Archive for the Social Marketing Category

Caregivers: An Important Audience for Many Social Marketing Efforts

Oct 19

My mom and dad had been married for 50 years when she was diagnosed with stage four lung cancer in 2009. She was a youthful, beautiful and fit 69 year-old, so the diagnosis was a heartbreaking shock to everyone in my small, close-knit family. Over the course of 24 hours my dad went from being […]

The Power of Couponing

Oct 18

Couponing has become increasingly popular and “cool” over the years.  According to Inmar, more than 311 billion coupons were distributed in the U.S. in 2011, with 3.5 billion of those redeemed.  In addition to reality shows like TLC’s Extreme Couponing, there are several trends and technologies that have helped shift Americans perception and acceptance of […]

Risky Business

Oct 18

Think back on your teen years.  Did you ever do something then that you would think twice about now?  Skip curfew? Or maybe something more serious, like getting in the car with a drunk driver?  Chances are the answer is yes. Adolescence is a time for risk taking.  For better or worse it’s how teens learn and also how […]

Doctor prescribed technology? Pediatricians connect with patients on their technology level

Oct 17

Following Emily’s post on The Disconnect between Patient Expectations and Physician Actions, below is a look at how technology is being used by some pediatricians. Health care professional focused materials are often a key component of a social marketing campaign. From a brochure on cervical cancer to an interactive tear pad on kidney test results, these and […]

YouTube Counter-Campaign Videos Seek to Change Behavior

Oct 15

One need only point to the wildfire spread of “Kony 2012” to illustrate the power of a compelling video to disseminate a message quickly and widely. In the last week, three different YouTube videos aimed at behavior change have appeared in my social media stream and piqued my interest. Here’s what the videos have in […]

OgilvyConnect – Session 2: Developing a Communications Plan

Oct 12

On Thursday, October 11, Ogilvy Washington held the second session of this year’s OgilvyConnect, a four session communications training program for nonprofits that serve the National Capital Region. Building from the previous session, the group learned how to develop a communications plan using Ogilvy’s Blueprint Strategy framework based on their organization’s communications goals and objectives. Presentations […]

This Cute Puppy is Making You a Better Worker

Oct 02

Every week when I hear about a new health study, I am almost instantly dismayed and depressed. The batteries in my kids’ toys might kill them; sitting at my desk all day might kill me; and peanut butter could make me sick. But today, some good news! Researchers in Japan have found that looking at […]

The Power of Your “Neighborhood”

Sep 27

What does your neighborhood mean to you? You probably devoted a great deal of time to picking it out. It’s the home to your home, where you retreat to be around those you love; it’s where you relax but also where you make important plans that affect your life. Though we may not realize it, […]

The Power of Positive Messages

Sep 26

What motivates you to exercise or eat healthy?  Are you the kind of person who needs a drill sergeant barking orders and insults to motivate you to move?  Does encouragement and reassurance motivate you to say no to that piece of chocolate cake?   While everyone is admittedly different and has their own style when trying […]

The Carrot or the Stick?

Sep 19

Ever wonder how powerful a ‘headline’ can be? I recently read an article entitled “Millions don’t have their blood pressure under control”. And all I kept thinking was ‘but how many millions DO have their blood pressure under control?’ It made me wonder what can we learn from those who DO do it right? I […]