Archive for the Public Health Category

Deadly Silence: Black women and Breast Cancer

Mar 30

For the past few weeks I’ve been following the ongoing feature published in The Washington Post called Black Women in America, which stems from a new nation-wide survey by the Post and the Kaiser Family Foundation that paints an interesting portrait of the lives of Black women. The survey includes interviews with more than 800 […]

Warning: Your doctor’s BMI may be dangerous to your health

Mar 28

Social marketers realize the power of encouraging behavior change through the doctor-patient relationship.  With health information coming at us from various sources and channels, the doctor, or more broadly speaking, the health professional, continues to be the #1 trusted source for health advice.  And this is a good thing; health professionals are educated, they know […]

The Individual Mandate and Affordable Care Act – A Social Marketing Challenge?

Mar 27

The Obama Administration’s landmark health care reform legislation – the Affordable Care Act (ACA) – is again making headlines this week as the Supreme Court hears arguments challenging its constitutionality. On the agenda today – the individual mandate – one of the most contested and controversial parts of the law. According to the Centers for […]

Museums and Libraries Are Promising Venues For Behavior Change

Mar 19

How social marketers can leverage museums and libraries to affect behavior change in targeted audiences.

Will You Be My Valentine? Only If You Wash Your Hands

Feb 16

Valentine’s Day is over – as shown by the discounted boxes of candy, wilting flowers, and picked-over rows of red greeting cards. What’s not quite finished is the flu season. I recently came across a Valentine’s Day-themed e-card from the American Public Health Association. The text reads: “I wanna hold your hand. But only after […]

Ogilvy Washington Social Media Week Events on healthcare and more

Feb 03

You might think that after the Super Bowl there’s nothing to look forward to until President’s Day weekend – but you would be wrong!  Washington, DC is one of 12 cities worldwide hosting Social Media Week from February 13-17 and Ogilvy Washington would love to see you at one of our events. In social marketing […]

This is Not About Cancer: How do we get consumers interested in their health?

Jan 19

Cancer: Everything causes it and a cure is always further away than we hope. Public health graduate studies led me to believe (initially) that all public health is about cancer. Though these days I try to worry less about cancer (only because there are so many professional worriers—those whose life pursuit is the cure for […]

Do the Strong4Life childhood obesity ads really stigmatize overweight kids?

Jan 11

The question isn’t have you seen the latest childhood obesity ads from Strong4Life, but do you have an opinion to add to all of those floating around? While there seems to be a general consensus in the dialogue about this controversial campaign, that these ads have missed the mark in being particularly effective from a […]

Survey Recognizes Social Marketing as Critical Tool in Driving Social Change

Aug 17

Findings were released yesterday from a survey conducted by Ogilvy Public Relations Worldwide, in collaboration with The Conference People, prior to the 2nd World Non-Profit and Social Marketing Conference. The survey was conducted to examine trends and issues of social marketing, as well as priorities for the future. More than 600 marketers, communications experts, and […]

Big Words / Little Understanding – Scientists need to learn the art of public speaking

Jul 01

I love words and growing up I loved learning and using new words – strange and different words that most people didn’t know and certainly didn’t use. It helped that I had four older brothers all attending college while I was still in grammar and middle school. Using big words – 50 cent words as […]