“Public health is everyone’s responsibility and there is a role for all of us, working in partnership, to tackle these challenges.”
Andrew Lansley CBE MP, Secretary of State for Health, March 2011
Last week, I had the pleasure of participating in the National Social Marketing Centre’s Behavior Change and Corporate Responsibility Conference in London. While there, [...]
Archive for the Social Marketing Category
A New Look at “Product”
Apr 04
by Jennifer Wayman
Category: Behavior Change, Corporate Social Responsibility, Public Health, Social Marketing
Wait, no makeup?
Apr 03
by Page Austin
Category: Social Marketing
Being from the South, I learned from an early age that you never leave the house without putting on your makeup—even if you are only going to the grocery store. My mom used to say “you never know who you are going to meet and you should always look your best,” and in the same [...]
Deadly Silence: Black women and Breast Cancer
Mar 30
by Maria James
Category: Public Health, Social Marketing
For the past few weeks I’ve been following the ongoing feature published in The Washington Post called Black Women in America, which stems from a new nation-wide survey by the Post and the Kaiser Family Foundation that paints an interesting portrait of the lives of Black women. The survey includes interviews with more than 800 [...]
Behavior Change and Corporate Responsibility
Mar 28
by Bess Bezirgan
Category: Behavior Change, Corporate Social Responsibility, Social Marketing
“We have to start thinking about and working with the private sector.” That’s the counsel from John Bromely, director of the National Social Marketing Centre (NSMC) to participants at NSMC’s Behavior Change and Corporate Responsibility conference in London this week.
Some 70 plus participants from the public and private sectors are considering the benefits, values, and indeed at [...]
Warning: Your doctor’s BMI may be dangerous to your health
Mar 28
by Anna Zawislanski
Category: Behavior Change, Public Health, Research + Insights, Social Marketing
Social marketers realize the power of encouraging behavior change through the doctor-patient relationship. With health information coming at us from various sources and channels, the doctor, or more broadly speaking, the health professional, continues to be the #1 trusted source for health advice. And this is a good thing; health professionals are educated, they know [...]
The Individual Mandate and Affordable Care Act – A Social Marketing Challenge?
Mar 27
by Christina Beckerman
Category: Behavior Change, Public Health, Social Marketing
The Obama Administration’s landmark health care reform legislation – the Affordable Care Act (ACA) – is again making headlines this week as the Supreme Court hears arguments challenging its constitutionality. On the agenda today – the individual mandate – one of the most contested and controversial parts of the law.
According to the Centers for Disease [...]
Raising awareness about…introverts?
Mar 22
by Lisa Charnitski
Category: Behavior Change, Social Marketing
Are you energized by social situations and tend to be an assertive multi-tasker who thinks out loud and on your feet? Or do you prefer less stimulating environments and enjoy quiet concentration, listening more than you talk, and thinking before you speak?
If you answered “yes” to the second question you may be an introvert – [...]
Museums and Libraries Are Promising Venues For Behavior Change
Mar 19
by Chris Beakey
Category: Behavior Change, Ogilvy Washington, Public Health, Social Marketing
How social marketers can leverage museums and libraries to affect behavior change in targeted audiences.
What’s the difference between social media and social marketing?
Feb 24
.jpg)
by Dana Allen-Greil
Category: Social Marketing, Social Media
Last week, Ogilvy launched Social@Ogilvy, a global, cross-discipline team of social experts from across all of Ogilvy’s businesses delivering social solutions. Social media is changing our clients’ businesses and we have been quietly building the largest social media marketing communications network in the world.
This exciting news has sparked some discussion and questions about terminology: [...]
Will You Be My Valentine? Only If You Wash Your Hands
Feb 16
by Shannon Walsh
Category: Behavior Change, Emergency + Risk Communication, HCSM, Public Health, Social Marketing, Social Media
Valentine’s Day is over – as shown by the discounted boxes of candy, wilting flowers, and picked-over rows of red greeting cards. What’s not quite finished is the flu season.
I recently came across a Valentine’s Day-themed e-card from the American Public Health Association. The text reads: “I wanna hold your hand. But only after you [...]
Recent Comments