The 2nd World Non-Profit and Social Marketing Conference last week in Dublin proved to be a spectacular event, bringing together over 600 attendees from 40 countries, featuring 200 presentations and 32 exhibitors, and as of today, 95% of the delegates who completed the conference evaluation say they will attend the next conference, which is scheduled for April 2013 in Toronto, Canada.
The conference also witnessed the launch of the first International Social Marketing Association. The Association will aim to develop, among other matters, more cooperation between not-for-profit agencies and corporations involved with social marketing.
New findings regarding attitudes about social marketing also had their debut. Ogilvy, in collaboration with the conference organizers The Conference People, fielded a global online survey which was conducted among 280 social marketing professionals to better understand trends, issues, and opportunities within the field of social marketing internationally, and the results were released on the first day of the conference. Read the rest of this entry »