Last week, the USDA unveiled its new visual nutrition guide – a food plate, which replaced its obtuse and often hard to understand food guide pyramid. According to the food guide pyramid, servings of grains should make up the most of the food that we eat. This is no longer the case in USDA’s new [...]
Archive for the Social Marketing Category
How alike and different are Caucasians, African Americans and Hispanics when it comes to supporting causes?
May 31
by Jennifer Wayman
Category: Corporate Social Responsibility, Media, Ogilvy Washington, Social Marketing, Social Media
How alike and different are Caucasians, African Americans and Hispanics when it comes to supporting causes?
Our latest release on the study Dynamics of Cause Engagement revealed interesting similarities and differences in how people of different ethnicities engage with causes.
Among the most interesting findings is the fact that social media play a greater role in cause [...]
Women Are Strongest Believers in the Power of Supporting Causes
May 17
by Jennifer Wayman
Category: Behavior Change, Research + Insights, Social Marketing, Social Media
This post was originally posted to Ogilvy PR’s Womenology blog.
A recent study conducted by Ogilvy Public Relations Worldwide in partnership with the Center for Social Impact Communication at Georgetown University revealed the importance of supporting causes for women in the U.S.
8 in 10 women believe that supporting causes creates a sense of purpose and meaning [...]
The Power and Influence of Emotion
May 06
by Farha Marfani
Category: Behavior Change, Public Health, Social Marketing
Although humans are complex creatures, let’s face it – we are “cognitive misers.” We like to process information simply. And who can blame us, in this day and age of information bombardment, it is natural to place information in silos to help us better digest the content. Sometimes we even ignore information, unless something pulls [...]
Supporting Our Troops and Feeding the Hungry are the Top Causes for Americans
May 05
by Jennifer Wayman
Category: Public Health, Social Marketing
The recent study, Dynamics of Cause Engagement, revealed that more Americans are involved with supporting our troops and feeding the hungry than any other causes or social issues today. Nearly two in five Americans affirmed to be personally involved with these causes. Health-related issues, such as breast cancer, diabetes and heart disease, also appear near [...]
When it Comes to Social Media, Where Do We Begin?
Apr 28
by Alex Hughes
Category: HCSM, Ogilvy Washington, Public Health, Social Marketing, Social Media
“Where do we begin?”
This is a question we see a lot in the social media space, particularly with agencies and organizations that have limited time and resources. And as with all questions related to the social Web, the answer depends on who you ask.
Some believe it starts with defining your audience, while others think it’s [...]
A Recap of the 2nd World Non-Profit and Social Marketing Conference
Apr 20
by Cara Perellis
Category: Behavior Change, Best Practices, Social Marketing
The 2nd World Non-Profit and Social Marketing Conference last week in Dublin proved to be a spectacular event, bringing together over 600 attendees from 40 countries, featuring 200 presentations and 32 exhibitors, and as of today, 95% of the delegates who completed the conference evaluation say they will attend the next conference, which is scheduled [...]
Using Games in Social Marketing
Apr 19
by Megan Yarmuth
Category: Behavior Change, HCSM, Social Marketing
I recently had the privilege of attending a George Washington University Health Communication and Marketing symposia on Social Marketing and Games. It’s a topic that has seen significant growth in recent years, and being a big Scrabble nerd and Wii Just Dance buff, I had particular interest in. Whether using board games, video games, or [...]
Recent Comments