Archive for the Social Marketing Category

Lessons for Digital Engagement I Learned from Saks Fifth Avenue

Dec 18

Not too long ago, I stopped in New York City to take in some of the holiday tourist attractions, including the window displays of major department stores. Although I saw several, the one that really stuck out to me was the Saks Fifth Avenue display because of its clever—and unexpected (at least for me)—integration of […]

From Mexico to Think Latino

Dec 12

A good native English-speaking friend, like me, spent several years learning Spanish as an adult in college and abroad. Her husband is a native Spanish speaker and they are committed to raising their children to be bilingual. In a recent Facebook post she mentioned she was singing a song in Spanish to her ten month […]

Do the Right Thing: Social Norming to Get Out the Vote

Dec 07

Did peer pressure have anything to do with your decision to vote in the 2012 Presidential election? If you answered yes, that may be due to the engagement of behavioral scientists, who are becoming increasingly important advisors to political campaigns. That’s a key take away from this November 12 New York Times story, which describes […]

Dumb Ways to Die: A Smart Way to Convey a Safety Message

Nov 29

If you haven’t yet seen the recent PSA video from Melbourne Metro Trains, “Dumb Ways to Die,” you’re missing out. This fun, creative, and important train safety warning is taking the web by storm! In only six days after being uploaded to YouTube, the video garnered more than 14 million hits; today that number is […]

Should We Stress Quality or Quantity (or Both) in Physical Activity Campaigns?

Nov 29

It’s nearly impossible to go a day without seeing an advertisement about physical activity and its importance. National campaigns (like NFL’s Play 60 or Partnership for a Healthier America among others) are frequently featured in mainstream media outlets, on social media accounts, and in advertisements. With the obesity epidemic sweeping the nation and affecting both […]

What Little Girls Are Made of…

Nov 09

“…sugar and spice and sweat and fury and grit and strength.” These words are a part of an advertising campaign, Strong is Beautiful, from the Women’s Tennis Association (WTA).  But, they ring true for more than just the awesome women who are a part of professional tennis – I believe there is a message here […]

Challenges and Opportunities in the Field of Obesity Prevention

Oct 24

The Institute of Medicine (IOM) held a public session, “Evaluating Progress of Obesity Prevention Efforts: What Does the Field Need to Know?,” on Friday, October 12, 2012 in Washington, D.C. Its purpose was to allow the IOM’s Committee on Evaluating Progress of Obesity Prevention Efforts (and audience members like me) to gain a mutual understanding […]

Caregivers: An Important Audience for Many Social Marketing Efforts

Oct 19

My mom and dad had been married for 50 years when she was diagnosed with stage four lung cancer in 2009. She was a youthful, beautiful and fit 69 year-old, so the diagnosis was a heartbreaking shock to everyone in my small, close-knit family. Over the course of 24 hours my dad went from being […]

The Power of Couponing

Oct 18

Couponing has become increasingly popular and “cool” over the years.  According to Inmar, more than 311 billion coupons were distributed in the U.S. in 2011, with 3.5 billion of those redeemed.  In addition to reality shows like TLC’s Extreme Couponing, there are several trends and technologies that have helped shift Americans perception and acceptance of […]

Risky Business

Oct 18

Think back on your teen years.  Did you ever do something then that you would think twice about now?  Skip curfew? Or maybe something more serious, like getting in the car with a drunk driver?  Chances are the answer is yes. Adolescence is a time for risk taking.  For better or worse it’s how teens learn and also how […]