¡Arriba. Abajo. Al centro. Pa’ dentro! If you’re not familiar with this Mexican phrase, now’s the time to learn it! Sunday is Cinco de Mayo, and margaritas are in order. In the U.S., we celebrate this day to recognize Mexican heritage and pride. As a native of South Texas, I’m usually one to take part [...]
Posts Tagged 'Behavior Change'
Cinco de Mayo: More than Margaritas
May 03
by Alexandra Vaughn
Category: Behavior Change, Best Practices, Ogilvy Washington, Public Health, Social Marketing
10 Reflections on the 2013 World Social Marketing Conference
Apr 23
by Jennifer Wayman
Category: Behavior Change, Ogilvy Washington, Social Marketing
In the few short hours since the 2013 World Social Marketing Conference concluded earlier this evening, I’ve found myself reflecting quite a bit on the presentations and discussions. So, while it’s all still fresh in my head, here are some of my personal takeaways (in no particular order):
1. Social change marketing, as I’m now referring [...]
Do You See and Hear, What I Do?
Apr 16
by Karen Costa
Category: Behavior Change, Ogilvy Washington, Social Marketing, Social Media
In the aftermath of any devastating event, whether it is the Oklahoma City, Virginia Tech, Sandy Hook, or Boston I’m always aware that I feel not only dumbfounded that such acts of violence occur, but also humbled. We live in a world where most days are spent ignoring each other either in the office, on [...]
Happiness is Coming: Revisiting the Campaign that Defeated Pinochet
Apr 04
by Junia Geisler
Category: Social Marketing
In 1988, after 15 years of military dictatorship in Chile, the public voted in a national plebiscite to determine whether Augusto Pinochet should stay in power or whether there should be an open presidential election.
The story of how both sides—particularly the “NO” campaign (which was led by the Opposition and favored democracy)—used advertising campaigns to [...]
Solving Hannah Horvath’s Motivational Puzzle: A New Phase of LinkedIn Connections
Apr 02
by Alex Ignatius
Category: Social Media
The motivational puzzle: The millennial generation—the estimated 80 million young Americans ages 18 to 35—“are the most educated and culturally diverse of any generation before them, they’re also notorious job-hoppers who dislike bureaucracy and distrust traditional hierarchies—leaving many business leaders scratching their heads. What motivates this rising cohort? How do you keep them engaged, earn [...]
A New Focus for Baby Sleep Safety
Mar 27
by Karen Goldstein
Category: Behavior Change, Public Health, Social Marketing
I have a baby, which means I spent much of the past few months in a sleep-deprived daze trying to get him to fall asleep—and stay asleep. I’ve realized through the semi-obsessive talk with my “mommy friends” about how many hours and how many naps, as well as much internet research into what’s “normal,” that [...]
This is Colon Cancer
Mar 11
by Claudia Menashe
Category: Behavior Change, Public Health, Social Marketing
March is National Colorectal Cancer Awareness Month. I write this in honor of my husband, John, whom I miss intensely every day. Hopefully our story can help someone else.
John and the kids in West Virginia during happy times
John Anderson, my husband of fifteen years, died in September after a fierce five [...]
Potential Changes to Social Media in North Korea
Mar 07
by Alexa Montefiore
Category: Behavior Change, Media, Policy, Social Media
For the first time, North Korea’s sole mobile service provider, Koryolink, allowed visiting foreigners to bring their phones into North Korea and have access to the internet on the 3G network. This same wireless internet is not yet available to North Koreans since they are governed by separate telecommunication rules. It is unfortunate that North [...]
Cupid’s Arrow
Feb 14
by Christianne Johnson
Category: Behavior Change, Social Marketing
Social marketers are quite familiar with social norms. Many of our hard-fought efforts focus on bringing awareness to positive social norms—think seat belt-use, discouraging dangerous social norms—think underage-drinking, or creating new social norms—think the Truth campaign. But there are some social norms that are so ingrained in our society that we don’t even realize we’re [...]
What Social Marketers Make
Feb 05
by Shannon Walsh
Category: Social Marketing
Two of my college roommates were education majors. I vividly remember their student teaching days when after a tough day at school, they needed extra inspiration. Our entire apartment quickly became familiar with Taylor Mali’s “What Teachers Make.”
If you don’t have time to watch the full video below (and I highly recommend you find the [...]
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