Just the other day, the word concussion came up three separate times. News reports were abuzz with the latest on Washington Redskins quarterback Robert Griffin III’s concussion; a new documentary, Head Games by Director Steve James, exploring the consequences of head injuries among pro NFL players, was being promoted; and I overheard two women at [...]
Archive for the Public Safety Category
Social Media in Disaster Preparedness and Response
Jul 05
by Jim Cowen
Category: Best Practices, Emergency + Risk Communication, Ogilvy Washington, Public Safety
If you’ve ever doubted how wired and connected we’ve become, take a look at the faces of people around you as a flight attendant announces that all portable devices must be turned off prior to takeoff. It’s a scurry to check e-mail or Facebook just one last time. And as that plane touches down, it’s [...]
With Summer Comes Hurricane Season
Jun 01
by Kitty Harding
Category: Emergency + Risk Communication, Public Safety, Social Marketing
Today marks the first day of the Atlantic hurricane season, which lasts through November. Today the media is abuzz with the question “are you prepared?” with various experts explaining the steps individuals should take to prepare for hurricane season:
Build and emergency kit: In addition to your flashlights, batteries, and canned food, do you have a [...]
Introducing OgilvyEngage
May 16
by Jennifer Wayman
Category: Behavior Change, Behavioral Economics, Corporate Social Responsibility, Ogilvy Washington, Public Health, Public Safety, Social Marketing
The Business of Behavior
Companies increasingly recognize that if societies falter, their business can’t succeed. Accordingly, many enterprises acknowledge that it is a business imperative to get people to change individual behaviors around such issues as driving safely, eating healthier, taking medications regularly, staying out of debt and others.
Through corporate responsibility commitments, sustainability initiatives, philanthropic contributions, [...]
The Benefits of Joking About Public Safety
Apr 10
by Karen Costa
Category: Behavior Change, Public Safety, Social Marketing
As everyone knows we are now in the month of April. This means warmer weather, cherry blossoms, pollen, severe allergies, and of course April Fool’s Day. Who doesn’t love a good (harmless) practical joke? Especially one that is a message of public education and awareness. Behold the “Philadelphia E-Lane Initiative.”
During the first week of April, [...]
I won’t leave home without Fido
Apr 05
by Meg Bartow
Category: Behavior Change, Emergency + Risk Communication, Public Safety, Social Marketing
Disaster communications and policy changes means residents and their furry family members are safer, more accommodated
Recently a colleague shared an article discussing the impact that the loss of a pet can have on humans –the grief can be extreme, akin to the loss of their human family members and friends.
Ok, so maybe I tend to [...]
Fear and me
Sep 21
by Linda Weinberg
Category: Behavior Change, Emergency + Risk Communication, Public Health, Public Safety
I admit it. I am afraid. Terrified, actually. Paralyzed to the point of inaction. And now I finally understand, really understand, how fear keeps people from taking steps to improve their well being.
So what am I so afraid of? You will laugh. I am afraid of blogging. Really. A PR person with strong opinions and [...]
Making it Personal this Hurricane Season
Jun 07
by Meg Bartow
Category: Emergency + Risk Communication, Public Safety, Social Marketing
Last Tuesday – June 1st – marked the official start of Hurricane Season. With the gulf oil spill top of mind, the National Oceanic and Atmospheric Administration (NOAA)’s 2010 Atlantic Hurricane Season “above normal season” Outlook naturally sparked conversation in the media, and among my friends and family. Here at Ogilvy, our Emergency and Risk [...]
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