Archive for the Ogilvy Washington Category

Ogilvy Washington Welcomes OgilvyConnect 2012 Participants

Sep 11

On Thursday, September 13, Ogilvy Washington will launch its second year of OgilvyConnect, a four session communications training program for nonprofits that serve the National Capital Region.  We are delighted to announce and welcome the following organizations as participants: ACT for Alexandria, a community foundation that seeks to raise the level and effectiveness of community […]

Promotores and Community Health Workers: from the Frontlines to the Forefront

Aug 30

In the past couple of years, Promotores and Community Health Workers have been receiving significant attention from public health Federal agencies, especially those interested in reaching and making an impact among vulnerable, low income, and underserved members of the Latino/Hispanic population. More specifically, Federal agencies are turning to these individuals for their unique ability to […]

All (credible) News is Local

Aug 24

Call it the Ron Burgundy effect. Pew Research Center for the People & the Press put out its most recent ratings of believability of news organizations and it’s bad. The average positive believability across 13 news organizations went from 62% in 2010 to today’s low of 56%. To give you some kind of perspective, 10 […]

Can I Quote You on That?

Jul 27

A recent article in the Texas Observer brought up the question that I hear a lot in my media trainings: will reporters share their story pre-publication with me? If you’re talking to  the Texas Observer, the answer is an emphatic “no.” If you’re talking to The Washington Post, the answer is “maybe” – an answer […]

The First Social Media Olympic Games … Or Not?

Jul 26

As the opening ceremonies begin tomorrow, so too will the idea that athletes are no longer just idolized sports stars, they are creating content that is being shared around the world.  Some 10,000 competing athletes from 200 countries will be using Facebook, Twitter, YouTube, Flickr, among other social media to share information, photos, and commentary […]

Social Media in Disaster Preparedness and Response

Jul 05

If you’ve ever doubted how wired and connected we’ve become, take a look at the faces of people around you as a flight attendant announces that all portable devices must be turned off prior to takeoff.  It’s a scurry to check e-mail or Facebook just one last time.   And as that plane touches down, it’s […]

Ride or be ridden.

May 31

Control diabetes or let it control you.  That’s a rallying cry for the “Red Riders” who cope with Type I and Type II diabetes and will be participating in the American Diabetes Association’s “Tour de Cure” this weekend on June 3rd. The group knows all too well the importance of exercise and staying in shape […]

Introducing OgilvyEngage

May 16

The Business of Behavior Companies increasingly recognize that if societies falter, their business can’t succeed. Accordingly, many enterprises acknowledge that it is a business imperative to get people to change individual behaviors around such issues as driving safely, eating healthier, taking medications regularly, staying out of debt  and others. Through corporate responsibility commitments, sustainability initiatives, […]

Join Ogilvy and the Washington Business Journal for “Socially Responsible Behavior Change as a Business Imperative” on April 19

Apr 12

Please join us for an Ogilvy Exchange on Thursday, April 19, 8-9:30 a.m. at our Washington, D.C., office. How do the components of our personal behavior, such as our attitudes, our motivations, or our abilities drive the purchase of Better-For-You-foods, prompt reduced use of energy, promote adherence to medication regimes and adoption of healthier lifestyles, […]

Museums and Libraries Are Promising Venues For Behavior Change

Mar 19

How social marketers can leverage museums and libraries to affect behavior change in targeted audiences.