One need only point to the wildfire spread of “Kony 2012” to illustrate the power of a compelling video to disseminate a message quickly and widely. In the last week, three different YouTube videos aimed at behavior change have appeared in my social media stream and piqued my interest.
Here’s what the videos have in [...]
Archive for the Social Media Category
YouTube Counter-Campaign Videos Seek to Change Behavior
Oct 15
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by Dana Allen-Greil
Category: Behavior Change, Social Marketing, Social Media
Check Your App and Call Me in the Morning
Aug 21
by Alex Hughes
Category: Public Health, Social Marketing, Social Media
Health-related smartphone apps have been on the market for years, and have evolved from one-dimensional offerings such as basic calorie counters, to multi-dimensional applications that enable users to track their weight loss and share their progress with their social networks. Perhaps this can be attributed to what the Pew Internet & American Life Project refers [...]
The First Social Media Olympic Games … Or Not?
Jul 26
by Cara Crosby
Category: Media, Ogilvy Washington, Social Marketing, Social Media
The British media recently dubbed the upcoming 2012 London Olympic Games the “first social media Games.”
I’m not sure they checked in with the organizers of the 2010 Vancouver Olympics because they too claim the title. The Vancouver officials went one step further saying that the Vancouver Games were the first to provide a real, less-commercialized [...]
5 Links to Help You Navigate Government Social Media Guidelines
May 15
by Sarah Van Velsor
Category: Social Media
Navigating government social media guidelines can be tricky since there are so many different components to consider, so I wanted to share 5 links that help me advise my clients and comply with the guidelines.
1. Apps.gov- Apps.gov lists all the approved social media sites and tools that have Terms of Service agreements with the government. [...]
Pass First–On and Off the Court
May 08
by Faren Edwards
Category: Behavior Change, Social Marketing, Social Media
North Carolina Tar Heels are super passionate about their college basketball team. (Case and point: the season is over and I’m still talking about it.) So when North Carolina point guard Kendall Marshall–the nation’s leading assist man–announced he had a fractured wrist shortly after his team’s advancement to the Sweet 16, many ardent fans–myself included–felt [...]
The Changing Patient Pharma Relationship
Apr 26
by Holly Campbell
Category: Social Media
I came across an intriguing post on Pharmalot about a woman dying of Stage 4 breast cancer who used YouTube to plead with the Food and Drug Administration (FDA) to allow her access to pertuzumab, an investigational cancer drug. The video featured the woman, Diane Gant, reading several letters for her son, since she does [...]
What’s the difference between social media and social marketing?
Feb 24
by Dana Allen-Greil
Category: Social Marketing, Social Media
Last week, Ogilvy launched Social@Ogilvy, a global, cross-discipline team of social experts from across all of Ogilvy’s businesses delivering social solutions. Social media is changing our clients’ businesses and we have been quietly building the largest social media marketing communications network in the world.
This exciting news has sparked some discussion and questions about terminology: [...]
Quantified Self: Is self-tracking the future of behavior change?
Feb 23
by Dana Allen-Greil
Category: Behavior Change, Social Media
I spend a lot of time testing, tracking, and analyzing data. I’m not talking about the work I do here at Ogilvy–I’m talking about all of the daily efforts I undertake to manage my Type 1 diabetes. My life is full of numbers and tech gadgets, from a meter to test my blood glucose to [...]
Will You Be My Valentine? Only If You Wash Your Hands
Feb 16
by Shannon Walsh
Category: Behavior Change, Emergency + Risk Communication, HCSM, Public Health, Social Marketing, Social Media
Valentine’s Day is over – as shown by the discounted boxes of candy, wilting flowers, and picked-over rows of red greeting cards. What’s not quite finished is the flu season.
I recently came across a Valentine’s Day-themed e-card from the American Public Health Association. The text reads: “I wanna hold your hand. But only after you [...]
Social Media Week Event Wrap Up: The Impact of Social Media in Healthcare
Feb 15
by Lauren Belisle
Category: Behavior Change, HCSM, Ogilvy Washington, Social Marketing, Social Media
This morning we welcomed more than 100 social media and health enthusiasts to the Ogilvy Washington office for our social media week panel, The Impact of Social Media in Healthcare.
The panelists and audience discussed many facets of the same challenge: leveraging social to improve health.
A few highlights and common threads throughout the morning:
Using online [...]
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