Archive for the Social Marketing Category

StickK.com: Turning Desires into Actions

Sep 10

Many people desire to be on time, to lose weight, to study hard, to spend more time with family, or to read more books. Rationally, desire should lead to action. But it’s not that simple. A group of Yale economists has addressed this seemingly simple yet immensely complex phenomenon through online “commitment contracts” on stickK.com. […]

Promotores and Community Health Workers: from the Frontlines to the Forefront

Aug 30

In the past couple of years, Promotores and Community Health Workers have been receiving significant attention from public health Federal agencies, especially those interested in reaching and making an impact among vulnerable, low income, and underserved members of the Latino/Hispanic population. More specifically, Federal agencies are turning to these individuals for their unique ability to […]

Can Counting Bikes Change Behavior?

Aug 23

I recently read an article about a bike counter that was installed on a bridge in Portland, OR. The idea is that it counts how many cyclists cross the bridge and then keeps a visible tally for all who pass by, on bikes or otherwise.  From midnight to 3pm, Portland’s Hawthorne Bridge had a cyclist […]

Check Your App and Call Me in the Morning

Aug 21

Health-related smartphone apps have been on the market for years, and have evolved from one-dimensional offerings such as basic calorie counters, to multi-dimensional applications that enable users to track their weight loss and share their progress with their social networks. Perhaps this can be attributed to what the Pew Internet & American Life Project refers […]

Section 508 Compliance: Stifle Your Groan and Remember Why

Aug 09

If you have worked on a government project since 1998, you have probably heard someone say “508 compliance.” If you’re experience is similar to mine, that utterance was probably followed by a groan. It’s true, sometimes taking the extra time to make a material compliant with Section 508 guidelines can feel like an undue burden—especially […]

Leveling the Playing Field?

Jul 31

As millions of us tuned into the Olympic’s Opening Ceremony we saw for the first time, the United States sending more women than men. During the games, 269 women will wear the red, white, and blue; while only 261 men are part of the U.S. delegation. Athletes like Shawn Johnson, Kerri Walsh Jennings, and Gabby […]

Can I Quote You on That?

Jul 27

A recent article in the Texas Observer brought up the question that I hear a lot in my media trainings: will reporters share their story pre-publication with me? If you’re talking to  the Texas Observer, the answer is an emphatic “no.” If you’re talking to The Washington Post, the answer is “maybe” – an answer […]

The First Social Media Olympic Games … Or Not?

Jul 26

As the opening ceremonies begin tomorrow, so too will the idea that athletes are no longer just idolized sports stars, they are creating content that is being shared around the world.  Some 10,000 competing athletes from 200 countries will be using Facebook, Twitter, YouTube, Flickr, among other social media to share information, photos, and commentary […]

Courage and Creativity in Social Marketing: Learning from the life of Lyn Lusi

Jul 09

I was deeply moved by the Economist’s obituary of Lyn Lusi. I had not heard of her or of her work running the hospital, HEAL Africa, in the Democratic Republic of Congo. I did not know both George Clooney and Hilary Clinton are among her admirers. I did not know that she was responsible for […]

A big pill to swallow? FDA approves new diet pill

Jun 29

This week, the Food and Drug Administration (FDA) approved the first new prescription diet pill in 13 years, providing a new option for the roughly one-third of American adults considered obese. This approval was covered widely due not only to the opportunity that it provides for some people trying to lose weight to bridge the gap […]