As the opening ceremonies begin tomorrow, so too will the idea that athletes are no longer just idolized sports stars, they are creating content that is being shared around the world. Some 10,000 competing athletes from 200 countries will be using Facebook, Twitter, YouTube, Flickr, among other social media to share information, photos, and commentary about events as they happen.
Recipe for Change: Wrap Up of the Society for Nutrition Education and Behavior’s (SNEB) Annual Conference
The Society for Nutrition Education and Behavior (SNEB) recently held its 2012 Annual Conference in Washington, DC, July 14-16.
SNEB is a community of professionals involved in nutrition education and health promotion from across the world. Members join from academia, government agencies, cooperative extension, communications and public relations firms, the food industry, voluntary and service organizations, and other educational nutrition and health organizations.
“Energy from Synergy” was the theme of this years’ conference, which highlighted innovative nutrition and behavior research, as well as new consumer-focused education materials.
One of the conference’s popular sessions was a screening of the new documentary “Cafeteria Man.” The film tells a compelling story of one Baltimore, MD, school district working to overhaul a dysfunctional and unhealthy nutritional system feeding over 83,000 students each year.
The film chronicles Tony Gareci, a food services director for the city’s public schools, and his quest to reform the system. A trained chef from New Orleans, LA, Gareci, envisions a transformed food system including school gardens providing fresh produce, meals designed by students, and more nutritional education in the classroom.
The documentary serves as a nice analogy to this year’s SNEB conference. SNEB is working to educate consumers, healthcare providers, and government agencies about the importance of nutrition and behavior change to reinforce healthy eating around the country. Changing the way Americans view food and nutrition in schools through education is a central message carried through the ‘Cafeteria Man’ and echoed by the film’s Gareci, who says: “We need a recipe for change.”
If you’ve ever doubted how wired and connected we’ve become, take a look at the faces of people around you as a flight attendant announces that all portable devices must be turned off prior to takeoff. It’s a scurry to check e-mail or Facebook just one last time. And as that plane touches down, it’s a similar response—a mass reach for the mobile device to see what may have transpired while we were unplugged for the last 90 minutes.
We communicate online. For many people, the first they will learn or hear of an important news event or incident is through their computer or mobile device.
Those in the emergency preparedness and response community—from elected officials and non-profits to the media and the military—are realizing that social media has the power to transform the way emergency communications and operations are managed before, during and after the event.
On June 26th, I had the pleasure of moderating a discussion at Ogilvy Washington—along with partners Defense Daily and Northrop Grumman—on the Expanding Use of Social Media in Disaster Preparedness and Response. Our panel included Delaware Governor Jack Markell, Suzy DeFrancis (Chief Public Affairs Officer at the American Red Cross), Jason Samenow (Chief Meteorologist and Founder of the Washington Post’s “Capital Weather Gang”), and Lt. Cmdr. Chris Servello (Director, Navy Newsdesk, U.S. Navy).
Each of these individuals brought a very unique perspective of what it means to communicate online in the face of an unfolding emergency or disaster response scenario. They were extremely frank in sharing what worked well, where they need to improve, and how they are learning to weave social media into their organizations’ operations.
I invite you to watch the highlights video from the event below.
With the official start of summer approaching in the next two weeks the thought of outdoor events and relaxing vacations fill my mind. When the summer sun hits my skin I immediately feel happy. I’m ready to throw caution to the wind and hit the beach – which is exactly what I did last weekend. I had perfect beach weather in Fort Lauderdale, Florida.
After enjoying a day of lounging and playing in the ocean I noticed my friend, a fair-skinned African American woman, with a nice red glow. She’d forgotten to apply sun screen and had a pretty serious burn. Her painful predicament reminded me just how important sun protection is, and how sharing this message with everyone, especially people of color, can save a life.
Last month The Huffington Post posted the article, Skin Cancer and African Americans: Why You Shouldn’t Ignore It that focused on this topic.
According to the Skin Cancer Foundation, skin cancer comprises just 1 to 2 percent of all cancers among African Americans, but less than half of melanomas in African Americans are diagnosed at an early stage compared to 74 percent in Hispanics and 84 percent in Caucasians. Reggae music lovers may remember that reggae legend Bob Marley discovered a type of malignant melanoma under the nail of one of his toes, and the cancer ultimately spread to his lungs and brain causing his death 31 years ago.
While skin cancer is less likely in people of color, it is more deadly because it is most often caught in its later stage. The article also provides an interesting slide show to address the most common misconceptions about cancer in dark skin, such as black people don’t get skin cancer (we do!) and dark skin is a natural SPF (not entirely true!).
Even the American Medical Association (AMA) has adopted the cause. In 2010 the AMA established a policy to support and encourage efforts to increase awareness of skin cancer risks, skin cancer screening and sun protective behaviors in communities of color. The policy includes partnerships with the National Medical Association, the National Hispanic Medical Association and the American Academy of Dermatology to get the word out about the importance of sun protection.
The Centers for Disease Control and Prevention provides the following tips on ways everyone can protect their skin from the sun:
- Take precautions against sun exposure every day of the year, especially during midday hours (10 a.m. – 4 p.m.), when UV rays are strongest and do the most damage. UV rays can reach you on cloudy days and can reflect off of surfaces like water, cement, sand, and snow.
- Seek shade, especially during midday hours.
- Cover up with clothing to protect exposed skin.
- Wear a hat with a wide brim to shade the face, head, ears, and neck.
- Wear sunglasses that wrap around and block as close to 100 percent of both UVA and UVB rays as possible.
- Put on sunscreen with broad spectrum (UVA and UVB) protection and a sun protective factor (SPF) of 15 or higher.
- Avoid tanning beds and sunlamps. The UV rays from them are as dangerous as the UV rays from the sun.
I plan to share these tips with my friends and hopefully this weekend we’ll avoid sun burns!
What are sun protection habits you use regularly? Do you encourage friends and family to do the same?