Archive for the Social Marketing Category

Passionate About Sex

Jun 02

Recently, I gave the commencement address for the Wayne State University School of Medicine. Soon after I received this invitation, I asked some of my colleagues if they could recall their commencement speakers and their speeches. Uniformly, none could remember! So, in order to not join that esteemed collection of forgotten addresses, they suggested that […]

Courting Young Invisibles: A Success Story?

Mar 13

“So do you go to any websites that are .coms or .nets, or do you mainly just stick with .govs?” As I sat eating spaghetti with my roommates on Tuesday night and loading a video on my phone, I didn’t expect much more than five minutes of awkward humor. It wasn’t until Between Two Ferns […]

Talking Shop about Disasters and Technology at SXSW 2014

Mar 11

The Insurance Information Institute (III) joined with the Federal Alliance for Safe Homes (FLASH), the Red Cross, and the National Weather Service (NWS) at SXSW Interactive Festival to talk shop about how technology is helping them improve how they engage with and support consumers to prepare better and respond to disasters. With hundreds of panels, […]

Could a rebranding campaign have saved Swampoodle?

Feb 19

Swampoodle. A rare breed of dog? Try again. A trendy new restaurant serving swampy noodles? Nope. I discovered Swampoodle one evening while consulting Google Maps. There in big letters just north of Union Station – “Swampoodle.” It turns out Swampoodle was a neighborhood of Irish immigrants that developed in DC in the second half of […]

Super Bowl and the Second Screen: 4 Tips for Social Marketers

Feb 06

A year ago, Oreo set a new standard for real time marketing during the 2013 Super Bowl. One power outage and one tweet was all it took for their brand to swiftly become what everyone was talking about – even without a $4 million dollar ad buy. This year, companies talked up their social media […]

Vaccines: Is Success in Preventing Diseases Making it Harder to Take Action

Jan 27

As a new mom, I have to admit one of the harder things I’ve had to do was hold my son as he received his first set of vaccinations (and subsequent vaccinations) – to see the surprise on his face and then the tears were enough to bring this momma nearly to tears herself. But […]

4 Tips for Managing the Drop in Organic Reach on Facebook with a Small Budget

Jan 10

Have you noticed a change in your Facebook organic reach over the last few weeks?   If so, you’re not alone. Last month, Facebook tweaked their algorithm to focus on “high-quality content.” While traditional news outlets are seeing 69% jumps in referral traffic from Facebook, brands, small businesses, nonprofit and government organizations are seeing much smaller […]

Faith: A Foolish Notion, or Something You’ve Got To Have?

Oct 24

faith noun \ˈfāth\ : strong belief or trust in someone or something : belief in the existence of God : strong religious feelings or beliefs : a system of religious beliefs Sitting in the pews of the historic sanctuary at Sixth & I last week, it shouldn’t have surprised me that the concept of faith […]

#Mamming: Memes for Good

Oct 23

I started off my week with a delicious doughnut (everything in moderation!) and a discussion of #shutdownpickuplines, #300feministsandwiches, and Scarlett Johansson falling. Why you ask? Our office gathers once a month for KreMEME Monday to share the latest memes, discuss why they trended, and see how we can learn from these Internet unicorns. As social […]

New Beginnings

Sep 20

“Courage doesn’t always roar. Sometimes courage is the quiet voice at the end of the day saying, I will try again tomorrow.” – Mary Anne Radmacher As a member of the Social Change Marketing practice, we work for clients, campaigns, programs, and initiatives that strive towards the goal of behavior change. In short, we aspire […]