With Tax Day looming, this is always the time of year that I tell myself it’s time to get more motivated to focus on how I’m spending and (importantly) what I’m saving. As a “late thirty-something,” I have also reached the age and personal circumstance where I’m not only planning for my own future, but [...]
Archive for the Resources Category
As Thanksgiving approaches, I’m beginning my annual scan on the internet and among local health food stores for recipes and products that will not only make my family’s holiday meal delicious and traditional, but safe for everyone to eat. With a daughter who has celiac disease, I have to be careful. I want her to [...]
Cancer: Everything causes it and a cure is always further away than we hope.
Public health graduate studies led me to believe (initially) that all public health is about cancer. Though these days I try to worry less about cancer (only because there are so many professional worriers—those whose life pursuit is the cure for cancer), [...]
How has the digital revolution changed the way Americans get involved with causes and social issues?
Lately, we have seen a lot of discussion on the impact of digital media on cause involvement. “Twitter revolution” and “slactivism” are terms that are now part of the social causes lexicon.
As in all good debates, different points of view [...]
Only eight more days until the World Non-Profit and Social Marketing Conference! Over the past few weeks, our team has posted on a variety of blogs about what to expect. Check out these posts:
Engage! Empower! Inspire! on Ogilvy’s Social Marketing ExCHANGE;
Follow the 2011 World Social Marketing Conference with Ogilvy on Ogilvy’s Fresh Influence blog; and
In partnership with the Department of Health in the U.K., The National Social Marketing Centre (NSMC) is developing a tool which will calculate the cost-effectiveness of social marketing and behavior change interventions to improve health. This should be considered when planning, developing, and evaluating any new project. Up until now, according to the NSMC, there [...]
The 2nd World Non-Profit and Social Marketing Conference is just one month from tomorrow in Dublin, Ireland. Following the hugely successful first World Conference in Brighton, UK in 2008, the 2nd World conference will bring together those interested in applying strategic communications, marketing , and behavior change methodology to solve key social challenges.
In bringing together [...]
Headed to South by SouthWest this week? Check out Medical Monday over on Ogilvy’s Fresh Influence blog for a preview of the health track at South by SouthWest this week. These are a few of my favorites:
Health: Is There Really an App for That?
Apps for Healthy Kids: Government Challenges FTW
Mobile Health in Africa: What Can [...]
The 2nd World Social Marketing Conference is only months away—11-12 April 2011 in Dublin, Ireland—and lucky for all of us, the early bird discount has been extended until January 15th. The conference brings together thought leaders and practitioners from around the world to discuss new trends and their implications for our growing field.
Looking at the [...]
I don’t tweet. I don’t Facebook. Frankly, I don’t even feel comfortable using those terms as verbs. Maybe I’m not even supposed to—is it more correct to say I don’t have a Facebook page? Still, when it comes to work, I 100% believe in – and have seen—the value that social media offers to amplify [...]