Archive for the Social Marketing Category

The Power of Positive Messages

Sep 26

What motivates you to exercise or eat healthy?  Are you the kind of person who needs a drill sergeant barking orders and insults to motivate you to move?  Does encouragement and reassurance motivate you to say no to that piece of chocolate cake?   While everyone is admittedly different and has their own style when trying […]

The Carrot or the Stick?

Sep 19

Ever wonder how powerful a ‘headline’ can be? I recently read an article entitled “Millions don’t have their blood pressure under control”. And all I kept thinking was ‘but how many millions DO have their blood pressure under control?’ It made me wonder what can we learn from those who DO do it right? I […]

From Zombies to Law Enforcement – Preparedness in Social Marketing

Sep 18

Preparedness is a major focus of Social Marketing and Risk and Emergency Communications. One question we answer every day is how to best prepare the public for events that will – or might – occur. Vaccinations, taxes, and homeland security might not have a lot in common on the surface, but we’ve focused on advancing […]

StickK.com: Turning Desires into Actions

Sep 10

Many people desire to be on time, to lose weight, to study hard, to spend more time with family, or to read more books. Rationally, desire should lead to action. But it’s not that simple. A group of Yale economists has addressed this seemingly simple yet immensely complex phenomenon through online “commitment contracts” on stickK.com. […]

Promotores and Community Health Workers: from the Frontlines to the Forefront

Aug 30

In the past couple of years, Promotores and Community Health Workers have been receiving significant attention from public health Federal agencies, especially those interested in reaching and making an impact among vulnerable, low income, and underserved members of the Latino/Hispanic population. More specifically, Federal agencies are turning to these individuals for their unique ability to […]

Can Counting Bikes Change Behavior?

Aug 23

I recently read an article about a bike counter that was installed on a bridge in Portland, OR. The idea is that it counts how many cyclists cross the bridge and then keeps a visible tally for all who pass by, on bikes or otherwise.  From midnight to 3pm, Portland’s Hawthorne Bridge had a cyclist […]

Check Your App and Call Me in the Morning

Aug 21

Health-related smartphone apps have been on the market for years, and have evolved from one-dimensional offerings such as basic calorie counters, to multi-dimensional applications that enable users to track their weight loss and share their progress with their social networks. Perhaps this can be attributed to what the Pew Internet & American Life Project refers […]

Section 508 Compliance: Stifle Your Groan and Remember Why

Aug 09

If you have worked on a government project since 1998, you have probably heard someone say “508 compliance.” If you’re experience is similar to mine, that utterance was probably followed by a groan. It’s true, sometimes taking the extra time to make a material compliant with Section 508 guidelines can feel like an undue burden—especially […]

Leveling the Playing Field?

Jul 31

As millions of us tuned into the Olympic’s Opening Ceremony we saw for the first time, the United States sending more women than men. During the games, 269 women will wear the red, white, and blue; while only 261 men are part of the U.S. delegation. Athletes like Shawn Johnson, Kerri Walsh Jennings, and Gabby […]

Can I Quote You on That?

Jul 27

A recent article in the Texas Observer brought up the question that I hear a lot in my media trainings: will reporters share their story pre-publication with me? If you’re talking to  the Texas Observer, the answer is an emphatic “no.” If you’re talking to The Washington Post, the answer is “maybe” – an answer […]