I recently had the privilege of attending a George Washington University Health Communication and Marketing symposia on Social Marketing and Games. It’s a topic that has seen significant growth in recent years, and being a big Scrabble nerd and Wii Just Dance buff, I had particular interest in. Whether using board games, video games, or [...]
Archive for the HCSM Category
Using Games in Social Marketing
Apr 19
by Megan Yarmuth
Category: Behavior Change, HCSM, Social Marketing
QR Code Best Practices for Gov 2.0
Apr 12
by Sarah Van Velsor
Category: Best Practices, HCSM, Social Media
This post was originally posted to Ogilvy PR’s 360 Digital Influence’s Fresh Influence blog.
In recent weeks, many of our government clients have been asking if they should incorporate QR codes into their educational materials. This is great news as QR codes can be an excellent tool for connect citizens to government services [...]
Friday Round-Up: What I’ve Been Reading
Apr 08
by Cait Douglas
Category: HCSM, Social Marketing
There’s been a lot of great (and exciting) stories related to social health circulating around the interwebs this week. Here are a few I found most interesting:
JAMA Commentary on Games for Health: This commentary, from Dr. J. Leighton Read and Dr. Stephen Shortell, encourages practitioners, health care providers, and policy makers to place more attention [...]
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