Archive for the Media Category

To Blog or to Tweet, that is the question…

Jan 06

My apologies to Shakespeare, but the recent The Year in News 2011 put out by The Pew Research Center for Excellence in Journalism (PEJ) is helping me answer that question. PEJ has been putting out their analysis for five years and it is an excellent tool to help us media relations professions better understand what’s […]

Powerful PSAs – What’s Working & What’s Next

Oct 13

Yesterday I attended a roundtable luncheon called Powerful PSAs, sponsored by the National Association of Broadcasters, TV Access, Nielsen, and Crosby Marketing Communications. After a year of working in public service messaging through my work on the Centers for Disease Control and Prevention’s Inside Knowledge and Screen for Life campaigns, I was intrigued by the […]

Big Words / Little Understanding – Scientists need to learn the art of public speaking

Jul 01

I love words and growing up I loved learning and using new words – strange and different words that most people didn’t know and certainly didn’t use. It helped that I had four older brothers all attending college while I was still in grammar and middle school. Using big words – 50 cent words as […]

How alike and different are Caucasians, African Americans and Hispanics when it comes to supporting causes?

May 31

How alike and different are Caucasians, African Americans and Hispanics when it comes to supporting causes? Our latest release on the study Dynamics of Cause Engagement revealed interesting similarities and differences in how people of different ethnicities engage with causes. Among the most interesting findings is the fact that social media play a greater role […]

Walking the walk…

Feb 24

Last week we got a group of volunteers from Ogilvy to help WAMU 88.5 Public Radio with its membership drive. Rob Mathias, our managing director,  made sure we looked sharp in our Ogilvy Red T-Shirts and we were a fun and enthusiastic group. WAMU raised $20,000 over two hours and really appreciated our support. Here’s […]

TV News Can Kill You – Film at 11

Feb 09

February is a sweeps month – that’s the time that Nielsen passes out ratings diaries and asks “Nielsen Families” to record what they watch on TV. They do it four months a year (May, July and November are the other months) and despite new, high tech ways of counting eyeballs in front of the screen […]

Food, Glorious Food

Feb 02

I like food. Ok, I love food. I wouldn’t necessarily call myself a “foodie” maybe more of a “food geek.” Because of that, I think I tend to be more immersed and interested in food issues—healthy school lunches, organic vs. not, herbivore vs. carnivore vs. omnivore, and yes, which food truck is the best in […]

Fear Tactics – Appeal to Reason or Fear?

Jan 12

When you want to convince someone to change a behavior, do you appeal to their sense of reason or to their fear? A recent Public Service Announcement by the New York City Health and Mental Hygiene Department says it’s time to scare young African American and Hispanic men about HIV/AIDS. Titled It’s Never Just HIV, […]

Mainstream Media Goes Social

Nov 19

On Tuesday I had the pleasure of welcoming Alex Nicholson, social media strategist at USA TODAY, to Ogilvy Washington’s offices to speak about the intersection of mainstream and social media. According to Nielsen, Americans spend 23% of their online time using social media—that’s almost three times more time than they spend on email (8%).  Among […]

It’s important, so why don’t the networks cover it?

Oct 25

In Social Marketing, everything we do is important. We are changing the world after all, so why aren’t network producers clamoring to do stories on our programs?   Unfortunately, the networks have criteria that go beyond “important” when deciding what stories they will commit precious resources to cover. Knowing that criteria – which many of […]