*The views expressed on this blog are my own and do not necessarily reflect the views of my employer.*
World Health Organization (WHO) definition of health literacy: The cognitive and social skills which determine the motivation and ability of individuals to gain access to understand and use information in ways which promote and maintain good [...]
Archive for the Policy Category
“China’s Evolving Social Health Initiative: A Metaphor for New China?”
May 01
by Sarah Ellenberger
Category: Behavior Change, Best Practices, Policy, Public Health, Social Marketing
The National Prevention Strategy: A Piece of the Recovery Pie?
Jun 17
by Christina Beckerman
Category: Policy, Public Health
We, as Americans, find ourselves living in a time of astounding debt– $14.3 trillion to be exact. Many Americans are worried about their own financial future and freedom as well as the fiscal outlook of our country. As the Administration scrambles to find a solution, parties are further divided over the ‘best’ way to help [...]
New Challenges and New Opportunities—Healthy People 2020
Dec 07
by Kitty Harding
Category: Policy, Social Marketing
Healthy People 2020 launched Thursday, December 2 at George Washington University, including a comprehensive, interactive, and very user-friendly site www.healthypeople.gov.
Healthy People 2020 is important to us as social marketers for a number of reasons. For those of us who work for government clients, these are the numbers by which our success will be measured in [...]
Disney is Becoming Quite a Nudge… And Why I Love It
Nov 11
by Jennifer Wayman
Category: Behavior Change, Policy, Public Health, Social Marketing
I recently had the pleasure of spending nearly a week at the Walt Disney World resort in Florida with my family. With the major decisions of each day being which theme park to visit, which attraction to head for first, and how to strategically select THE ride to use our precious “Fast Pass” chits on, [...]
A New Congress Means New Urgency for Global Health Advocacy
Nov 06
by Bryan Callahan
Category: Policy, Public Health, Social Marketing
Over the past decade, three landmark pieces of legislation have made the United States a respected world leader in the fight against poverty and disease in the developing world. As former U.S. Congressman and Ambassador Mark Green recently noted, however, the broad, bipartisan coalition that forged the President’s Emergency Plan for AIDS Relief (PEPFAR), the Millennium Challenge Act (MCA), and the President’s Malaria Initiative (PMI) has largely vanished in the wake of three tumultuous election cycles going back to 2006. In this context, a renewed focus on educating new Members of Congress about the value of investing in global health will be absolutely essential over the next several months.
Health Reform Hits Main Street
Sep 23
by Jennifer Patterson
Category: Policy, Social Marketing
Like many others, I breathed a sign of relief when health care reform passed earlier this year. And I must confess I haven’t spent much time trying to make sense of it all. But now the Kaiser Family Foundation has released a interesting video to help make sense of the new health care reform law. [...]
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