We all know that weight loss is a simple equation – more calories expended than consumed. Eat healthy and increase physical activity. But if it was that easy to change behavior, break habits, and stave off cravings, then we would not be facing the problem of obesity among over one third of [...]
Archive for the Social Marketing Category
“Gamifying” Weight Loss and Behavior Change
May 21
by Lauren Belisle
Category: Behavior Change, Social Marketing
Effective Communication Strategies Can Help Reduce Non-Communicable Diseases
May 18
by Maria James
Category: Social Marketing
This blog was co-authored by Maria James and Carrie Dooher.
Chronic diseases, often referred to as “lifestyle” diseases, including heart disease, stroke, cancer, diabetes, and arthritis – are among the most common, costly, and preventable of all health problems in the U.S. and also the leading causes of death and disability. According to the Centers for [...]
Skinny, Unscripted: Reality TV’s Effect on Body Image beyond the Small Screen
May 17
by Liz Barnett
Category: Social Marketing
Full disclosure: I’m a bit addicted to “The Bachelor.” Every few months, a new season premieres on ABC and, every few months, I swear to myself that this will be the last season I watch. But before I realize that it’s happened, I’ve been sucked back down into the abyss of beautiful people, scripted drama, [...]
Introducing OgilvyEngage
May 16
by Jennifer Wayman
Category: Behavior Change, Behavioral Economics, Corporate Social Responsibility, Ogilvy Washington, Public Health, Public Safety, Social Marketing
The Business of Behavior
Companies increasingly recognize that if societies falter, their business can’t succeed. Accordingly, many enterprises acknowledge that it is a business imperative to get people to change individual behaviors around such issues as driving safely, eating healthier, taking medications regularly, staying out of debt and others.
Through corporate responsibility commitments, sustainability initiatives, philanthropic contributions, [...]
Want to be smarter? Try dressing like a doctor.
May 10
by Karen Goldstein
Category: Behavior Change, Public Health, Research + Insights, Social Marketing
As a preteen in the 80s, my demands for Guess jeans and Z Cavaricci shorts were met repeatedly with the same wise—but at the time, annoying—words from my mom: “It’s not what you wear. It’s what’s on the inside that counts.”
Even though she was doing it more in the “we’re not buying you those ridiculously [...]
Pass First–On and Off the Court
May 08
by Faren Edwards
Category: Behavior Change, Social Marketing, Social Media
North Carolina Tar Heels are super passionate about their college basketball team. (Case and point: the season is over and I’m still talking about it.) So when North Carolina point guard Kendall Marshall–the nation’s leading assist man–announced he had a fractured wrist shortly after his team’s advancement to the Sweet 16, many ardent fans–myself included–felt [...]
“China’s Evolving Social Health Initiative: A Metaphor for New China?”
May 01
by Sarah Ellenberger
Category: Behavior Change, Best Practices, Policy, Public Health, Social Marketing
*The views expressed on this blog are my own and do not necessarily reflect the views of my employer.*
World Health Organization (WHO) definition of health literacy: The cognitive and social skills which determine the motivation and ability of individuals to gain access to understand and use information in ways which promote and maintain good [...]
The Fight Against Polio: Health Communication Lessons from India’s Success
Apr 24
by Farha Marfani
Category: Behavior Change, Public Health, Social Marketing
“Polio can be stopped when countries combine the right elements: political will, quality immunization campaigns and an entire nation’s determination. We must build on this historic moment and ensure that India’s polio program continues to move full-steam ahead until eradication is achieved.” – Bill Gates
Image credit: Gates Foundation, Flickr
Earlier this year, the global health community [...]
A Twist in the Patient and Provider Dialogue
Apr 12
by Tynetta Brown
Category: Behavior Change, Public Health, Social Marketing
There seems to be a bit of press this month around patients having more to say about their medical care, as in the April edition of the New York Times, “Do Patients Want More Care or Less?” One of the key overall benefits of the Affordable Care Act is that millions of Americans who may [...]
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