I recently read Peggy’s Orenstein’s thought-provoking New York Times article, “Our Feel-Good War on Breast Cancer,” and I’m hoping every social marketer will read it too. It has sparked widespread dialogue within the social marketing community, and left me feeling unsettled and with many questions about the meaning behind my work.
The article suggests that [...]
Archive for the Media Category
Can We Be Over-Aware?
May 22
by Trish Taylor
Category: Behavior Change, Best Practices, Media, Public Health, Social Marketing
The Kickstarter Dilemma: You vs Veronica Mars
May 16
by Faren Edwards
Category: Media, Social Media
In April 2013, Kickstarter celebrated its fourth anniversary, marking four years of bringing to life the projects of ambitious filmmakers, musicians, artists, and designers. The accolades are pretty impressive—10% of the 2012 Sundance, Tribeca, and SXSW film festival acceptances were funded on Kickstarter; six films have been nominated for Academy Awards (and one won!); one [...]
Web Sites: It’s a Journey, Not a Destination
Apr 30
by Karen Melnyk-Vutrano
Category: Best Practices, Media, Social Media
I’ve spent much of my career advising on Web site design and content strategy. Essentially, I serve as the translator between the content lead at the organization and the Web site developer.
I’ve really enjoyed this role. I love finding creative solutions to help organizations get the dynamic and innovative features they are looking for within [...]
Lunching With The Ravens’ PR Maven
Apr 09
by Sarah Ellenberger
Category: Best Practices, Media, Social Marketing
Kevin Byrne is the man behind the Baltimore Ravens’ media plan. He spoke recently at The Carmine in the Chinatown neighborhood of Washington, DC. He was a personable, thoughtful individual whose passion for his job was palpable. It’s possible he was still riding the Super Bowl XLVII win high, but something tells me that, like [...]
Potential Changes to Social Media in North Korea
Mar 07
by Alexa Montefiore
Category: Behavior Change, Media, Policy, Social Media
For the first time, North Korea’s sole mobile service provider, Koryolink, allowed visiting foreigners to bring their phones into North Korea and have access to the internet on the 3G network. This same wireless internet is not yet available to North Koreans since they are governed by separate telecommunication rules. It is unfortunate that North [...]
All (credible) News is Local
Aug 24
by Mason Essif
Category: Best Practices, Media, Ogilvy Washington
Call it the Ron Burgundy effect. Pew Research Center for the People & the Press put out its most recent ratings of believability of news organizations and it’s bad. The average positive believability across 13 news organizations went from 62% in 2010 to today’s low of 56%. To give you some kind of perspective, 10 [...]
Can I Quote You on That?
Jul 27
by Mason Essif
Category: Best Practices, Media, Ogilvy Washington, Social Marketing
A recent article in the Texas Observer brought up the question that I hear a lot in my media trainings: will reporters share their story pre-publication with me? If you’re talking to the Texas Observer, the answer is an emphatic “no.” If you’re talking to The Washington Post, the answer is “maybe” – an answer [...]
The First Social Media Olympic Games … Or Not?
Jul 26
by Cara Crosby
Category: Media, Ogilvy Washington, Social Marketing, Social Media
The British media recently dubbed the upcoming 2012 London Olympic Games the “first social media Games.”
I’m not sure they checked in with the organizers of the 2010 Vancouver Olympics because they too claim the title. The Vancouver officials went one step further saying that the Vancouver Games were the first to provide a real, less-commercialized [...]
The New Face of Beauty: 90-Year-Old Fashion Icon
Mar 29
by Amanda Candy
Category: Behavior Change, Media
I don’t think there are many females out there who have not, at one point in their lives, struggled with body image issues. Of course, there are varying degrees, ranging from the more typical thoughts of “I wish my thighs were smaller,” to a desire for plastic surgery (since 1997, the number of cosmetic procedures [...]
Do the Strong4Life childhood obesity ads really stigmatize overweight kids?
Jan 11
by Trish Taylor
Category: Media, Public Health, Social Marketing
The question isn’t have you seen the latest childhood obesity ads from Strong4Life, but do you have an opinion to add to all of those floating around?
While there seems to be a general consensus in the dialogue about this controversial campaign, that these ads have missed the mark in being particularly effective from a behavior [...]
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