Flying back from the World Social Marketing Conference in Dublin last week, I had an eight hour delay in Newark that gave me A LOT of time to think through everything I was exposed to at the conference. Between the keynotes, the seminars, the plenary sessions, and the debates, the amount of information shared was overwhelming, comprehensive, and interesting. But how to make sense of it all? I’m not sure I have, but it certainly has got me thinking.
A strong theme that emerged across many of the sessions I attended was about how to define social marketing, as well as the related question of whether social marketing needs to redefine itself.