Archive for the Social Marketing Category

Supporting Our Troops and Feeding the Hungry are the Top Causes for Americans

May 05

The recent study, Dynamics of Cause Engagement, revealed that more Americans are involved with supporting our troops and feeding the hungry than any other causes or social issues today. Nearly two in five Americans affirmed to be personally involved with these causes. Health-related issues, such as breast cancer, diabetes and heart disease, also appear near […]

When it Comes to Social Media, Where Do We Begin?

Apr 28

“Where do we begin?” This is a question we see a lot in the social media space, particularly with agencies and organizations that have limited time and resources. And as with all questions related to the social Web, the answer depends on who you ask. Some believe it starts with defining your audience, while others […]

A Recap of the 2nd World Non-Profit and Social Marketing Conference

Apr 20

The 2nd World Non-Profit and Social Marketing Conference last week in Dublin proved to be a spectacular event, bringing together over 600 attendees from 40 countries, featuring 200 presentations and 32 exhibitors, and as of today, 95% of the delegates who completed the conference evaluation say they will attend the next conference, which is scheduled […]

Using Games in Social Marketing

Apr 19

I recently had the privilege of attending a George Washington University Health Communication and Marketing symposia on Social Marketing and Games.  It’s a topic that has seen significant growth in recent years, and being a big Scrabble nerd and Wii Just Dance buff, I had particular interest in.  Whether using board games, video games, or […]

The Dynamics of Cause Engagement

Apr 19

How has the digital revolution changed the way Americans get involved with causes and social issues? Lately, we have seen a lot of discussion on the impact of digital media on cause involvement.  “Twitter revolution” and “slactivism” are terms that are now part of the social causes lexicon. As in all good debates, different points […]

Miles Young on Marketing in the Modern Age

Apr 18

Following his speech at the World Social Marketing Conference, Ogilvy & Mather CEO adapted his speech for the Huffington Post.  The beginning of the article is copied below; read the full article here. Company or cause, marketing plays a vital role. For companies, the marketing discipline helps sell products with the ultimate goal of boosting […]

Do We Need to Redefine Social Marketing?

Apr 18

Flying back from the World Social Marketing Conference in Dublin last week, I had an eight hour delay in Newark that gave me A LOT of time to think through everything I was exposed to at the conference.  Between the keynotes, the seminars, the plenary sessions, and the debates, the amount of information shared was […]

Social Marketing in Europe

Apr 13

On day two of the WSMC, in addition to many thought provoking sessions, we were surprised (and elated) when some of us got to meet the Dalai Lama in the lobby! But, back to the conference…this morning I attended a very interesting session on Social Marketing initiatives in Europe, featuring Professor Jeff French, founder and […]

Believing in Social Marketing

Apr 13

Day two of the World Social Marketing Conference proved to be as engaging as day one! In a session chaired by our own Michael Briggs this afternoon, Iain Potter of the Health Sponsorship Council in New Zealand spoke about how social marketers worry about over selling what we do and consequently under sell what is […]

Five Steps to Environmentally Sustainable Behavior Change

Apr 12

At yesterday’s panel on environmental sustainability, Dr. Doug McKenzie-Mohr, President of McKenzie Mohr & Associates (Canada) discussed how community-based social marketing has proven to be highly effective in fostering the adoption of environmentally-friendly behaviors.  He believes that in order to be successful, there are five important steps to follow: Dr. McKenzie-Mohr has written on the […]