Yesterday, I had the opportunity to participate part-one of a two-part training focusing on identifying and leveraging the ways people think and behave, all according to scientific studies of the brain. The training made me think a lot about how we are reach our audiences. We often segment our audiences based on sex, age, socio-economic [...]
Archive for the Research + Insights Category
As we all know well, research is a critical component to every public relations, marketing, and advertising campaign out there. Knowing your audience is vital to the success of social marketing programs. And while there are numerous methods of gathering data about your consumer, focus group testing is one of the most commonly used market [...]
An article in the New York Times last week, “What Is It About 20-Somethings?”, instantly caught my eye. After all, I am myself a 20-something, and it’s always interesting to scrutinize what people unlike you scientifically conclude about people like you. I remember taking my first psychology class in high school and learning about adolescence. [...]
Tomorrow morning CDC kicks-off the 2010 National Conference on Health Communication, Marketing, and Media. This year’s theme, “Convergence: Purpose, Programs, & Partners” looks to open an educational dialogue among the many attendees–from practioners to researchers and individuals from academia–about how these fields are continually merging.
After looking over the agenda, it’s hard to pick out which sessions [...]
In public health, the term “evidence-based” is often used to qualify an intervention as valuable and worthwhile, and with good reason. When it comes to health, looking for evidence that an approach has been proven to work in the past is understandably desired—especially with regards to a treatment plan or research design.
But does “evidence-based” have [...]
Well, unfortunately there is no simple answer to this very popular question. But a new research report conducted by the Pew Hispanic Center and Robert Wood Johnson Foundation Research Fund titled Hispanics and Health Care in the United States: Access, Information and Knowledge, sheds some light by addressing the Hispanic population health information needs. The [...]
In my experience working in Social Marketing at Ogilvy, we address chronic conditions on a daily basis—heart disease, kidney disease, cancer—and work to reach our target audiences to educate them on preventative measures, to better the public health of America.
Yesterday, I had the privilege of seeing chronic conditions through a new lens. The 2010 [...]
I recently came across an old Financial Times review for a book about a man who – curious to see the world from his two-year-old daughter’s perspective – strapped a tiny camcorder to her forehead and let her roam free, chronicling the business of being a toddler.
Watching her footage after several days, the author marveled [...]
Review of The Economist’s recent article on stakeholder responsibility and the strategic merits of mapping out the social impact of the value chain.