Archive for the Social Marketing Category

What’s the difference between social media and social marketing?

Feb 24

Last week, Ogilvy launched Social@Ogilvy, a global, cross-discipline team of social experts from across all of Ogilvy’s businesses delivering social solutions. Social media is changing our clients’ businesses and we have been quietly building the largest social media marketing communications network in the world. This exciting news has sparked some discussion and questions about terminology: […]

Will You Be My Valentine? Only If You Wash Your Hands

Feb 16

Valentine’s Day is over – as shown by the discounted boxes of candy, wilting flowers, and picked-over rows of red greeting cards. What’s not quite finished is the flu season. I recently came across a Valentine’s Day-themed e-card from the American Public Health Association. The text reads: “I wanna hold your hand. But only after […]

Social Media Week Event Wrap Up: The Impact of Social Media in Healthcare

Feb 15

This morning we welcomed more than 100 social media and health enthusiasts to the Ogilvy Washington office for our social media week panel, The Impact of Social Media in Healthcare. The panelists and audience discussed many facets of the same challenge: leveraging social to improve health. A few highlights and common threads throughout the morning: […]

Utilizing Digital Channels to Reach Those “‘80s Babies”

Feb 07


Warning: Division by zero in /var/www/vhosts/smexchange.ogilvypr.com/httpdocs/wp-content/plugins/social-view/social-view.php on line 33

Warning: Division by zero in /var/www/vhosts/smexchange.ogilvypr.com/httpdocs/wp-content/plugins/social-view/social-view.php on line 33

No matter what we call them, we are reaching out to them more and more, especially in social media. Who are they? What are they doing online? What is the best way to reach them?

The “Social Media Doctor is In” at DHCX

Feb 06

Several members of the Ogilvy Washington team, including myself, will be heading down to Orlando next week for the Digital Health Communication Extravaganza (DHCX). We are so excited to interact with other digital health practitioners and swap best practices for using digital tools to enact behavior change. As part of our efforts to exchange ideas […]

Ogilvy Washington Social Media Week Events on healthcare and more

Feb 03

You might think that after the Super Bowl there’s nothing to look forward to until President’s Day weekend – but you would be wrong!  Washington, DC is one of 12 cities worldwide hosting Social Media Week from February 13-17 and Ogilvy Washington would love to see you at one of our events. In social marketing […]

Tell Me a Story: A Novel and Effective Way to Promote Behavior Change

Feb 03

One of the first rules for those of us in the creative writing business is show, don’t tell. In other words, don’t tell me that the 12-year-old in your story who’s heading off to her first day at a new school is scared or nervous. Show me how she feels by making me feel it […]

This is Not About Cancer: How do we get consumers interested in their health?

Jan 19

Cancer: Everything causes it and a cure is always further away than we hope. Public health graduate studies led me to believe (initially) that all public health is about cancer. Though these days I try to worry less about cancer (only because there are so many professional worriers—those whose life pursuit is the cure for […]

“Wake-Up Call” Campaigns – Do They Work?

Jan 12

In recent weeks, there have been a number of hard-hitting anti-obesity campaigns making headlines. As Trish Taylor described earlier this week, Georgia’s “Strong4Life” anti-childhood obesity campaign, introduced by the Children’s Healthcare of Atlanta, uses short ads, billboards, and TV spots depicting an obese child and statements including “fat kids become fat adults,” and “it’s hard to be […]

Do the Strong4Life childhood obesity ads really stigmatize overweight kids?

Jan 11

The question isn’t have you seen the latest childhood obesity ads from Strong4Life, but do you have an opinion to add to all of those floating around? While there seems to be a general consensus in the dialogue about this controversial campaign, that these ads have missed the mark in being particularly effective from a […]