Mar 08
by Cait Douglas
Category: Best Practices, Resources
Headed to South by SouthWest this week? Check out Medical Monday over on Ogilvy’s Fresh Influence blog for a preview of the health track at South by SouthWest this week. These are a few of my favorites:
Health: Is There Really an App for That?
Apps for Healthy Kids: Government Challenges FTW
Mobile Health in Africa: What Can [...]
Feb 09
by Mason Essif
Category: Best Practices, Media, Public Health
February is a sweeps month – that’s the time that Nielsen passes out ratings diaries and asks “Nielsen Families” to record what they watch on TV. They do it four months a year (May, July and November are the other months) and despite new, high tech ways of counting eyeballs in front of the screen [...]
Dec 20
by Cait Douglas
Category: Behavior Change, Best Practices, Social Marketing
Well, the new year is almost upon us, and what better way to start than filling up your calendar with conferences and events on social marketing and related topics? Alexandra Bornkessel has a great list over at SocialButterfly that I found through Twitter today. A few events that piqued my interest:
March
Innogive: Mobile Giving Applied
March 16, [...]
Dec 01
by Maria James
Category: Best Practices, Research + Insights
As a former print journalist, I remember two of my biggest pet peeves were receiving information from public relations professionals that was not appropriate for our audience and submitted way past our publication deadline. These annoyances soon became the driving force behind my transition from journalism into public relations. Now that I’m working on the [...]
Nov 09
by Nadia Dawson
Category: Best Practices, Resources, Social Media
As the Federal Government increases its use of challenges and contests to engage citizens in problem solving, Federal employees and contractors are seeking guidance on best practices. A briefing I attended yesterday, hosted by the Ad Council, the U.S. General Services Administration (GSA), and Google, brought together a stellar panel to discuss the topic. The [...]
Oct 18
by Cait Douglas
Category: Best Practices, Resources, Social Marketing
In case you haven’t seen it, last week, CDC launched “The Health Communicator’s Social Media Toolkit” on their Gateway to Health Communication & Social Marketing Practice page. This resource is provides a great introduction to social media with tips on how to incorporate social media into programs.
I really liked the addition of CDC’s Top Lessons [...]
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