My apologies to Shakespeare, but the recent The Year in News 2011 put out by The Pew Research Center for Excellence in Journalism (PEJ) is helping me answer that question. PEJ has been putting out their analysis for five years and it is an excellent tool to help us media relations professions better understand what’s [...]
Archive for the Media Category
To Blog or to Tweet, that is the question…
Jan 06
by Mason Essif
Category: Best Practices, Media, Ogilvy Washington, Social Marketing, Social Media
Powerful PSAs – What’s Working & What’s Next
Oct 13
by Maria James
Category: Media, Social Marketing
Yesterday I attended a roundtable luncheon called Powerful PSAs, sponsored by the National Association of Broadcasters, TV Access, Nielsen, and Crosby Marketing Communications.
After a year of working in public service messaging through my work on the Centers for Disease Control and Prevention’s Inside Knowledge and Screen for Life campaigns, I was intrigued by the invitation [...]
Big Words / Little Understanding – Scientists need to learn the art of public speaking
Jul 01
by Mason Essif
Category: Best Practices, Media, Ogilvy Washington, Public Health
I love words and growing up I loved learning and using new words – strange and different words that most people didn’t know and certainly didn’t use. It helped that I had four older brothers all attending college while I was still in grammar and middle school. Using big words – 50 cent words as [...]
How alike and different are Caucasians, African Americans and Hispanics when it comes to supporting causes?
May 31
by Jennifer Wayman
Category: Corporate Social Responsibility, Media, Ogilvy Washington, Social Marketing, Social Media
How alike and different are Caucasians, African Americans and Hispanics when it comes to supporting causes?
Our latest release on the study Dynamics of Cause Engagement revealed interesting similarities and differences in how people of different ethnicities engage with causes.
Among the most interesting findings is the fact that social media play a greater role in cause [...]
Walking the walk…
Feb 24
by Mason Essif
Category: Media, Ogilvy Washington
Last week we got a group of volunteers from Ogilvy to help WAMU 88.5 Public Radio with its membership drive. Rob Mathias, our managing director, made sure we looked sharp in our Ogilvy Red T-Shirts and we were a fun and enthusiastic group. WAMU raised $20,000 over two hours and really appreciated our support. Here’s [...]
TV News Can Kill You – Film at 11
Feb 09
by Mason Essif
Category: Best Practices, Media, Public Health
February is a sweeps month – that’s the time that Nielsen passes out ratings diaries and asks “Nielsen Families” to record what they watch on TV. They do it four months a year (May, July and November are the other months) and despite new, high tech ways of counting eyeballs in front of the screen [...]
Food, Glorious Food
Feb 02
by Jennifer Chu
Category: Media, Public Health
I like food. Ok, I love food. I wouldn’t necessarily call myself a “foodie” maybe more of a “food geek.” Because of that, I think I tend to be more immersed and interested in food issues—healthy school lunches, organic vs. not, herbivore vs. carnivore vs. omnivore, and yes, which food truck is the best [...]
Fear Tactics – Appeal to Reason or Fear?
Jan 12
by Mason Essif
Category: Behavior Change, Media, Ogilvy Washington, Public Health, Social Marketing
When you want to convince someone to change a behavior, do you appeal to their sense of reason or to their fear? A recent Public Service Announcement by the New York City Health and Mental Hygiene Department says it’s time to scare young African American and Hispanic men about HIV/AIDS. Titled [...]
Mainstream Media Goes Social
Nov 19
by Lauren Belisle
Category: Media, Social Media
On Tuesday I had the pleasure of welcoming Alex Nicholson, social media strategist at USA TODAY, to Ogilvy Washington’s offices to speak about the intersection of mainstream and social media.
According to Nielsen, Americans spend 23% of their online time using social media—that’s almost three times more time than they spend on email (8%). Among other [...]
It’s important, so why don’t the networks cover it?
Oct 25
by Mason Essif
Category: Media, Social Marketing
In Social Marketing, everything we do is important. We are changing the world after all, so why aren’t network producers clamoring to do stories on our programs?
Unfortunately, the networks have criteria that go beyond “important” when deciding what stories they will commit precious resources to cover. Knowing that criteria – which many of our [...]
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