In April 2013, Kickstarter celebrated its fourth anniversary, marking four years of bringing to life the projects of ambitious filmmakers, musicians, artists, and designers. The accolades are pretty impressive—10% of the 2012 Sundance, Tribeca, and SXSW film festival acceptances were funded on Kickstarter; six films have been nominated for Academy Awards (and one won!); one [...]
Archive for the Social Media Category
Web Sites: It’s a Journey, Not a Destination
Apr 30
by Karen Melnyk-Vutrano
Category: Best Practices, Media, Social Media
I’ve spent much of my career advising on Web site design and content strategy. Essentially, I serve as the translator between the content lead at the organization and the Web site developer.
I’ve really enjoyed this role. I love finding creative solutions to help organizations get the dynamic and innovative features they are looking for within [...]
Do You See and Hear, What I Do?
Apr 16
by Karen Costa
Category: Behavior Change, Ogilvy Washington, Social Marketing, Social Media
In the aftermath of any devastating event, whether it is the Oklahoma City, Virginia Tech, Sandy Hook, or Boston I’m always aware that I feel not only dumbfounded that such acts of violence occur, but also humbled. We live in a world where most days are spent ignoring each other either in the office, on [...]
Solving Hannah Horvath’s Motivational Puzzle: A New Phase of LinkedIn Connections
Apr 02
by Alex Ignatius
Category: Social Media
The motivational puzzle: The millennial generation—the estimated 80 million young Americans ages 18 to 35—“are the most educated and culturally diverse of any generation before them, they’re also notorious job-hoppers who dislike bureaucracy and distrust traditional hierarchies—leaving many business leaders scratching their heads. What motivates this rising cohort? How do you keep them engaged, earn [...]
Potential Changes to Social Media in North Korea
Mar 07
by Alexa Montefiore
Category: Behavior Change, Media, Policy, Social Media
For the first time, North Korea’s sole mobile service provider, Koryolink, allowed visiting foreigners to bring their phones into North Korea and have access to the internet on the 3G network. This same wireless internet is not yet available to North Koreans since they are governed by separate telecommunication rules. It is unfortunate that North [...]
Gone in 6 Seconds: Instantaneous Visual Messaging
Mar 01
by Lauren Littleton
Category: Social Marketing, Social Media
I have a 14-year-old sister who is much cooler than I am. She is always giving me fashion advice, speaking a language with her friends that I can’t understand, and updating me on Taylor Swift’s latest romantic woes. My parents recently bought her a cell phone and since then, the only time she’s not on [...]
Top 5 Takeaways from Digital Health Communications Extravaganza
Feb 25
by Emily Zeigenfuse
Category: HCSM, Public Health, Social Marketing, Social Media
Last week I had the pleasure of attending the Digital Health Communications Extravaganza (DHCX) conference in sunny Orlando. The conference is completely focused on the intersection of digital technologies and health, my two favorite things. Speakers discussed everything from social media measurement, the mobile web, data mining, gamification, startups, and the ePatient, and I had [...]
Writing a memorable social media post: finding your inner cave(wo)man
Jan 22
by Jenna Norton
Category: Social Marketing, Social Media
If you’ve written posts for client’s social media profile, chances are you’ve seen those posts go through several rounds of review until they are polished to a squeaky-clean, error-free shine. But recent research suggests that this extensive editing might not be the best way to go about drafting social media posts—at least if you want [...]
Dumb Ways to Die: A Smart Way to Convey a Safety Message
Nov 29
by Carrie Dooher
Category: Behavior Change, Best Practices, Public Health, Social Marketing, Social Media
If you haven’t yet seen the recent PSA video from Melbourne Metro Trains, “Dumb Ways to Die,” you’re missing out. This fun, creative, and important train safety warning is taking the web by storm! In only six days after being uploaded to YouTube, the video garnered more than 14 million hits; today that number is [...]
The Disconnect between Patient Expectations and Physician Actions
Oct 16
by Emily Zeigenfuse
Category: HCSM, Public Health, Social Media
Patients wish their physicians would communicate with them in between visits, but most say that their physicians don’t, according to a study by Varolii that highlights the disparity between patient expectations for preventative care and physician actions. Half of the adults surveyed said they felt that communication (such as tips, reminders and encouragement) from their [...]
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