I recently read Peggy’s Orenstein’s thought-provoking New York Times article, “Our Feel-Good War on Breast Cancer,” and I’m hoping every social marketer will read it too. It has sparked widespread dialogue within the social marketing community, and left me feeling unsettled and with many questions about the meaning behind my work.
The article suggests that [...]
Archive for the Social Marketing Category
Can We Be Over-Aware?
May 22
by Trish Taylor
Category: Behavior Change, Best Practices, Media, Public Health, Social Marketing
Cinco de Mayo: More than Margaritas
May 03
by Alexandra Vaughn
Category: Behavior Change, Best Practices, Ogilvy Washington, Public Health, Social Marketing
¡Arriba. Abajo. Al centro. Pa’ dentro! If you’re not familiar with this Mexican phrase, now’s the time to learn it! Sunday is Cinco de Mayo, and margaritas are in order. In the U.S., we celebrate this day to recognize Mexican heritage and pride. As a native of South Texas, I’m usually one to take part [...]
10 Reflections on the 2013 World Social Marketing Conference
Apr 23
by Jennifer Wayman
Category: Behavior Change, Ogilvy Washington, Social Marketing
In the few short hours since the 2013 World Social Marketing Conference concluded earlier this evening, I’ve found myself reflecting quite a bit on the presentations and discussions. So, while it’s all still fresh in my head, here are some of my personal takeaways (in no particular order):
1. Social change marketing, as I’m now referring [...]
Onward to Toronto! The 2013 World Social Marketing Conference
Apr 18
by Tom Beall
Category: Social Marketing
In a few days, I’ll be joining more than 500 colleagues, academics, researchers, and students in Toronto for the third biennial World Social Marketing Conference. As the title sponsor, Ogilvy Public Relations is honored to contribute to this pioneering event. This is the first time the conference will be held in North America.
For those who [...]
Do You See and Hear, What I Do?
Apr 16
by Karen Costa
Category: Behavior Change, Ogilvy Washington, Social Marketing, Social Media
In the aftermath of any devastating event, whether it is the Oklahoma City, Virginia Tech, Sandy Hook, or Boston I’m always aware that I feel not only dumbfounded that such acts of violence occur, but also humbled. We live in a world where most days are spent ignoring each other either in the office, on [...]
What’s your Moneytude? And where did it come from?
Apr 11
by Meg Bartow
Category: Behavior Change, Resources, Social Marketing
With Tax Day looming, this is always the time of year that I tell myself it’s time to get more motivated to focus on how I’m spending and (importantly) what I’m saving. As a “late thirty-something,” I have also reached the age and personal circumstance where I’m not only planning for my own future, but [...]
Lunching With The Ravens’ PR Maven
Apr 09
by Sarah Ellenberger
Category: Best Practices, Media, Social Marketing
Kevin Byrne is the man behind the Baltimore Ravens’ media plan. He spoke recently at The Carmine in the Chinatown neighborhood of Washington, DC. He was a personable, thoughtful individual whose passion for his job was palpable. It’s possible he was still riding the Super Bowl XLVII win high, but something tells me that, like [...]
Happiness is Coming: Revisiting the Campaign that Defeated Pinochet
Apr 04
by Junia Geisler
Category: Social Marketing
In 1988, after 15 years of military dictatorship in Chile, the public voted in a national plebiscite to determine whether Augusto Pinochet should stay in power or whether there should be an open presidential election.
The story of how both sides—particularly the “NO” campaign (which was led by the Opposition and favored democracy)—used advertising campaigns to [...]
A New Focus for Baby Sleep Safety
Mar 27
by Karen Goldstein
Category: Behavior Change, Public Health, Social Marketing
I have a baby, which means I spent much of the past few months in a sleep-deprived daze trying to get him to fall asleep—and stay asleep. I’ve realized through the semi-obsessive talk with my “mommy friends” about how many hours and how many naps, as well as much internet research into what’s “normal,” that [...]
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