One of the debates this week during the World Social Marketing Conference in Toronto, Canada that stood out the most to me was the conversation around the need for the private sector to play a role in social change and the challenge presented to scientists, advocates, and the business community to work together to successfully [...]
Archive for the Corporate Social Responsibility Category
On Thursday, October 11, Ogilvy Washington held the second session of this year’s OgilvyConnect, a four session communications training program for nonprofits that serve the National Capital Region. Building from the previous session, the group learned how to develop a communications plan using Ogilvy’s Blueprint Strategy framework based on their organization’s communications goals and objectives. Presentations [...]
On Thursday, September 13, Ogilvy Washington will launch its second year of OgilvyConnect, a four session communications training program for nonprofits that serve the National Capital Region. We are delighted to announce and welcome the following organizations as participants:
ACT for Alexandria, a community foundation that seeks to raise the level and effectiveness of community engagement [...]
The Business of Behavior
Companies increasingly recognize that if societies falter, their business can’t succeed. Accordingly, many enterprises acknowledge that it is a business imperative to get people to change individual behaviors around such issues as driving safely, eating healthier, taking medications regularly, staying out of debt and others.
Through corporate responsibility commitments, sustainability initiatives, philanthropic contributions, [...]
Tags: Behavior Change, cause engagement, Cause Marketing, Childhood Obesity, corporate social marketing, Corporate Social Responsibility, health behaviors, Nutrition, obesity, Ogilvy Exchange, OgilvyEngage, Public Health, Public Safety, social challenges, social change, Social Marketing, thought leadership
Join Ogilvy and the Washington Business Journal for “Socially Responsible Behavior Change as a Business Imperative” on April 19
Please join us for an Ogilvy Exchange on Thursday, April 19, 8-9:30 a.m. at our Washington, D.C., office.
How do the components of our personal behavior, such as our attitudes, our motivations, or our abilities drive the purchase of Better-For-You-foods, prompt reduced use of energy, promote adherence to medication regimes and adoption of healthier lifestyles, and [...]
“Public health is everyone’s responsibility and there is a role for all of us, working in partnership, to tackle these challenges.”
Andrew Lansley CBE MP, Secretary of State for Health, March 2011
Last week, I had the pleasure of participating in the National Social Marketing Centre’s Behavior Change and Corporate Responsibility Conference in London. While there, [...]
“We have to start thinking about and working with the private sector.” That’s the counsel from John Bromely, director of the National Social Marketing Centre (NSMC) to participants at NSMC’s Behavior Change and Corporate Responsibility conference in London this week.
Some 70 plus participants from the public and private sectors are considering the benefits, values, and indeed at [...]
New research published in this month’s Journal of Personalty and Social Psychology has revealed that the Millennial generation, contrary to wide-spread belief, is less civic-minded, especially as it relates to environmental issues than previous generations. One of the study’s author’s notes that there is a perception that young people are being reached sufficiently to act [...]
When designing interventions for behavior change, the first things that usually come to mind are how to remove the barriers to action, how to increase self-efficacy, or even if the external conditions are favorable for the adoption of the desired behavior. Not often do we consider that involvement in causes can actually trigger individual behavior [...]