Archive for the Social Marketing Category

The Benefits of Joking About Public Safety

Apr 10

As everyone knows we are now in the month of April. This means warmer weather, cherry blossoms, pollen, severe allergies, and of course April Fool’s Day. Who doesn’t love a good (harmless) practical joke? Especially one that is a message of public education and awareness. Behold the “Philadelphia E-Lane Initiative.” During the first week of […]

I won’t leave home without Fido

Apr 05

Disaster communications and policy changes means residents and their furry family members are safer, more accommodated Recently a colleague shared an article discussing the impact that the loss of a pet can have on humans –the grief can be extreme, akin to the loss of their human family members and friends. Ok, so maybe I […]

A New Look at “Product”

Apr 04

“Public health is everyone’s responsibility and there is a role for all of us, working in partnership, to tackle these challenges.” Andrew Lansley CBE MP, Secretary of State for Health, March 2011 Last week, I had the pleasure of participating in the National Social Marketing Centre’s Behavior Change and Corporate Responsibility Conference in London.  While […]

Wait, no makeup?

Apr 03

Being from the South, I learned from an early age that you never leave the house without putting on your makeup—even if you  are only going to the grocery store.  My mom used to say “you never know who you are going to meet and you should always look your best,” and in the same […]

Deadly Silence: Black women and Breast Cancer

Mar 30

For the past few weeks I’ve been following the ongoing feature published in The Washington Post called Black Women in America, which stems from a new nation-wide survey by the Post and the Kaiser Family Foundation that paints an interesting portrait of the lives of Black women. The survey includes interviews with more than 800 […]

Warning: Your doctor’s BMI may be dangerous to your health

Mar 28

Social marketers realize the power of encouraging behavior change through the doctor-patient relationship.  With health information coming at us from various sources and channels, the doctor, or more broadly speaking, the health professional, continues to be the #1 trusted source for health advice.  And this is a good thing; health professionals are educated, they know […]

The Individual Mandate and Affordable Care Act – A Social Marketing Challenge?

Mar 27

The Obama Administration’s landmark health care reform legislation – the Affordable Care Act (ACA) – is again making headlines this week as the Supreme Court hears arguments challenging its constitutionality. On the agenda today – the individual mandate – one of the most contested and controversial parts of the law. According to the Centers for […]

Raising awareness about…introverts?

Mar 22

Are you energized by social situations and tend to be an assertive multi-tasker who thinks out loud and on your feet? Or do you prefer less stimulating environments and enjoy quiet concentration, listening more than you talk, and thinking before you speak? If you answered “yes” to the second question you may be an introvert […]

Museums and Libraries Are Promising Venues For Behavior Change

Mar 19

How social marketers can leverage museums and libraries to affect behavior change in targeted audiences.