Cancer: Everything causes it and a cure is always further away than we hope.
Public health graduate studies led me to believe (initially) that all public health is about cancer. Though these days I try to worry less about cancer (only because there are so many professional worriers—those whose life pursuit is the cure for cancer), [...]
Archive for the Resources Category
This is Not About Cancer: How do we get consumers interested in their health?
Jan 19
by Karen Melnyk-Vutrano
Category: Behavior Change, Public Health, Resources, Social Marketing
The Dynamics of Cause Engagement
Apr 19
by Jennifer Wayman
Category: Behavior Change, Ogilvy Washington, Resources, Social Marketing, Social Media
How has the digital revolution changed the way Americans get involved with causes and social issues?
Lately, we have seen a lot of discussion on the impact of digital media on cause involvement. “Twitter revolution” and “slactivism” are terms that are now part of the social causes lexicon.
As in all good debates, different points of view [...]
Counting Down to WSMC: Eight Days!
Apr 03
by Michaela Thayer
Category: Resources, Social Marketing, Social Media
Only eight more days until the World Non-Profit and Social Marketing Conference! Over the past few weeks, our team has posted on a variety of blogs about what to expect. Check out these posts:
Engage! Empower! Inspire! on Ogilvy’s Social Marketing ExCHANGE;
Follow the 2011 World Social Marketing Conference with Ogilvy on Ogilvy’s Fresh Influence blog; and
Women, [...]
What is the Value of Social Marketing? This New Tool Can Tell you
Mar 30
by Cara Perellis
Category: Behavior Change, Resources, Social Marketing
In partnership with the Department of Health in the U.K., The National Social Marketing Centre (NSMC) is developing a tool which will calculate the cost-effectiveness of social marketing and behavior change interventions to improve health. This should be considered when planning, developing, and evaluating any new project. Up until now, according to the NSMC, there [...]
Engage! Empower! Inspire!
Mar 10
by Michaela Thayer
Category: Behavior Change, Best Practices, Emergency + Risk Communication, Ogilvy Washington, Public Health, Public Safety, Resources, Social Marketing
The 2nd World Non-Profit and Social Marketing Conference is just one month from tomorrow in Dublin, Ireland. Following the hugely successful first World Conference in Brighton, UK in 2008, the 2nd World conference will bring together those interested in applying strategic communications, marketing , and behavior change methodology to solve key social challenges.
In bringing together [...]
South By SouthWest – Health Track Preview
Mar 08
by Cait Douglas
Category: Best Practices, Resources
Headed to South by SouthWest this week? Check out Medical Monday over on Ogilvy’s Fresh Influence blog for a preview of the health track at South by SouthWest this week. These are a few of my favorites:
Health: Is There Really an App for That?
Apps for Healthy Kids: Government Challenges FTW
Mobile Health in Africa: What Can [...]
Early Bird Deadline Extended for WSM Conference
Jan 04
by Cait Douglas
Category: Resources, Social Marketing
The 2nd World Social Marketing Conference is only months away—11-12 April 2011 in Dublin, Ireland—and lucky for all of us, the early bird discount has been extended until January 15th. The conference brings together thought leaders and practitioners from around the world to discuss new trends and their implications for our growing field.
Looking at the [...]
Overcoming the Hurdle and Joining the Twitter Bandwagon
Nov 29
by Trish Taylor
Category: Resources, Social Media
I don’t tweet. I don’t Facebook. Frankly, I don’t even feel comfortable using those terms as verbs. Maybe I’m not even supposed to—is it more correct to say I don’t have a Facebook page? Still, when it comes to work, I 100% believe in – and have seen—the value that social media offers to amplify [...]
Best Practices for Federal Government Challenges and Contests
Nov 09
by Nadia Dawson
Category: Best Practices, Resources, Social Media
As the Federal Government increases its use of challenges and contests to engage citizens in problem solving, Federal employees and contractors are seeking guidance on best practices. A briefing I attended yesterday, hosted by the Ad Council, the U.S. General Services Administration (GSA), and Google, brought together a stellar panel to discuss the topic. The [...]
Apps for Healthy Kids
Oct 21
by Jennifer Chu
Category: Public Health, Resources
Recently Let’s Move! announced the winners of their Apps for Healthy Kids contest, in which developers, game designers, and other interested folks were invited to create mobile apps for tweens that promote healthy eating and/or physical activity. The only requirement was that the game or tool had to use USDA data sets that have been [...]
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