If you’ve ever doubted how wired and connected we’ve become, take a look at the faces of people around you as a flight attendant announces that all portable devices must be turned off prior to takeoff. It’s a scurry to check e-mail or Facebook just one last time. And as that plane touches down, it’s [...]
Archive for the Emergency + Risk Communication Category
Social Media in Disaster Preparedness and Response
Jul 05
by Jim Cowen
Category: Best Practices, Emergency + Risk Communication, Ogilvy Washington, Public Safety
With Summer Comes Hurricane Season
Jun 01
by Kitty Harding
Category: Emergency + Risk Communication, Public Safety, Social Marketing
Today marks the first day of the Atlantic hurricane season, which lasts through November. Today the media is abuzz with the question “are you prepared?” with various experts explaining the steps individuals should take to prepare for hurricane season:
Build and emergency kit: In addition to your flashlights, batteries, and canned food, do you have a [...]
I won’t leave home without Fido
Apr 05
by Meg Bartow
Category: Behavior Change, Emergency + Risk Communication, Public Safety, Social Marketing
Disaster communications and policy changes means residents and their furry family members are safer, more accommodated
Recently a colleague shared an article discussing the impact that the loss of a pet can have on humans –the grief can be extreme, akin to the loss of their human family members and friends.
Ok, so maybe I tend to [...]
Will You Be My Valentine? Only If You Wash Your Hands
Feb 16
by Shannon Walsh
Category: Behavior Change, Emergency + Risk Communication, HCSM, Public Health, Social Marketing, Social Media
Valentine’s Day is over – as shown by the discounted boxes of candy, wilting flowers, and picked-over rows of red greeting cards. What’s not quite finished is the flu season.
I recently came across a Valentine’s Day-themed e-card from the American Public Health Association. The text reads: “I wanna hold your hand. But only after you [...]
Fear and me
Sep 21
by Linda Weinberg
Category: Behavior Change, Emergency + Risk Communication, Public Health, Public Safety
I admit it. I am afraid. Terrified, actually. Paralyzed to the point of inaction. And now I finally understand, really understand, how fear keeps people from taking steps to improve their well being.
So what am I so afraid of? You will laugh. I am afraid of blogging. Really. A PR person with strong opinions and [...]
Psychology of the Countdown
Jun 22
by Jim Cowen
Category: Best Practices, Emergency + Risk Communication, Social Marketing
My four year old is as busy, distracted, and rambunctious as any. So I’m not totally surprised that calling her with, “Sam, time for dinner” doesn’t always spur immediate action.
But I mixed it up a bit recently. “You’ve got ten seconds to get to the table…10, 9, 8, 7…”
That actually worked. I’m not sure she [...]
Making it Personal this Hurricane Season
Jun 07
by Meg Bartow
Category: Emergency + Risk Communication, Public Safety, Social Marketing
Last Tuesday – June 1st – marked the official start of Hurricane Season. With the gulf oil spill top of mind, the National Oceanic and Atmospheric Administration (NOAA)’s 2010 Atlantic Hurricane Season “above normal season” Outlook naturally sparked conversation in the media, and among my friends and family. Here at Ogilvy, our Emergency and Risk [...]
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