Archive for the Social Marketing Category

The Ripple Effect of Game Changing News

Jan 14

As public health professionals we often take a page out of noted anthropologist Margaret Mead’s playbook and “Never doubt that a small group of thoughtful, committed citizens can change the world; indeed, it’s the only thing that ever has.” Our aim is to create awareness and promote behavior change around society’s most pressing issues. We […]

Is 2013 the Year of Digital Health?

Jan 10

Is 2013 the year of digital health? John Nosta of Ogilvy CommonHealth thinks so. In a piece on Forbes.com earlier this month, he argues that 2013 will be turning point for using digital technologies to manage diseases and wellness. Resulting from a convergence of diverse factors—including new technologies being applied health (e.g., gaming), the rise […]

A New Year’s Resolution for Social Marketing

Jan 09

It’s the time of year to reflect on the year behind us and make resolutions for the year that lies ahead. This practice is believed to have started with the ancient Babylonians whose resolutions of paying off debts and returning borrowed farm equipment seem very distant from the annual eat well, quit [insert bad habit], and […]

Make Mobile Technologies for Behavior Change a Priority in 2013

Jan 03

Many people are kicking off the new year with resolutions to improve their health by adopting new behaviors. While the desire to change one’s behavior may be strong at the beginning of the year, it often wanes as time goes by. This drop-off is common in the behavior change cycle, creating a challenge for social […]

Lessons for Digital Engagement I Learned from Saks Fifth Avenue

Dec 18

Not too long ago, I stopped in New York City to take in some of the holiday tourist attractions, including the window displays of major department stores. Although I saw several, the one that really stuck out to me was the Saks Fifth Avenue display because of its clever—and unexpected (at least for me)—integration of […]

From Mexico to Think Latino

Dec 12

A good native English-speaking friend, like me, spent several years learning Spanish as an adult in college and abroad. Her husband is a native Spanish speaker and they are committed to raising their children to be bilingual. In a recent Facebook post she mentioned she was singing a song in Spanish to her ten month […]

Do the Right Thing: Social Norming to Get Out the Vote

Dec 07

Did peer pressure have anything to do with your decision to vote in the 2012 Presidential election? If you answered yes, that may be due to the engagement of behavioral scientists, who are becoming increasingly important advisors to political campaigns. That’s a key take away from this November 12 New York Times story, which describes […]

Dumb Ways to Die: A Smart Way to Convey a Safety Message

Nov 29

If you haven’t yet seen the recent PSA video from Melbourne Metro Trains, “Dumb Ways to Die,” you’re missing out. This fun, creative, and important train safety warning is taking the web by storm! In only six days after being uploaded to YouTube, the video garnered more than 14 million hits; today that number is […]

Should We Stress Quality or Quantity (or Both) in Physical Activity Campaigns?

Nov 29

It’s nearly impossible to go a day without seeing an advertisement about physical activity and its importance. National campaigns (like NFL’s Play 60 or Partnership for a Healthier America among others) are frequently featured in mainstream media outlets, on social media accounts, and in advertisements. With the obesity epidemic sweeping the nation and affecting both […]

What Little Girls Are Made of…

Nov 09

“…sugar and spice and sweat and fury and grit and strength.” These words are a part of an advertising campaign, Strong is Beautiful, from the Women’s Tennis Association (WTA).  But, they ring true for more than just the awesome women who are a part of professional tennis – I believe there is a message here […]