On day two of the WSMC, in addition to many thought provoking sessions, we were surprised (and elated) when some of us got to meet the Dalai Lama in the lobby! But, back to the conference…this morning I attended a very interesting session on Social Marketing initiatives in Europe, featuring Professor Jeff French, [...]
Archive for the Social Marketing Category
Believing in Social Marketing
Apr 13
by Matthew Escoubas
Category: Social Marketing
Day two of the World Social Marketing Conference proved to be as engaging as day one! In a session chaired by our own Michael Briggs this afternoon, Iain Potter of the Health Sponsorship Council in New Zealand spoke about how social marketers worry about over selling what we do and consequently under sell what [...]
Five Steps to Environmentally Sustainable Behavior Change
Apr 12
by Matthew Escoubas
Category: Social Marketing
At yesterday’s panel on environmental sustainability, Dr. Doug McKenzie-Mohr, President of McKenzie Mohr & Associates (Canada) discussed how community-based social marketing has proven to be highly effective in fostering the adoption of environmentally-friendly behaviors. He believes that in order to be successful, there are five important steps to follow:
Dr. McKenzie-Mohr has written [...]
The 4Ps of Social Marketing: Are They Still Relevant?
Apr 12
by Natalie Adler
Category: Best Practices, Social Marketing
The Marketing Mix, also known as the 4Ps of Social Marketing, is the combination of Product, Price, Place, and Promotion. Yesterday, we heard a very dynamic debate at WSMC on whether the 4Ps are still an important intervention tool for Social Marketing practitioners.
Sue Nelson, Social Marketing Director, Kindred (UK), and Clive [...]
From WSMC: What is Social Marketing 2.0
Apr 12
by Natalie Adler
Category: Social Marketing
Today marked the start of the of the 2nd World Non-Profit & Social Marketing Conference. Matt Escoubas and I had the opportunity to conduct FlipCam interviews with several presenters at the conclusion of their presentations. We’ll be posting our interviews on the Social Marketing exChange this week; I kick it off below with Dr. Jay [...]
Follow the @wsmconference action on Twitter!
Apr 09
by Jennifer Chu
Category: Behavior Change, Best Practices, Social Marketing, Social Media
Plug adapter–check! Snacks for the transAtlantic flight–check! Program for the World Social Marketing Conference downloaded to my laptop–check!
In just a few hours I’ll be joining my colleagues in Dublin for the 2nd World Social Marketing Conference. My colleagues have been posting about the great sessions we want to attend and the presentations that Ogilvy [...]
Friday Round-Up: What I’ve Been Reading
Apr 08
by Cait Douglas
Category: HCSM, Social Marketing
There’s been a lot of great (and exciting) stories related to social health circulating around the interwebs this week. Here are a few I found most interesting:
JAMA Commentary on Games for Health: This commentary, from Dr. J. Leighton Read and Dr. Stephen Shortell, encourages practitioners, health care providers, and policy makers to place more attention [...]
Fear and Consequences: The Changing Face of Efforts to Make Teens Safer on the Road
Apr 08
by Chris Beakey
Category: Behavior Change, Social Marketing
Is it possible to scare teenagers into becoming safer drivers? Plenty of well-meaning people thought so back in the 1950s, when high school drivers education programs began featuring films that showed the aftermath of violent car crashes, including shots of the victims. Characterized by noirish soundtracks and hardboiled narration, the films were created to present [...]
In Social Marketing, Is Garnering Facebook Fans Enough?
Apr 07
by Alex Hughes
Category: Social Marketing
In social marketing, behavioral change is one of the key benchmarks of success. Some of the most influential social marketing campaigns over the last decade have motivated people to change their habits in a way that benefits their health, as well as the wellbeing of those around them.
With the advent of social media, measurement has [...]
Ready to Share and Learn @wsmconference
Apr 06
by Meg Bartow
Category: Behavior Change, Best Practices, Ogilvy Washington, Social Marketing
Well, our bags are getting packed and we’re almost ready to go. Ogilvy’s social marketing practice is buzzing with preparations for the 2nd World Non-Profit and Social Marketing Conference set to begin in Dublin this weekend.
It’s not rare to find our folks within the Social Marketing team discussing our latest ideas for engaging parents around [...]
Recent Comments