Archive for the Social Marketing Category

Do We Need to Redefine Social Marketing?

Apr 18

Flying back from the World Social Marketing Conference in Dublin last week, I had an eight hour delay in Newark that gave me A LOT of time to think through everything I was exposed to at the conference.  Between the keynotes, the seminars, the plenary sessions, and the debates, the amount of information shared was […]

Social Marketing in Europe

Apr 13

On day two of the WSMC, in addition to many thought provoking sessions, we were surprised (and elated) when some of us got to meet the Dalai Lama in the lobby! But, back to the conference…this morning I attended a very interesting session on Social Marketing initiatives in Europe, featuring Professor Jeff French, founder and […]

Believing in Social Marketing

Apr 13

Day two of the World Social Marketing Conference proved to be as engaging as day one! In a session chaired by our own Michael Briggs this afternoon, Iain Potter of the Health Sponsorship Council in New Zealand spoke about how social marketers worry about over selling what we do and consequently under sell what is […]

Five Steps to Environmentally Sustainable Behavior Change

Apr 12

At yesterday’s panel on environmental sustainability, Dr. Doug McKenzie-Mohr, President of McKenzie Mohr & Associates (Canada) discussed how community-based social marketing has proven to be highly effective in fostering the adoption of environmentally-friendly behaviors.  He believes that in order to be successful, there are five important steps to follow: Dr. McKenzie-Mohr has written on the […]

The 4Ps of Social Marketing: Are They Still Relevant?

Apr 12

The Marketing Mix, also known as the 4Ps of Social Marketing, is the combination of Product, Price, Place, and Promotion.  Yesterday, we heard  a very dynamic debate at WSMC on whether the 4Ps are still an important intervention tool for Social Marketing practitioners. Sue Nelson, Social Marketing Director, Kindred (UK), and Clive Blair-Stevens, Director, Strategic […]

From WSMC: What is Social Marketing 2.0

Apr 12

Today marked the start of the of the 2nd World Non-Profit & Social Marketing Conference.  Matt Escoubas and I had the opportunity to conduct FlipCam interviews with several presenters at the conclusion of their presentations.  We’ll be posting our interviews on the Social Marketing exChange this week; I kick it off below with Dr. Jay […]

Follow the @wsmconference action on Twitter!

Apr 09

Plug adapter–check! Snacks for the transAtlantic flight–check! Program for the World Social Marketing Conference downloaded to my laptop–check! In just a few hours I’ll be joining my colleagues in Dublin for the 2nd World Social Marketing Conference. My colleagues have been posting about the great sessions we want to attend and the presentations that Ogilvy […]

Friday Round-Up: What I’ve Been Reading

Apr 08

There’s been a lot of great (and exciting) stories related to social health circulating around the interwebs this week. Here are a few I found most interesting: JAMA Commentary on Games for Health: This commentary, from Dr. J. Leighton Read and Dr. Stephen Shortell, encourages practitioners, health care providers, and policy makers to place more […]

Fear and Consequences: The Changing Face of Efforts to Make Teens Safer on the Road

Apr 08

Is it possible to scare teenagers into becoming safer drivers? Plenty of well-meaning people thought so back in the 1950s, when high school drivers education programs began featuring films that showed the aftermath of violent car crashes, including shots of the victims. Characterized by noirish soundtracks and hardboiled narration, the films were created to present […]

In Social Marketing, Is Garnering Facebook Fans Enough?

Apr 07

In social marketing, behavioral change is one of the key benchmarks of success. Some of the most influential social marketing campaigns over the last decade have motivated people to change their habits in a way that benefits their health, as well as the wellbeing of those around them. With the advent of social media, measurement […]