Believe it or not, there are those among us who can still remember when “computers” were the kind of thing we saw on school field trips and “Google” wasn’t even a word. At that time (and it really wasn’t so long ago) social marketing and communications professionals relied on some practices that seem downright quaint [...]
Archive for the Social Marketing Category
With Notable Exceptions, U.S. Residents Are Turning to the Web for Health Information
Feb 03
by Chris Beakey
Category: Public Health, Research + Insights, Social Marketing
Exciting Social Marketing Career Opportunities at Ogilvy
Feb 01
by Jennifer Wayman
Category: Ogilvy Washington, Social Marketing, Social Media
Ogilvy Washington, headquarters to Ogilvy’s flagship Social Marketing Practice, is looking for social marketing experts at all levels. For more information, visit http://careers.ogilvy.com.
Look Who’s Talking About Health – On Twitter
Jan 27
by Maria James
Category: Social Marketing, Social Media
If you’re brainstorming ideas for new ways to utilize spokespeople or key experts for your social marketing campaign, look no further than Twitter and consider hosting a Twitter chat.
Twitter chats are arranged conversations that happen on Twitter through the use of a hashtag, a word that links tweets together using the # sign, that joins [...]
Should the next edition of Theories at a Glance include the Fun Theory?
Jan 27
by Anna Zawislanski
Category: Social Marketing
I just came across this video on my Facebook news feed and watched it over and over again.
This is an incredible example of making a desirable behavior the more appealing option. It’s like putting melted cheddar cheese on broccoli to encourage vegetable consumption among children – but bigger! This effort was developed based on the [...]
Help Celebrate Social Marketing’s Anniversary – What Are Your Favorite Social Marketing Campaigns?
Jan 25
by Cara Perellis
Category: Behavior Change, Public Health, Social Marketing
Yesterday I shared my excitement for celebrating social marketing’s upcoming anniversary by presenting #3 on my personal list of top three favorite social marketing campaigns. Today, I want to share with you my top two. Do these campaigns hold a spot in your top three?
#2. Don’t Drink Yourself Fat, 2009-Present, New York Department of [...]
Happy Almost-Anniversary, Social Marketing!
Jan 24
by Cara Perellis
Category: Social Marketing
When you think of something or someone turning 40 years old this year, what is the first thing that comes to mind? The classic children’s television show Sesame Street just celebrated its 40th anniversary in 2010, Starbucks’ first spice and tea shop sprouted up in Seattle in 1971, and the #4 hit song on the [...]
Fear Tactics – Appeal to Reason or Fear?
Jan 12
by Mason Essif
Category: Behavior Change, Media, Ogilvy Washington, Public Health, Social Marketing
When you want to convince someone to change a behavior, do you appeal to their sense of reason or to their fear? A recent Public Service Announcement by the New York City Health and Mental Hygiene Department says it’s time to scare young African American and Hispanic men about HIV/AIDS. Titled [...]
Smokers in England Encouraged to Quit for the New Year
Jan 10
by Nadia Dawson
Category: Behavior Change, Public Health, Social Marketing
It’s a new year, a time when people decide to leave behind unhealthy habits and to make positive changes in their lives. For people in England who want to quit smoking, there’s help. Smokers on the National Health Service (NHS), England’s publicly funded healthcare system, can pick up a free Quit Kit at pharmacies across [...]
Did You Learn A Lot From a Dummy?
Jan 07
by Lauren Belisle
Category: Behavior Change, Public Health, Social Marketing
On Tuesday, the Centers for Disease Control and Prevention (CDC) announced the results of a 2008 survey which found that that seat belt use has reached 85% among U.S. adults. Only 11% wore them in 1982, which was prior to the first state law requiring seat belt use.
Additional research released by CDC showed that non-fatal [...]
What can public health communicators learn from the autism/vaccine debate?
Jan 06
by Alex Hughes
Category: Social Marketing
By now, many of you have probably read about an editorial in the latest issue of the British Medical Journal (BMJ) which asserts that British researcher Andrew Wakefield’s study linking autism to childhood vaccines is an “elaborate fraud.” According to BMJ, Wakefield used “bogus data” to support claims that launched a “worldwide scare over the [...]
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