Archive for the Social Marketing Category

Forging Connections through Storytelling

Jan 14

Over our holiday break, I had the opportunity to travel to Israel for ten days as a gift from Taglit-Birthright Israel. History, culture, religion, and nature intertwined to mold the perfect taglit (discovery, in Hebrew) of a newfound home away from home. We began our journey as a group of 40 Americans, and were joined […]

What inspires behavior change?

Dec 15

Making lifestyle changes to lead a healthier life continues to be a challenge for many people, especially for many Hispanics at high-risk communities living without health insurance and with limited access to health information. Promotores or community health workers (CHW) play a key role in educating these individuals about their risk for chronic diseases and […]

Its Flu Season – You Can Take Action: Get a Flu Shot

Dec 10

Its flu season, in case you didn’t know, but I’m guessing you know since if you’re anything like my family, you’ve been struck with a number of germs and bugs over the past several weeks. Head colds and stomach bugs, unfortunately. But, at least it hasn’t been the flu. All of us – me, my […]

Revisiting Point of Care Marketing for Today’s Connected Consumer

Nov 12

A good friend of mine recently found out through an annual physical exam that she weighed ten pounds more than she had expected – pushing her into the overweight category. She knew she had been gaining weight but didn’t realize how much. This news catapulted her into action. What’s the first thing she did? Go […]

Practice informing research informing practice at ACR 2014

Oct 31

With over 1000 presentations, more than 300 posters, and 1200 attendees, it was impossible to capture everything at the 2014 Association for Consumer Research North American Conference. For every talk I attended (e.g.,Choice Architecture; Aging Consumers: Beyond Chronological Age;  Interplay Effect of Goals and Planning on Consumer Welfare), there were several concurrent ones that I […]

Springboard: A New Online Resource for Health Communication

Oct 03

Have you ever had a client ask you to brainstorm an idea for a new project or campaign, but you weren’t really sure where to find some initial inspiration? Springboard for Health Communications (Springboard) is a new online resource from Johns Hopkins University Health Communications Capacity Collaborative (JHU HC3) that aggregates resources related to health […]

Introducing Social Squared: Ogilvy’s Framework for Applying Behavior Change Theory to Digital and Social Media

Aug 28

Behavior Change Theory should underlie all health communications campaign planning. However, often communication professionals decide on a Tumblr or Pinterest account because it’s the “latest thing,” instead of having solid theory-based reasoning for engaging on a particular social or digital platform. To ensure Ogilvy’s approach to digital and social media was always strategic, Ogilvy designed […]

Back from NCHCMM – Feeling Inspired and Connected

Aug 22

This was my first NCHCMM.  Wasn’t sure what to expect but was very excited for my colleagues who were presenting on outstanding projects – see Emily Zeigenfuse’s earlier post on the Ogilvy sessions at the conference.  I was also looking forward to seeing old friends and colleagues–and meeting new ones. What I didn’t expect is […]

Making Sense of the Data: Using Analysis for Digital Planning

Aug 20

Yesterday I spoke as part of a panel discussing social media measurement and analysis. I was joined by Scott Jones of IQ Solutions, Laura Zauderer-Baldwin, of CDC’s National Center on Birth Defects and Developmental Disabilities (NCBDDD), and moderated by Jana Thomas of Porter Novelli. Each discussed different aspects of social media measurement and analysis. Scott […]

Ogilvy Takes on the 2014 National Conference on Health Communication, Marketing, and Media

Aug 18

Ogilvy’s Social Marketing Group is headed to Atlanta this week for the National Conference on Health Communication, Marketing, and Media. This is one of the Social Marketing Group’s favorite conferences, as many of us work in the health communications space, and it’s always inspiring and motivating to learn from the work of others. Ogilvy will […]