Yesterday, I had the opportunity to participate part-one of a two-part training focusing on identifying and leveraging the ways people think and behave, all according to scientific studies of the brain. The training made me think a lot about how we are reach our audiences. We often segment our audiences based on sex, age, socio-economic [...]
Archive for the Research + Insights Category
CDC’s National Conference on Health Communication, Marketing, and Media 2010
Aug 16
by Cait Douglas
Category: Best Practices, Research + Insights
Tomorrow morning CDC kicks-off the 2010 National Conference on Health Communication, Marketing, and Media. This year’s theme, “Convergence: Purpose, Programs, & Partners” looks to open an educational dialogue among the many attendees–from practioners to researchers and individuals from academia–about how these fields are continually merging.
After looking over the agenda, it’s hard to pick out which sessions [...]
Evidence-Based Social Marketing: Desirable or Not?
Jun 09
by Jennifer Wayman
Category: Behavior Change, Public Health, Research + Insights, Social Marketing
In public health, the term “evidence-based” is often used to qualify an intervention as valuable and worthwhile, and with good reason. When it comes to health, looking for evidence that an approach has been proven to work in the past is understandably desired—especially with regards to a treatment plan or research design.
But does “evidence-based” have [...]
Hispanics and Health Care Information: English or Spanish?
May 26
by Mariana Eberle-Blaylock
Category: Public Health, Research + Insights, Social Marketing
Well, unfortunately there is no simple answer to this very popular question. But a new research report conducted by the Pew Hispanic Center and Robert Wood Johnson Foundation Research Fund titled Hispanics and Health Care in the United States: Access, Information and Knowledge, sheds some light by addressing the Hispanic population health information needs. The [...]
If You Strap a Tiny Camcorder Onto Someone’s Forehead…
May 18
by Cristina Henley
Category: Behavior Change, Research + Insights, Social Marketing
I recently came across an old Financial Times review for a book about a man who – curious to see the world from his two-year-old daughter’s perspective – strapped a tiny camcorder to her forehead and let her roam free, chronicling the business of being a toddler.
Watching her footage after several days, the author marveled [...]
Corporate Social Responsibility: From Shareholder Value to Stakeholder Responsibility?
May 17
by Bryan Callahan
Category: Best Practices, Research + Insights, Social Marketing, Social Media
Review of The Economist’s recent article on stakeholder responsibility and the strategic merits of mapping out the social impact of the value chain.
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