How has the digital revolution changed the way Americans get involved with causes and social issues?
Lately, we have seen a lot of discussion on the impact of digital media on cause involvement. “Twitter revolution” and “slactivism” are terms that are now part of the social causes lexicon.
As in all good debates, different points of view [...]
Posts Tagged 'audience engagement'
The Dynamics of Cause Engagement
Apr 19
by Jennifer Wayman
Category: Behavior Change, Ogilvy Washington, Resources, Social Marketing, Social Media
Look Who’s Talking About Health – On Twitter
Jan 27
by Maria James
Category: Social Marketing, Social Media
If you’re brainstorming ideas for new ways to utilize spokespeople or key experts for your social marketing campaign, look no further than Twitter and consider hosting a Twitter chat.
Twitter chats are arranged conversations that happen on Twitter through the use of a hashtag, a word that links tweets together using the # sign, that joins [...]
Mainstream Media Goes Social
Nov 19
by Lauren Belisle
Category: Media, Social Media
On Tuesday I had the pleasure of welcoming Alex Nicholson, social media strategist at USA TODAY, to Ogilvy Washington’s offices to speak about the intersection of mainstream and social media.
According to Nielsen, Americans spend 23% of their online time using social media—that’s almost three times more time than they spend on email (8%). Among other [...]
Smokefree Women
May 12
by Jennifer Wayman
Category: Behavior Change, Public Health, Social Marketing, Social Media
The National Cancer Institute’s Smokefree Women initiative launched an interesting project this week. It’s called “Celebrating Smokefree Voices,” and it’s a YouTube video contest, to capture women’s quitting experiences and reasons for quitting smoking, as well as to motivate friends and family members to encourage a woman they love to quit.
There are three things, in [...]
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