With the official start of summer approaching in the next two weeks the thought of outdoor events and relaxing vacations fill my mind. When the summer sun hits my skin I immediately feel happy. I’m ready to throw caution to the wind and hit the beach – which is exactly what I did last weekend. [...]
Archive for the Public Health Category
Messages About Sun Protection and Skin Cancer Must Include People of Color
Jun 07
by Maria James
Category: Public Health
Introducing OgilvyEngage
May 16
by Jennifer Wayman
Category: Behavior Change, Behavioral Economics, Corporate Social Responsibility, Ogilvy Washington, Public Health, Public Safety, Social Marketing
The Business of Behavior
Companies increasingly recognize that if societies falter, their business can’t succeed. Accordingly, many enterprises acknowledge that it is a business imperative to get people to change individual behaviors around such issues as driving safely, eating healthier, taking medications regularly, staying out of debt and others.
Through corporate responsibility commitments, sustainability initiatives, philanthropic contributions, [...]
Want to be smarter? Try dressing like a doctor.
May 10
by Karen Goldstein
Category: Behavior Change, Public Health, Research + Insights, Social Marketing
As a preteen in the 80s, my demands for Guess jeans and Z Cavaricci shorts were met repeatedly with the same wise—but at the time, annoying—words from my mom: “It’s not what you wear. It’s what’s on the inside that counts.”
Even though she was doing it more in the “we’re not buying you those ridiculously [...]
“China’s Evolving Social Health Initiative: A Metaphor for New China?”
May 01
by Sarah Ellenberger
Category: Behavior Change, Best Practices, Policy, Public Health, Social Marketing
*The views expressed on this blog are my own and do not necessarily reflect the views of my employer.*
World Health Organization (WHO) definition of health literacy: The cognitive and social skills which determine the motivation and ability of individuals to gain access to understand and use information in ways which promote and maintain good [...]
The Fight Against Polio: Health Communication Lessons from India’s Success
Apr 24
by Farha Marfani
Category: Behavior Change, Public Health, Social Marketing
“Polio can be stopped when countries combine the right elements: political will, quality immunization campaigns and an entire nation’s determination. We must build on this historic moment and ensure that India’s polio program continues to move full-steam ahead until eradication is achieved.” – Bill Gates
Image credit: Gates Foundation, Flickr
Earlier this year, the global health community [...]
A Twist in the Patient and Provider Dialogue
Apr 12
by Tynetta Brown
Category: Behavior Change, Public Health, Social Marketing
There seems to be a bit of press this month around patients having more to say about their medical care, as in the April edition of the New York Times, “Do Patients Want More Care or Less?” One of the key overall benefits of the Affordable Care Act is that millions of Americans who may [...]
A New Look at “Product”
Apr 04
by Jennifer Wayman
Category: Behavior Change, Corporate Social Responsibility, Public Health, Social Marketing
“Public health is everyone’s responsibility and there is a role for all of us, working in partnership, to tackle these challenges.”
Andrew Lansley CBE MP, Secretary of State for Health, March 2011
Last week, I had the pleasure of participating in the National Social Marketing Centre’s Behavior Change and Corporate Responsibility Conference in London. While there, [...]
Sugar: The next public health crisis?
Apr 04
by Junia Geisler
Category: Public Health
Having worked in Ogilvy’s Social Marketing Practice for almost 12 years on campaigns that address public health issues like heart disease, cancer, and addiction, I was intrigued by the recent 60 Minutes piece “Is Sugar Toxic?” that made connections between the sweet substance and each of these issues.
The highlights for me included:
Sanjay Gupta’s interview with [...]
Deadly Silence: Black women and Breast Cancer
Mar 30
by Maria James
Category: Public Health, Social Marketing
For the past few weeks I’ve been following the ongoing feature published in The Washington Post called Black Women in America, which stems from a new nation-wide survey by the Post and the Kaiser Family Foundation that paints an interesting portrait of the lives of Black women. The survey includes interviews with more than 800 [...]
Warning: Your doctor’s BMI may be dangerous to your health
Mar 28
by Anna Zawislanski
Category: Behavior Change, Public Health, Research + Insights, Social Marketing
Social marketers realize the power of encouraging behavior change through the doctor-patient relationship. With health information coming at us from various sources and channels, the doctor, or more broadly speaking, the health professional, continues to be the #1 trusted source for health advice. And this is a good thing; health professionals are educated, they know [...]
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