Yesterday I shared my excitement for celebrating social marketing’s upcoming anniversary by presenting #3 on my personal list of top three favorite social marketing campaigns. Today, I want to share with you my top two. Do these campaigns hold a spot in your top three?
#2. Don’t Drink Yourself Fat, 2009-Present, New York Department of [...]
Archive for the Public Health Category
Help Celebrate Social Marketing’s Anniversary – What Are Your Favorite Social Marketing Campaigns?
Jan 25
by Cara Perellis
Category: Behavior Change, Public Health, Social Marketing
Fear Tactics – Appeal to Reason or Fear?
Jan 12
by Mason Essif
Category: Behavior Change, Media, Ogilvy Washington, Public Health, Social Marketing
When you want to convince someone to change a behavior, do you appeal to their sense of reason or to their fear? A recent Public Service Announcement by the New York City Health and Mental Hygiene Department says it’s time to scare young African American and Hispanic men about HIV/AIDS. Titled [...]
Smokers in England Encouraged to Quit for the New Year
Jan 10
by Nadia Dawson
Category: Behavior Change, Public Health, Social Marketing
It’s a new year, a time when people decide to leave behind unhealthy habits and to make positive changes in their lives. For people in England who want to quit smoking, there’s help. Smokers on the National Health Service (NHS), England’s publicly funded healthcare system, can pick up a free Quit Kit at pharmacies across [...]
Did You Learn A Lot From a Dummy?
Jan 07
by Lauren Belisle
Category: Behavior Change, Public Health, Social Marketing
On Tuesday, the Centers for Disease Control and Prevention (CDC) announced the results of a 2008 survey which found that that seat belt use has reached 85% among U.S. adults. Only 11% wore them in 1982, which was prior to the first state law requiring seat belt use.
Additional research released by CDC showed that non-fatal [...]
Health Care Changes for 2011
Jan 05
by Maria James
Category: Public Health
My mother doesn’t have health insurance and I’m worried.
She is the director for a small daycare back home in North Carolina and unfortunately her employer cannot afford to provide health care coverage for its employees. I, like so many Americans, have my eyes and ears glued to the news to hear the latest updates on [...]
exCHANGE Review: When It Comes to Social Media, Is Everyone a Potential Partner?
Nov 19
by Alex Hughes
Category: Behavior Change, Public Health, Social Marketing, Social Media
Every few decades, a new communications channel emerges and presents a novel way for us to reach and engage potential partners, and create meaningful change in the lives of our target audiences.
On November 16, Ogilvy Washington co-hosted a Social Marketing exCHANGE in conjunction with the Center for Social Impact Communication (CSIC) at Georgetown University, on [...]
San Francisco Tackles Childhood Obesity
Nov 12
by Maria James
Category: Public Health
In early October I drove home to Elizabeth City, North Carolina, to visit my mom, my sister Teresa and my 11-month-old nephew, Noah Allyn. The week before my scheduled trip my sister said something that blew me away. At 11 months, Noah loves McDonald’s Happy Meals. He’s particularly fond of the chicken nuggets, apples and [...]
Disney is Becoming Quite a Nudge… And Why I Love It
Nov 11
by Jennifer Wayman
Category: Behavior Change, Policy, Public Health, Social Marketing
I recently had the pleasure of spending nearly a week at the Walt Disney World resort in Florida with my family. With the major decisions of each day being which theme park to visit, which attraction to head for first, and how to strategically select THE ride to use our precious “Fast Pass” chits on, [...]
A New Congress Means New Urgency for Global Health Advocacy
Nov 06
by Bryan Callahan
Category: Policy, Public Health, Social Marketing
Over the past decade, three landmark pieces of legislation have made the United States a respected world leader in the fight against poverty and disease in the developing world. As former U.S. Congressman and Ambassador Mark Green recently noted, however, the broad, bipartisan coalition that forged the President’s Emergency Plan for AIDS Relief (PEPFAR), the Millennium Challenge Act (MCA), and the President’s Malaria Initiative (PMI) has largely vanished in the wake of three tumultuous election cycles going back to 2006. In this context, a renewed focus on educating new Members of Congress about the value of investing in global health will be absolutely essential over the next several months.
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