Archive for the Social Marketing Category

Ogilvy to Host Harvard Behavioral Economics Expert on June 29 to Discuss What Drives Human Behavior

Jun 23

When you’re facing a decision, does the way in which a product is positioned or a question is phrased influence your answer? Proponents of behavioral economics would say yes, resoundingly. Take this example from a study that examined the rate at which people opted to donate their organs in different countries. In some countries the […]

Surgeon General Unveils National Prevention Strategy

Jun 17

I can only recall a few moments in my life (so far) where I stood in awe at the realization that I’d just witnessed history in the making. Thursday was one of those moments. Yesterday, the Department of Health and Human Services Secretary Kathleen Sebelius and Surgeon General Dr. Regina Benjamin led a press conference […]

Personal Communication Still Drives Word of Mouth on Causes

Jun 15

Quiz of the day: What is the most typical way in which people tell others about social issues and causes they want them to get involved with? a)      In person b)      Over the phone c)       Via text messages d)      Via social networking messages and invites e)      Via personal emails or email forwards The answer: a) […]

New USDA Food Plate Replaces Pyramid

Jun 07

Last week, the USDA unveiled its new visual nutrition guide – a food plate, which replaced its obtuse and often hard to understand food guide pyramid. According to the food guide pyramid, servings of grains should make up the most of the food that we eat. This is no longer the case in USDA’s new […]

The Donate Movement: Successful Fusing of Nonprofit, Corporate, and Consumer Interests

Jun 03

Let’s break nonprofit, corporate, and consumer interests down into simple terms.  A nonprofit wants to further its mission to help people and/or the planet. A corporation wants to do good for its shareholders, its employees, and its customers. A consumer wants to live well at a fair price and feel good about purchasing decisions.  Do […]

How alike and different are Caucasians, African Americans and Hispanics when it comes to supporting causes?

May 31

How alike and different are Caucasians, African Americans and Hispanics when it comes to supporting causes? Our latest release on the study Dynamics of Cause Engagement revealed interesting similarities and differences in how people of different ethnicities engage with causes. Among the most interesting findings is the fact that social media play a greater role […]

Happiness, Harmony, and World Citizenship

May 19

Getting screened for cancer. Putting on a seatbelt. Turning off the lights. Recycling. Quitting smoking. Wearing sunscreen. Social marketers have increased the rates of all of the above behaviors throughout the last half century and have, in turn, affected the health and well-being of men and women all over the world. We have academic theory […]

Women Are Strongest Believers in the Power of Supporting Causes

May 17

This post was originally posted to Ogilvy PR’s Womenology blog. A recent study conducted by Ogilvy Public Relations Worldwide in partnership with the Center for Social Impact Communication at Georgetown University revealed the importance of supporting causes for women in the U.S. 8 in 10 women believe that supporting causes creates a sense of purpose […]

The Power and Influence of Emotion

May 06

Although humans are complex creatures, let’s face it – we are “cognitive misers.” We like to process information simply. And who can blame us, in this day and age of information bombardment, it is natural to place information in silos to help us better digest the content.  Sometimes we even ignore information, unless something pulls […]

Supporting Our Troops and Feeding the Hungry are the Top Causes for Americans

May 05

The recent study, Dynamics of Cause Engagement, revealed that more Americans are involved with supporting our troops and feeding the hungry than any other causes or social issues today. Nearly two in five Americans affirmed to be personally involved with these causes. Health-related issues, such as breast cancer, diabetes and heart disease, also appear near […]