Findings were released yesterday from a survey conducted by Ogilvy Public Relations Worldwide, in collaboration with The Conference People, prior to the 2nd World Non-Profit and Social Marketing Conference. The survey was conducted to examine trends and issues of social marketing, as well as priorities for the future.
More than 600 marketers, communications experts, and researchers [...]
Posts Tagged '2nd World Non-Profit and Social Marketing Conference'
Survey Recognizes Social Marketing as Critical Tool in Driving Social Change
Aug 17
by Cara Perellis
Category: Behavior Change, Public Health, Social Marketing
A Recap of the 2nd World Non-Profit and Social Marketing Conference
Apr 20
by Cara Perellis
Category: Behavior Change, Best Practices, Social Marketing
The 2nd World Non-Profit and Social Marketing Conference last week in Dublin proved to be a spectacular event, bringing together over 600 attendees from 40 countries, featuring 200 presentations and 32 exhibitors, and as of today, 95% of the delegates who completed the conference evaluation say they will attend the next conference, which is scheduled [...]
The Dynamics of Cause Engagement
Apr 19
by Jennifer Wayman
Category: Behavior Change, Ogilvy Washington, Resources, Social Marketing, Social Media
How has the digital revolution changed the way Americans get involved with causes and social issues?
Lately, we have seen a lot of discussion on the impact of digital media on cause involvement. “Twitter revolution” and “slactivism” are terms that are now part of the social causes lexicon.
As in all good debates, different points of view [...]
Miles Young on Marketing in the Modern Age
Apr 18
by Cait Douglas
Category: Behavior Change, Social Marketing
Following his speech at the World Social Marketing Conference, Ogilvy & Mather CEO adapted his speech for the Huffington Post. The beginning of the article is copied below; read the full article here.
Company or cause, marketing plays a vital role.
For companies, the marketing discipline helps sell products with the ultimate goal of boosting [...]
Do We Need to Redefine Social Marketing?
Apr 18
by Trish Taylor
Category: Behavior Change, Social Marketing
Flying back from the World Social Marketing Conference in Dublin last week, I had an eight hour delay in Newark that gave me A LOT of time to think through everything I was exposed to at the conference. Between the keynotes, the seminars, the plenary sessions, and the debates, the amount of information shared was [...]
Social Marketing in Europe
Apr 13
by Natalie Adler
Category: Social Marketing
On day two of the WSMC, in addition to many thought provoking sessions, we were surprised (and elated) when some of us got to meet the Dalai Lama in the lobby! But, back to the conference…this morning I attended a very interesting session on Social Marketing initiatives in Europe, featuring Professor Jeff French, [...]
Believing in Social Marketing
Apr 13
by Matthew Escoubas
Category: Social Marketing
Day two of the World Social Marketing Conference proved to be as engaging as day one! In a session chaired by our own Michael Briggs this afternoon, Iain Potter of the Health Sponsorship Council in New Zealand spoke about how social marketers worry about over selling what we do and consequently under sell what [...]
Five Steps to Environmentally Sustainable Behavior Change
Apr 12
by Matthew Escoubas
Category: Social Marketing
At yesterday’s panel on environmental sustainability, Dr. Doug McKenzie-Mohr, President of McKenzie Mohr & Associates (Canada) discussed how community-based social marketing has proven to be highly effective in fostering the adoption of environmentally-friendly behaviors. He believes that in order to be successful, there are five important steps to follow:
Dr. McKenzie-Mohr has written [...]
The 4Ps of Social Marketing: Are They Still Relevant?
Apr 12
by Natalie Adler
Category: Best Practices, Social Marketing
The Marketing Mix, also known as the 4Ps of Social Marketing, is the combination of Product, Price, Place, and Promotion. Yesterday, we heard a very dynamic debate at WSMC on whether the 4Ps are still an important intervention tool for Social Marketing practitioners.
Sue Nelson, Social Marketing Director, Kindred (UK), and Clive [...]
From WSMC: What is Social Marketing 2.0
Apr 12
by Natalie Adler
Category: Social Marketing
Today marked the start of the of the 2nd World Non-Profit & Social Marketing Conference. Matt Escoubas and I had the opportunity to conduct FlipCam interviews with several presenters at the conclusion of their presentations. We’ll be posting our interviews on the Social Marketing exChange this week; I kick it off below with Dr. Jay [...]
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