Archive for the Social Marketing Category

What’s wrong with Earth Day

Apr 18

I care deeply about our environment, but I’ve never been an enormous fan of Earth Day, which turns 45 next week. I’ve designed and supported environmental behavior change efforts from Beijing to Baltimore and beyond, and Earth Day never added significantly to the outcomes I sought. I also didn’t expect it to. The day was […]

Re-fashioning how we shop

Apr 03

On March 25, 2015 The Atlantic published “The Neurological Pleasures of Fast Fashion,” which illustrated how clothes shopping has transformed into a “widespread pastime, a powerfully pleasurable and sometimes addictive activity.” Not only has shopping become a recreational activity (one that I, too, enjoy), research now shows that the brain literally lights up when it […]

What’s In A Name?

Apr 02

My last post about Ogilvy’s rebranding of our “social marketing practice” to Social Change generated quite a bit of buzz in the social marketing community over the past few days – particularly on the social marketing listserv (SOC-MKTG@georgetown.edu). Knowing that this topic has been a source of much debate within the community for many years, […]

(Re) Introducing Social Change

Mar 27

For many years, Ogilvy Public Relations has used the term “social marketing practice” to refer to our team of experts in human behavior who are dedicated to helping people live healthier, safer, more secure, and happier lives. Now, we are Ogilvy Social Change. Why? In all honestly, it’s partly because I became exhausted by the […]

White and Gold or Black and Blue…Should That Really Be The Question?

Mar 18

For the better part of the last weekend in February, my parents (in their seventies) visiting from Brooklyn, my eleven year old daughter, my seven year old son, my nineteen year old au pair from Denmark, and various friends and family as far flung as France and as close in as a few blocks from […]

2015: Our Year of Responsibility

Feb 24

As we move into 2015, I can’t help but reflect on the complexity and enormity of the issues we bring with us from 2014. More than 210,000 have now died in the ongoing conflict in Syria, more than 9,000 have died from Ebola in West Africa, and climate change continues to bring unpredictable damaging weather […]

Fresh off ABC, from an ABC

Feb 09

Last Wednesday ABC premiered its new comedy Fresh Off the Boat, the first American TV show to feature an all-Asian cast in 20 years. As an ABC, (American-Born Chinese) I waited for this show with great anticipation and understood the high stakes associated with its success, given how quickly All-American Girl was canceled in 1995. […]

Does Prevention Have an Expiration Date?

Jan 28

I just read Jason Karlawish’s article Too Young to Die, Too Old to Worry.   Karlawish uses singer Leonard Cohen as a way to tee up a very compelling question: “When should we set aside a life lived for the future and, instead, embrace the pleasures of the present?”  Cohen celebrated his 80th birthday this past […]

Some Mo-tivation and Mo Wisdom – A Style Guide on Movember and More

Jan 15

When I moved in 2010 to Washington, DC, I noticed a “growing” trend that was sweeping the nation – Movember. Since then, the Movember movement keeps strong and as I commuted to work this past November, I saw the ‘staches sprouting prominently across men’s (and some women’s) faces. On December 1, participants begrudgingly woke up […]

Forging Connections through Storytelling

Jan 14

Over our holiday break, I had the opportunity to travel to Israel for ten days as a gift from Taglit-Birthright Israel. History, culture, religion, and nature intertwined to mold the perfect taglit (discovery, in Hebrew) of a newfound home away from home. We began our journey as a group of 40 Americans, and were joined […]