Feb 15
by Lauren Belisle
Category: Behavior Change, HCSM, Ogilvy Washington, Social Marketing, Social Media
This morning we welcomed more than 100 social media and health enthusiasts to the Ogilvy Washington office for our social media week panel, The Impact of Social Media in Healthcare.
The panelists and audience discussed many facets of the same challenge: leveraging social to improve health.
A few highlights and common threads throughout the morning:
Using online [...]
Feb 07
by Farha Marfani
Category: Best Practices, HCSM, Social Marketing, Social Media
This blog post was co-written by Debra Noll, Account Director, Ogilvy Social Marketing.
Generation Y, also known as the Millennial Generation (or Millennials), Generation Next, “eighties babies,” describes the demographic cohort following Generation X, generation born after the Western post-World War II baby boom ended. Millennials generally describes those born in the 1980s and early 1990s. [...]
Feb 06
by Sarah Van Velsor
Category: Social Marketing
Several members of the Ogilvy Washington team, including myself, will be heading down to Orlando next week for the Digital Health Communication Extravaganza (DHCX). We are so excited to interact with other digital health practitioners and swap best practices for using digital tools to enact behavior change.
As part of our efforts to exchange ideas and [...]
Feb 03
by Lauren Belisle
Category: HCSM, Ogilvy Washington, Public Health, Social Marketing, Social Media
You might think that after the Super Bowl there’s nothing to look forward to until President’s Day weekend – but you would be wrong! Washington, DC is one of 12 cities worldwide hosting Social Media Week from February 13-17 and Ogilvy Washington would love to see you at one of our events.
In social marketing and [...]
Feb 03
by Chris Beakey
Category: Behavior Change, Ogilvy Washington, Social Marketing
One of the first rules for those of us in the creative writing business is show, don’t tell. In other words, don’t tell me that the 12-year-old in your story who’s heading off to her first day at a new school is scared or nervous. Show me how she feels by making me feel it [...]
Jan 19
by Karen Melnyk-Vutrano
Category: Behavior Change, Public Health, Resources, Social Marketing
Cancer: Everything causes it and a cure is always further away than we hope.
Public health graduate studies led me to believe (initially) that all public health is about cancer. Though these days I try to worry less about cancer (only because there are so many professional worriers—those whose life pursuit is the cure for cancer), [...]
Jan 12
by Carrie Dooher
Category: Behavior Change, Best Practices, Social Marketing
In recent weeks, there have been a number of hard-hitting anti-obesity campaigns making headlines. As Trish Taylor described earlier this week, Georgia’s “Strong4Life” anti-childhood obesity campaign, introduced by the Children’s Healthcare of Atlanta, uses short ads, billboards, and TV spots depicting an obese child and statements including “fat kids become fat adults,” and “it’s hard to be [...]
Jan 11
by Trish Taylor
Category: Media, Public Health, Social Marketing
The question isn’t have you seen the latest childhood obesity ads from Strong4Life, but do you have an opinion to add to all of those floating around?
While there seems to be a general consensus in the dialogue about this controversial campaign, that these ads have missed the mark in being particularly effective from a behavior [...]
Jan 06
by Mason Essif
Category: Best Practices, Media, Ogilvy Washington, Social Marketing, Social Media
My apologies to Shakespeare, but the recent The Year in News 2011 put out by The Pew Research Center for Excellence in Journalism (PEJ) is helping me answer that question. PEJ has been putting out their analysis for five years and it is an excellent tool to help us media relations professions better understand what’s [...]
Jan 05
by Lisa Charnitski
Category: Behavior Change, Ogilvy Washington, Social Marketing
When I arrived home for the holidays, I rifled through my bookcase looking for a good read. I stumbled upon a book I had purchased for a psychology class in college, “Learned Optimism,” by Martin Seligman, Ph.D.
A professor of psychology at the University of Pennsylvania and past president of the American Psychological Association, Seligman describes a [...]
Network Feed
Recent Comments