Disaster communications and policy changes means residents and their furry family members are safer, more accommodated
Recently a colleague shared an article discussing the impact that the loss of a pet can have on humans –the grief can be extreme, akin to the loss of their human family members and friends.
Ok, so maybe I tend to [...]
Archive for the Emergency + Risk Communication Category
I won’t leave home without Fido
Apr 05
by Meg Bartow
Category: Behavior Change, Emergency + Risk Communication, Public Safety, Social Marketing
Will You Be My Valentine? Only If You Wash Your Hands
Feb 16
by Shannon Walsh
Category: Behavior Change, Emergency + Risk Communication, HCSM, Public Health, Social Marketing, Social Media
Valentine’s Day is over – as shown by the discounted boxes of candy, wilting flowers, and picked-over rows of red greeting cards. What’s not quite finished is the flu season.
I recently came across a Valentine’s Day-themed e-card from the American Public Health Association. The text reads: “I wanna hold your hand. But only after you [...]
Engage! Empower! Inspire!
Mar 10
by Michaela Thayer
Category: Behavior Change, Best Practices, Emergency + Risk Communication, Ogilvy Washington, Public Health, Public Safety, Resources, Social Marketing
The 2nd World Non-Profit and Social Marketing Conference is just one month from tomorrow in Dublin, Ireland. Following the hugely successful first World Conference in Brighton, UK in 2008, the 2nd World conference will bring together those interested in applying strategic communications, marketing , and behavior change methodology to solve key social challenges.
In bringing together [...]
Fear and me
Sep 21
by Linda Weinberg
Category: Behavior Change, Emergency + Risk Communication, Public Health, Public Safety
I admit it. I am afraid. Terrified, actually. Paralyzed to the point of inaction. And now I finally understand, really understand, how fear keeps people from taking steps to improve their well being.
So what am I so afraid of? You will laugh. I am afraid of blogging. Really. A PR person with strong opinions and [...]
Psychology of the Countdown
Jun 22
by Jim Cowen
Category: Best Practices, Emergency + Risk Communication, Social Marketing
My four year old is as busy, distracted, and rambunctious as any. So I’m not totally surprised that calling her with, “Sam, time for dinner” doesn’t always spur immediate action.
But I mixed it up a bit recently. “You’ve got ten seconds to get to the table…10, 9, 8, 7…”
That actually worked. I’m not sure she [...]
Making it Personal this Hurricane Season
Jun 07
by Meg Bartow
Category: Emergency + Risk Communication, Public Safety, Social Marketing
Last Tuesday – June 1st – marked the official start of Hurricane Season. With the gulf oil spill top of mind, the National Oceanic and Atmospheric Administration (NOAA)’s 2010 Atlantic Hurricane Season “above normal season” Outlook naturally sparked conversation in the media, and among my friends and family. Here at Ogilvy, our Emergency and Risk [...]
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