Archive for the Social Marketing Category

Introducing Social Squared: Ogilvy’s Framework for Applying Behavior Change Theory to Digital and Social Media

Aug 28

Behavior Change Theory should underlie all health communications campaign planning. However, often communication professionals decide on a Tumblr or Pinterest account because it’s the “latest thing,” instead of having solid theory-based reasoning for engaging on a particular social or digital platform. To ensure Ogilvy’s approach to digital and social media was always strategic, Ogilvy designed […]

Back from NCHCMM – Feeling Inspired and Connected

Aug 22

This was my first NCHCMM.  Wasn’t sure what to expect but was very excited for my colleagues who were presenting on outstanding projects – see Emily Zeigenfuse’s earlier post on the Ogilvy sessions at the conference.  I was also looking forward to seeing old friends and colleagues–and meeting new ones. What I didn’t expect is […]

Making Sense of the Data: Using Analysis for Digital Planning

Aug 20

Yesterday I spoke as part of a panel discussing social media measurement and analysis. I was joined by Scott Jones of IQ Solutions, Laura Zauderer-Baldwin, of CDC’s National Center on Birth Defects and Developmental Disabilities (NCBDDD), and moderated by Jana Thomas of Porter Novelli. Each discussed different aspects of social media measurement and analysis. Scott […]

Ogilvy Takes on the 2014 National Conference on Health Communication, Marketing, and Media

Aug 18

Ogilvy’s Social Marketing Group is headed to Atlanta this week for the National Conference on Health Communication, Marketing, and Media. This is one of the Social Marketing Group’s favorite conferences, as many of us work in the health communications space, and it’s always inspiring and motivating to learn from the work of others. Ogilvy will […]

Taking Cover

Aug 12

Growing up in Colorado, I spent most of my free time outside. Even when we had a morning blizzard, I could sunbathe in the afternoon-surrounded by beautiful snowdrifts to catch the rays. Baby oil was the suntan lotion of choice. The badge of honor on Monday mornings was to show off our raccoon eyes from […]

Passionate About Sex

Jun 02

Recently, I gave the commencement address for the Wayne State University School of Medicine. Soon after I received this invitation, I asked some of my colleagues if they could recall their commencement speakers and their speeches. Uniformly, none could remember! So, in order to not join that esteemed collection of forgotten addresses, they suggested that […]

Courting Young Invisibles: A Success Story?

Mar 13

“So do you go to any websites that are .coms or .nets, or do you mainly just stick with .govs?” As I sat eating spaghetti with my roommates on Tuesday night and loading a video on my phone, I didn’t expect much more than five minutes of awkward humor. It wasn’t until Between Two Ferns […]

Talking Shop about Disasters and Technology at SXSW 2014

Mar 11

The Insurance Information Institute (III) joined with the Federal Alliance for Safe Homes (FLASH), the Red Cross, and the National Weather Service (NWS) at SXSW Interactive Festival to talk shop about how technology is helping them improve how they engage with and support consumers to prepare better and respond to disasters. With hundreds of panels, […]

Could a rebranding campaign have saved Swampoodle?

Feb 19

Swampoodle. A rare breed of dog? Try again. A trendy new restaurant serving swampy noodles? Nope. I discovered Swampoodle one evening while consulting Google Maps. There in big letters just north of Union Station – “Swampoodle.” It turns out Swampoodle was a neighborhood of Irish immigrants that developed in DC in the second half of […]

Super Bowl and the Second Screen: 4 Tips for Social Marketers

Feb 06

A year ago, Oreo set a new standard for real time marketing during the 2013 Super Bowl. One power outage and one tweet was all it took for their brand to swiftly become what everyone was talking about – even without a $4 million dollar ad buy. This year, companies talked up their social media […]