Yesterday I attended a roundtable luncheon called Powerful PSAs, sponsored by the National Association of Broadcasters, TV Access, Nielsen, and Crosby Marketing Communications.
After a year of working in public service messaging through my work on the Centers for Disease Control and Prevention’s Inside Knowledge and Screen for Life campaigns, I was intrigued by the invitation [...]
Archive for the Social Marketing Category
Powerful PSAs – What’s Working & What’s Next
Oct 13
by Maria James
Category: Media, Social Marketing
Minorities Favor Government Using Social Media
Aug 19
by Farha Marfani
Category: Social Marketing
I recently came across a study by the Pew Internet and American Life Project, which discusses how Americans use government Web sites, and how social media can be integrated into the government’s online presence. The study is over a year old, but given that in the past year alone, social media has sparked social, cultural, [...]
Survey Recognizes Social Marketing as Critical Tool in Driving Social Change
Aug 17
by Cara Perellis
Category: Behavior Change, Public Health, Social Marketing
Findings were released yesterday from a survey conducted by Ogilvy Public Relations Worldwide, in collaboration with The Conference People, prior to the 2nd World Non-Profit and Social Marketing Conference. The survey was conducted to examine trends and issues of social marketing, as well as priorities for the future.
More than 600 marketers, communications experts, and researchers [...]
Google+ for Business: An Innovative Tool for Social Marketers
Aug 04
by Janny Frimpong
Category: Social Marketing
On June 28, 2011, Google launched its social networking answer to Facebook, Google+. Within the first 2 weeks, this invitation only network amassed 10 million users. Now, a little over a month later, the site has 25 million users and that number continues to grow exponentially.
Like Facebook, Google+ is a platform for consumers to share [...]
The Intersection of Cause Involvement and Behavior Change
Jul 16
by Jennifer Wayman
Category: Behavior Change, Best Practices, Corporate Social Responsibility, Ogilvy Washington, Social Marketing
When designing interventions for behavior change, the first things that usually come to mind are how to remove the barriers to action, how to increase self-efficacy, or even if the external conditions are favorable for the adoption of the desired behavior. Not often do we consider that involvement in causes can actually trigger individual behavior [...]
Ogilvy to Host Harvard Behavioral Economics Expert on June 29 to Discuss What Drives Human Behavior
Jun 23
by Junia Geisler
Category: Behavior Change, Ogilvy Washington, Social Marketing
When you’re facing a decision, does the way in which a product is positioned or a question is phrased influence your answer? Proponents of behavioral economics would say yes, resoundingly.
Take this example from a study that examined the rate at which people opted to donate their organs in different countries. In some countries the rate [...]
Surgeon General Unveils National Prevention Strategy
Jun 17
by Maria James
Category: Public Health, Social Marketing
I can only recall a few moments in my life (so far) where I stood in awe at the realization that I’d just witnessed history in the making. Thursday was one of those moments. Yesterday, the Department of Health and Human Services Secretary Kathleen Sebelius and Surgeon General Dr. Regina Benjamin led a press conference [...]
Personal Communication Still Drives Word of Mouth on Causes
Jun 15
by Jennifer Wayman
Category: Corporate Social Responsibility, Ogilvy Washington, Research + Insights, Social Marketing, Social Media
Quiz of the day: What is the most typical way in which people tell others about social issues and causes they want them to get involved with?
a) In person
b) Over the phone
c) Via text messages
d) Via social networking messages and invites
e) Via personal emails or email forwards
The answer: a) in person!
New findings from the Dynamics [...]
New USDA Food Plate Replaces Pyramid
Jun 07
by Farha Marfani
Category: Social Marketing
Last week, the USDA unveiled its new visual nutrition guide – a food plate, which replaced its obtuse and often hard to understand food guide pyramid. According to the food guide pyramid, servings of grains should make up the most of the food that we eat. This is no longer the case in USDA’s new [...]
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