Archive for the Social Marketing Category

Check Your App and Call Me in the Morning

Aug 21

Health-related smartphone apps have been on the market for years, and have evolved from one-dimensional offerings such as basic calorie counters, to multi-dimensional applications that enable users to track their weight loss and share their progress with their social networks. Perhaps this can be attributed to what the Pew Internet & American Life Project refers […]

Section 508 Compliance: Stifle Your Groan and Remember Why

Aug 09

If you have worked on a government project since 1998, you have probably heard someone say “508 compliance.” If you’re experience is similar to mine, that utterance was probably followed by a groan. It’s true, sometimes taking the extra time to make a material compliant with Section 508 guidelines can feel like an undue burden—especially […]

Leveling the Playing Field?

Jul 31

As millions of us tuned into the Olympic’s Opening Ceremony we saw for the first time, the United States sending more women than men. During the games, 269 women will wear the red, white, and blue; while only 261 men are part of the U.S. delegation. Athletes like Shawn Johnson, Kerri Walsh Jennings, and Gabby […]

Can I Quote You on That?

Jul 27

A recent article in the Texas Observer brought up the question that I hear a lot in my media trainings: will reporters share their story pre-publication with me? If you’re talking to  the Texas Observer, the answer is an emphatic “no.” If you’re talking to The Washington Post, the answer is “maybe” – an answer […]

The First Social Media Olympic Games … Or Not?

Jul 26

As the opening ceremonies begin tomorrow, so too will the idea that athletes are no longer just idolized sports stars, they are creating content that is being shared around the world.  Some 10,000 competing athletes from 200 countries will be using Facebook, Twitter, YouTube, Flickr, among other social media to share information, photos, and commentary […]

Courage and Creativity in Social Marketing: Learning from the life of Lyn Lusi

Jul 09

I was deeply moved by the Economist’s obituary of Lyn Lusi. I had not heard of her or of her work running the hospital, HEAL Africa, in the Democratic Republic of Congo. I did not know both George Clooney and Hilary Clinton are among her admirers. I did not know that she was responsible for […]

A big pill to swallow? FDA approves new diet pill

Jun 29

This week, the Food and Drug Administration (FDA) approved the first new prescription diet pill in 13 years, providing a new option for the roughly one-third of American adults considered obese. This approval was covered widely due not only to the opportunity that it provides for some people trying to lose weight to bridge the gap […]

It Takes Two to Treat

Jun 22

When was the last time you openly questioned your doctor’s advice? Think about it. When was the last time your doctor prescribed a treatment, and you said, “Well, I don’t think that’s best for me. Let’s talk about what other options are available”?  If you’ve never said those words, you’re not alone. As a society, […]

Come Dance With Me

Jun 14

Me: “Hi, I’m Alex and I’m a ballerina.” Other: “Ballet, huh? Uhh, I’ve seen ‘Black Swan!’” Now believe me, as a former ballet dancer, I am thrilled when the art to which I have dedicated years of my life in the studio is brought to the center stage of mainstream media. In the past few […]

Making mHealth a Reality

Jun 14

We’ve all had at least one frustrating experience with the health care system. A moment where you’re left thinking: “There has to be a better way of doing this.” For me, these moments often come when the paper-filled world of health care doesn’t jive with my increasingly mobile-based lifestyle. (You can count me in the […]