Archive for the Ogilvy Washington Category

10 Reflections on the 2013 World Social Marketing Conference

Apr 23

In the few short hours since the 2013 World Social Marketing Conference concluded earlier this evening, I’ve found myself reflecting quite a bit on the presentations and discussions.  So, while it’s all still fresh in my head, here are some of my personal takeaways (in no particular order): 1.  Social change marketing, as I’m now […]

Do You See and Hear, What I Do?

Apr 16

In the aftermath of any devastating event, whether it is the Oklahoma City, Virginia Tech, Sandy Hook, or Boston I’m always aware that I feel not only dumbfounded that such acts of violence occur, but also humbled.  We live in a world where most days are spent ignoring each other either in the office, on […]

Workplace Diversity: A Priority for Social Marketers

Mar 04

As professional communicators, we must know how to speak to varying audiences. At Ogilvy, our clients depend on it, and our counsel would be ineffective otherwise. It’s up to us to master our audience’s dialects and languages, the nuances and customs of their culture, emotional triggers, and how to access them with information we are […]

From Mexico to Think Latino

Dec 12

A good native English-speaking friend, like me, spent several years learning Spanish as an adult in college and abroad. Her husband is a native Spanish speaker and they are committed to raising their children to be bilingual. In a recent Facebook post she mentioned she was singing a song in Spanish to her ten month […]

Challenges and Opportunities in the Field of Obesity Prevention

Oct 24

The Institute of Medicine (IOM) held a public session, “Evaluating Progress of Obesity Prevention Efforts: What Does the Field Need to Know?,” on Friday, October 12, 2012 in Washington, D.C. Its purpose was to allow the IOM’s Committee on Evaluating Progress of Obesity Prevention Efforts (and audience members like me) to gain a mutual understanding […]

OgilvyConnect – Session 2: Developing a Communications Plan

Oct 12

On Thursday, October 11, Ogilvy Washington held the second session of this year’s OgilvyConnect, a four session communications training program for nonprofits that serve the National Capital Region. Building from the previous session, the group learned how to develop a communications plan using Ogilvy’s Blueprint Strategy framework based on their organization’s communications goals and objectives. Presentations […]

Ogilvy Washington Welcomes OgilvyConnect 2012 Participants

Sep 11

On Thursday, September 13, Ogilvy Washington will launch its second year of OgilvyConnect, a four session communications training program for nonprofits that serve the National Capital Region.  We are delighted to announce and welcome the following organizations as participants: ACT for Alexandria, a community foundation that seeks to raise the level and effectiveness of community […]

Promotores and Community Health Workers: from the Frontlines to the Forefront

Aug 30

In the past couple of years, Promotores and Community Health Workers have been receiving significant attention from public health Federal agencies, especially those interested in reaching and making an impact among vulnerable, low income, and underserved members of the Latino/Hispanic population. More specifically, Federal agencies are turning to these individuals for their unique ability to […]

All (credible) News is Local

Aug 24

Call it the Ron Burgundy effect. Pew Research Center for the People & the Press put out its most recent ratings of believability of news organizations and it’s bad. The average positive believability across 13 news organizations went from 62% in 2010 to today’s low of 56%. To give you some kind of perspective, 10 […]

Can I Quote You on That?

Jul 27

A recent article in the Texas Observer brought up the question that I hear a lot in my media trainings: will reporters share their story pre-publication with me? If you’re talking to  the Texas Observer, the answer is an emphatic “no.” If you’re talking to The Washington Post, the answer is “maybe” – an answer […]