If you’re brainstorming ideas for new ways to utilize spokespeople or key experts for your social marketing campaign, look no further than Twitter and consider hosting a Twitter chat.
Twitter chats are arranged conversations that happen on Twitter through the use of a hashtag, a word that links tweets together using the # sign, that joins [...]
Archive for the Social Media Category
Look Who’s Talking About Health – On Twitter
Jan 27
by Maria James
Category: Social Marketing, Social Media
Overcoming the Hurdle and Joining the Twitter Bandwagon
Nov 29
by Trish Taylor
Category: Resources, Social Media
I don’t tweet. I don’t Facebook. Frankly, I don’t even feel comfortable using those terms as verbs. Maybe I’m not even supposed to—is it more correct to say I don’t have a Facebook page? Still, when it comes to work, I 100% believe in – and have seen—the value that social media offers to amplify [...]
exCHANGE Review: When It Comes to Social Media, Is Everyone a Potential Partner?
Nov 19
by Alex Hughes
Category: Behavior Change, Public Health, Social Marketing, Social Media
Every few decades, a new communications channel emerges and presents a novel way for us to reach and engage potential partners, and create meaningful change in the lives of our target audiences.
On November 16, Ogilvy Washington co-hosted a Social Marketing exCHANGE in conjunction with the Center for Social Impact Communication (CSIC) at Georgetown University, on [...]
Mainstream Media Goes Social
Nov 19
by Lauren Belisle
Category: Media, Social Media
On Tuesday I had the pleasure of welcoming Alex Nicholson, social media strategist at USA TODAY, to Ogilvy Washington’s offices to speak about the intersection of mainstream and social media.
According to Nielsen, Americans spend 23% of their online time using social media—that’s almost three times more time than they spend on email (8%). Among other [...]
Follow Friday: 5 Health Tweeters to Watch
Nov 12
by Lauren Belisle
Category: Social Media
One of the best things about using Twitter is that it fosters engagement with companies/organizations/blogs/media outlets that individuals might not otherwise have the chance to communicate with. Since it is Follow Friday, let’s take a look at some personal favorite health-related tweeters and a recent tweet from each of them! This is a completely unscientific [...]
Best Practices for Federal Government Challenges and Contests
Nov 09
by Nadia Dawson
Category: Best Practices, Resources, Social Media
As the Federal Government increases its use of challenges and contests to engage citizens in problem solving, Federal employees and contractors are seeking guidance on best practices. A briefing I attended yesterday, hosted by the Ad Council, the U.S. General Services Administration (GSA), and Google, brought together a stellar panel to discuss the topic. The [...]
Key Ingredients for Viral Video Success: A Reason, a Platform, and a Plan
Oct 28
by Erica Taylor
Category: Social Media
In an interesting post on Mashable last week, Dan Greenberg of Sharethrough shared his thoughts on the three key characteristics that videos need in order to “go viral.” Those three characteristics are:
Psychological Share Motivation (i.e., a reason to share the video) – By sharing a video with someone, Greenberg says that people are sharing their [...]
Health Searches Online: Google, Yahoo!, Mobile, and Apps
Oct 21
by Lauren Belisle
Category: Media, Social Media
83 percent of Internet users have looked for health or medical information online, according to 2009 research from the Pew Internet & American Life Project. New research, released by Pew on Monday, shows that the use of cell phones to look up health or medical information is growing: 17 percent of American adults have used [...]
The Push-Me Pull-You of Social Media
Aug 24
by Kitty Harding
Category: Behavior Change, Social Marketing, Social Media
Last week, I attended CDC’s National Health Communication, Marketing, and Media conference in Atlanta. And whether you call it new media, social media, or Web 2.0—the new tactics available online and via mobile devices took center stage at the conference. The presentation, “Social Marketing and the Uses of Social Media: Cases from the American Red [...]
Today is Worldwide Social Media Day!
Jun 30
by Chris Heydt
Category: Social Media
There is an official day for nearly anything you can think of…Talk like a pirate day, Rice pudding day, you name it. Today, Mashable has added one more to that list. Worldwide Social Media Day!
Throughout the world today, in an eye-popping 90+ different countries, Mashable is organizing Meetups to celebrate the social media revolution [...]
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