Category: Behavior Change
In this week’s Newsweek cover story, “The College Bubble,” the author introduces an interesting question, “is college a lousy investment?”
Immediately this headline caught my attention. In today’s society, how can anyone question the value of education? Just last week at the Democratic National Convention, President Obama asserted that, “Education was the gateway to opportunity for [...]
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