I recently read Peggy’s Orenstein’s thought-provoking New York Times article, “Our Feel-Good War on Breast Cancer,” and I’m hoping every social marketer will read it too. It has sparked widespread dialogue within the social marketing community, and left me feeling unsettled and with many questions about the meaning behind my work.
The article suggests that [...]
Archive for the Public Health Category
Can We Be Over-Aware?
May 22
by Trish Taylor
Category: Behavior Change, Best Practices, Media, Public Health, Social Marketing
Cinco de Mayo: More than Margaritas
May 03
by Alexandra Vaughn
Category: Behavior Change, Best Practices, Ogilvy Washington, Public Health, Social Marketing
¡Arriba. Abajo. Al centro. Pa’ dentro! If you’re not familiar with this Mexican phrase, now’s the time to learn it! Sunday is Cinco de Mayo, and margaritas are in order. In the U.S., we celebrate this day to recognize Mexican heritage and pride. As a native of South Texas, I’m usually one to take part [...]
A New Focus for Baby Sleep Safety
Mar 27
by Karen Goldstein
Category: Behavior Change, Public Health, Social Marketing
I have a baby, which means I spent much of the past few months in a sleep-deprived daze trying to get him to fall asleep—and stay asleep. I’ve realized through the semi-obsessive talk with my “mommy friends” about how many hours and how many naps, as well as much internet research into what’s “normal,” that [...]
This is Colon Cancer
Mar 11
by Claudia Menashe
Category: Behavior Change, Public Health, Social Marketing
March is National Colorectal Cancer Awareness Month. I write this in honor of my husband, John, whom I miss intensely every day. Hopefully our story can help someone else.
John and the kids in West Virginia during happy times
John Anderson, my husband of fifteen years, died in September after a fierce five [...]
Top 5 Takeaways from Digital Health Communications Extravaganza
Feb 25
by Emily Zeigenfuse
Category: HCSM, Public Health, Social Marketing, Social Media
Last week I had the pleasure of attending the Digital Health Communications Extravaganza (DHCX) conference in sunny Orlando. The conference is completely focused on the intersection of digital technologies and health, my two favorite things. Speakers discussed everything from social media measurement, the mobile web, data mining, gamification, startups, and the ePatient, and I had [...]
Achieving Greatness
Feb 21
by Pamela Long
Category: Behavior Change, Public Health, Social Marketing
The Baltimore Ravens, Super Bowl Champions, achieved football greatness earlier this month. Roger Federer, often referred to as the GOAT of the tennis world – Greatest of All Time. And in a couple of weeks, Hollywood will spend an evening telling us who has achieved greatness on the big screen.
Greatness, a noun. But, [...]
Dumb Ways to Die: A Smart Way to Convey a Safety Message
Nov 29
by Carrie Dooher
Category: Behavior Change, Best Practices, Public Health, Social Marketing, Social Media
If you haven’t yet seen the recent PSA video from Melbourne Metro Trains, “Dumb Ways to Die,” you’re missing out. This fun, creative, and important train safety warning is taking the web by storm! In only six days after being uploaded to YouTube, the video garnered more than 14 million hits; today that number is [...]
Giving Thanks for Gluten Free Holiday Options
Nov 15
by Shirley Simson
Category: Public Health, Resources
As Thanksgiving approaches, I’m beginning my annual scan on the internet and among local health food stores for recipes and products that will not only make my family’s holiday meal delicious and traditional, but safe for everyone to eat. With a daughter who has celiac disease, I have to be careful. I want her to [...]
Heads Up about Concussions in Sports
Oct 25
by Kim DiFonzo
Category: Public Health, Public Safety
Just the other day, the word concussion came up three separate times. News reports were abuzz with the latest on Washington Redskins quarterback Robert Griffin III’s concussion; a new documentary, Head Games by Director Steve James, exploring the consequences of head injuries among pro NFL players, was being promoted; and I overheard two women at [...]
Challenges and Opportunities in the Field of Obesity Prevention
Oct 24
by Maureen C. Collins, MPH
Category: Behavior Change, Ogilvy Washington, Public Health, Social Marketing
The Institute of Medicine (IOM) held a public session, “Evaluating Progress of Obesity Prevention Efforts: What Does the Field Need to Know?,” on Friday, October 12, 2012 in Washington, D.C. Its purpose was to allow the IOM’s Committee on Evaluating Progress of Obesity Prevention Efforts (and audience members like me) to gain a mutual understanding [...]
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