Archive for the Social Marketing Category

“Gamifying” Weight Loss and Behavior Change

May 21

We all know that weight loss is a simple equation – more calories expended than consumed. Eat healthy and increase physical activity. But if it was that easy to change behavior, break habits, and stave off cravings, then we would not be facing the problem of obesity among over one third of all adults in […]

Effective Communication Strategies Can Help Reduce Non-Communicable Diseases

May 18

This blog was co-authored by Maria James and Carrie Dooher. Chronic diseases, often referred to as “lifestyle” diseases, including heart disease, stroke, cancer, diabetes, and arthritis – are among the most common, costly, and preventable of all health problems in the U.S. and also the leading causes of death and disability. According to the Centers […]

Skinny, Unscripted: Reality TV’s Effect on Body Image beyond the Small Screen

May 17

Full disclosure: I’m a bit addicted to “The Bachelor.” Every few months, a new season premieres on ABC and, every few months, I swear to myself that this will be the last season I watch. But before I realize that it’s happened, I’ve been sucked back down into the abyss of beautiful people, scripted drama, […]

Introducing OgilvyEngage

May 16

The Business of Behavior Companies increasingly recognize that if societies falter, their business can’t succeed. Accordingly, many enterprises acknowledge that it is a business imperative to get people to change individual behaviors around such issues as driving safely, eating healthier, taking medications regularly, staying out of debt  and others. Through corporate responsibility commitments, sustainability initiatives, […]

Want to be smarter? Try dressing like a doctor.

May 10

As a preteen in the 80s, my demands for Guess jeans and Z Cavaricci shorts were met repeatedly with the same wise—but at the time, annoying—words from my mom: “It’s not what you wear. It’s what’s on the inside that counts.” Even though she was doing it more in the “we’re not buying you those […]

Pass First–On and Off the Court

May 08

North Carolina Tar Heels are super passionate about their college basketball team.  (Case and point: the season is over and I’m still talking about it.)  So when North Carolina point guard Kendall Marshall–the nation’s leading assist man–announced he had a fractured wrist shortly after his team’s advancement to the Sweet 16, many ardent fans–myself included–felt […]

“China’s Evolving Social Health Initiative: A Metaphor for New China?”

May 01

*The views expressed on this blog are my own and do not necessarily reflect the views of my employer.* World Health Organization (WHO) definition of health literacy: The cognitive and social skills which determine the motivation and ability of individuals to gain access to understand and use information in ways which promote and maintain good […]

The Fight Against Polio: Health Communication Lessons from India’s Success

Apr 24

“Polio can be stopped when countries combine the right elements: political will, quality immunization campaigns and an entire nation’s determination. We must build on this historic moment and ensure that India’s polio program continues to move full-steam ahead until eradication is achieved.” – Bill Gates Image credit: Gates Foundation, Flickr Earlier this year, the global […]

A Twist in the Patient and Provider Dialogue

Apr 12

There seems to be a bit of press this month around patients having more to say about their medical care, as in the April edition of the New York Times, “Do Patients Want More Care or Less?” One of the key overall benefits of the Affordable Care Act is that millions of Americans who may […]

Join Ogilvy and the Washington Business Journal for “Socially Responsible Behavior Change as a Business Imperative” on April 19

Apr 12

Please join us for an Ogilvy Exchange on Thursday, April 19, 8-9:30 a.m. at our Washington, D.C., office. How do the components of our personal behavior, such as our attitudes, our motivations, or our abilities drive the purchase of Better-For-You-foods, prompt reduced use of energy, promote adherence to medication regimes and adoption of healthier lifestyles, […]