This week, the Food and Drug Administration (FDA) approved the first new prescription diet pill in 13 years, providing a new option for the roughly one-third of American adults considered obese. This approval was covered widely due not only to the opportunity that it provides for some people trying to lose weight to bridge the gap [...]
Archive for the Public Health Category
When was the last time you openly questioned your doctor’s advice?
Think about it. When was the last time your doctor prescribed a treatment, and you said, “Well, I don’t think that’s best for me. Let’s talk about what other options are available”? If you’ve never said those words, you’re not alone.
As a society, we put [...]
by Maria James
Category: Public Health
With the official start of summer approaching in the next two weeks the thought of outdoor events and relaxing vacations fill my mind. When the summer sun hits my skin I immediately feel happy. I’m ready to throw caution to the wind and hit the beach – which is exactly what I did last weekend. [...]
The Business of Behavior
Companies increasingly recognize that if societies falter, their business can’t succeed. Accordingly, many enterprises acknowledge that it is a business imperative to get people to change individual behaviors around such issues as driving safely, eating healthier, taking medications regularly, staying out of debt and others.
Through corporate responsibility commitments, sustainability initiatives, philanthropic contributions, [...]
Tags: Behavior Change, cause engagement, Cause Marketing, Childhood Obesity, corporate social marketing, Corporate Social Responsibility, health behaviors, Nutrition, obesity, Ogilvy Exchange, OgilvyEngage, Public Health, Public Safety, social challenges, social change, Social Marketing, thought leadership
As a preteen in the 80s, my demands for Guess jeans and Z Cavaricci shorts were met repeatedly with the same wise—but at the time, annoying—words from my mom: “It’s not what you wear. It’s what’s on the inside that counts.”
Even though she was doing it more in the “we’re not buying you those ridiculously [...]
*The views expressed on this blog are my own and do not necessarily reflect the views of my employer.*
World Health Organization (WHO) definition of health literacy: The cognitive and social skills which determine the motivation and ability of individuals to gain access to understand and use information in ways which promote and maintain good [...]
“Polio can be stopped when countries combine the right elements: political will, quality immunization campaigns and an entire nation’s determination. We must build on this historic moment and ensure that India’s polio program continues to move full-steam ahead until eradication is achieved.” – Bill Gates
Image credit: Gates Foundation, Flickr
Earlier this year, the global health community [...]
There seems to be a bit of press this month around patients having more to say about their medical care, as in the April edition of the New York Times, “Do Patients Want More Care or Less?” One of the key overall benefits of the Affordable Care Act is that millions of Americans who may [...]
“Public health is everyone’s responsibility and there is a role for all of us, working in partnership, to tackle these challenges.”
Andrew Lansley CBE MP, Secretary of State for Health, March 2011
Last week, I had the pleasure of participating in the National Social Marketing Centre’s Behavior Change and Corporate Responsibility Conference in London. While there, [...]
by Junia Geisler
Category: Public Health
Having worked in Ogilvy’s Social Marketing Practice for almost 12 years on campaigns that address public health issues like heart disease, cancer, and addiction, I was intrigued by the recent 60 Minutes piece “Is Sugar Toxic?” that made connections between the sweet substance and each of these issues.
The highlights for me included:
Sanjay Gupta’s interview with [...]