Social media, including Facebook, Google, Twitter, and location-based services like Foursquare, are forever changing the way epidemiologists discover, track, and study the spread of disease. Instead of waiting for health authorities to investigate an outbreak and not report on results for weeks or even months, victims from all over the world are coming together and [...]
Archive for the Public Health Category
Smart Listening Essential in Social Media – A Recap of the International Healthcare Social Media Summit
Last week, a couple of my colleagues and I had the chance to attend the International Healthcare Social Media Summit. We, along with over 150 people worldwide, joined the summit online via a livestream.
Hosted by GlobalHealthPR and convened at Spectrum Science in Washington, DC, the summit brought together social media and health communication experts and [...]
When it comes to sharing and/or looking for health information online, are you a social butterfly or a wallflower? New findings from the Pew Internet and Life Project’s The Social Life of Health Information 2011 survey were released yesterday, showing that online resources, including advice from peers, serve as a significant source of health information [...]
Although humans are complex creatures, let’s face it – we are “cognitive misers.” We like to process information simply. And who can blame us, in this day and age of information bombardment, it is natural to place information in silos to help us better digest the content. Sometimes we even ignore information, unless something pulls [...]
The recent study, Dynamics of Cause Engagement, revealed that more Americans are involved with supporting our troops and feeding the hungry than any other causes or social issues today. Nearly two in five Americans affirmed to be personally involved with these causes. Health-related issues, such as breast cancer, diabetes and heart disease, also appear near [...]
“Where do we begin?”
This is a question we see a lot in the social media space, particularly with agencies and organizations that have limited time and resources. And as with all questions related to the social Web, the answer depends on who you ask.
Some believe it starts with defining your audience, while others think it’s [...]
The 2nd World Non-Profit and Social Marketing Conference is just one month from tomorrow in Dublin, Ireland. Following the hugely successful first World Conference in Brighton, UK in 2008, the 2nd World conference will bring together those interested in applying strategic communications, marketing , and behavior change methodology to solve key social challenges.
In bringing together [...]
February is a sweeps month – that’s the time that Nielsen passes out ratings diaries and asks “Nielsen Families” to record what they watch on TV. They do it four months a year (May, July and November are the other months) and despite new, high tech ways of counting eyeballs in front of the screen [...]
Believe it or not, there are those among us who can still remember when “computers” were the kind of thing we saw on school field trips and “Google” wasn’t even a word. At that time (and it really wasn’t so long ago) social marketing and communications professionals relied on some practices that seem downright quaint [...]
I like food. Ok, I love food. I wouldn’t necessarily call myself a “foodie” maybe more of a “food geek.” Because of that, I think I tend to be more immersed and interested in food issues—healthy school lunches, organic vs. not, herbivore vs. carnivore vs. omnivore, and yes, which food truck is the best [...]