Is it possible to scare teenagers into becoming safer drivers? Plenty of well-meaning people thought so back in the 1950s, when high school drivers education programs began featuring films that showed the aftermath of violent car crashes, including shots of the victims. Characterized by noirish soundtracks and hardboiled narration, the films were created to present [...]
Archive for the Social Marketing Category
Fear and Consequences: The Changing Face of Efforts to Make Teens Safer on the Road
Apr 08
by Chris Beakey
Category: Behavior Change, Social Marketing
In Social Marketing, Is Garnering Facebook Fans Enough?
Apr 07
by Alex Hughes
Category: Social Marketing
In social marketing, behavioral change is one of the key benchmarks of success. Some of the most influential social marketing campaigns over the last decade have motivated people to change their habits in a way that benefits their health, as well as the wellbeing of those around them.
With the advent of social media, measurement has [...]
Ready to Share and Learn @wsmconference
Apr 06
by Meg Bartow
Category: Behavior Change, Best Practices, Ogilvy Washington, Social Marketing
Well, our bags are getting packed and we’re almost ready to go. Ogilvy’s social marketing practice is buzzing with preparations for the 2nd World Non-Profit and Social Marketing Conference set to begin in Dublin this weekend.
It’s not rare to find our folks within the Social Marketing team discussing our latest ideas for engaging parents around [...]
What is the Value of Social Marketing? This New Tool Can Tell you
Mar 30
by Cara Perellis
Category: Behavior Change, Resources, Social Marketing
In partnership with the Department of Health in the U.K., The National Social Marketing Centre (NSMC) is developing a tool which will calculate the cost-effectiveness of social marketing and behavior change interventions to improve health. This should be considered when planning, developing, and evaluating any new project. Up until now, according to the NSMC, there [...]
Quick South by SouthWest Wrap-Up
Mar 22
by Cait Douglas
Category: Social Marketing
In case you didn’t make the trip to Austin, check out Medical Monday on the Ogilvy’s Fresh Influence Blog.
To capture all the could-not-miss content flowing throughout the event, Ogilvy came up with Ogilvy Notes, a simple concept that brought together six visual note takers to attend and capture over 70 panels taking place during the [...]
Join Our Team!
Mar 22
by Cait Douglas
Category: Social Marketing
Ogilvy Washington’s Social Marketing Practice is hiring across levels. Come join our team of smart, innovative social marketers. To learn more about opportunities at Ogilvy, visit the Ogilvy career website, updated daily.
Senior Account Executive: Focus on helping to raise awareness and use of comparative research in decision making between [...]
The White House and Facebook Join the Fight to #StopCyberBullying
Mar 11
by Cara Perellis
Category: Social Marketing, Social Media
Browsing through my News Feed on Facebook this week, I was surprised to see a video message from President Barack Obama and First Lady Michelle about cyberbullying. Intrigued, I clicked on the video to hear the President joke about not “bugging me” for a friend request, but rather bringing attention to the White House Conference [...]
Why Google when you can Facebook?
Mar 07
by Lauren Belisle
Category: Research + Insights, Social Marketing, Social Media
When you’re looking for health information, where do you turn? Do you make an appointment with your doctor? Ask friends and family? Consult WebMD?
A new survey from the National Research Corporation shows that more and more people are turning to online social networks like Facebook and YouTube for health information. In fact, 41% of the [...]
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