When designing interventions for behavior change, the first things that usually come to mind are how to remove the barriers to action, how to increase self-efficacy, or even if the external conditions are favorable for the adoption of the desired behavior. Not often do we consider that involvement in causes can actually trigger individual behavior [...]
Archive for the Best Practices Category
The Intersection of Cause Involvement and Behavior Change
Jul 16
by Jennifer Wayman
Category: Behavior Change, Best Practices, Corporate Social Responsibility, Ogilvy Washington, Social Marketing
Big Words / Little Understanding – Scientists need to learn the art of public speaking
Jul 01
by Mason Essif
Category: Best Practices, Media, Ogilvy Washington, Public Health
I love words and growing up I loved learning and using new words – strange and different words that most people didn’t know and certainly didn’t use. It helped that I had four older brothers all attending college while I was still in grammar and middle school. Using big words – 50 cent words as [...]
Still proving the value of CSR?
May 26
by Sarah Temple
Category: Best Practices, Corporate Social Responsibility
A new study released by Tuck Business School at Dartmouth looks at whether CSR provides financial benefit to companies, specifically within the grocery retail industry, by looking at four dimensions of CSR and how they impact positive perceptions and whether consumers modified their purchase behavior based on these perceptions.
The study’s hypothesis was based on a [...]
A Recap of the 2nd World Non-Profit and Social Marketing Conference
Apr 20
by Cara Perellis
Category: Behavior Change, Best Practices, Social Marketing
The 2nd World Non-Profit and Social Marketing Conference last week in Dublin proved to be a spectacular event, bringing together over 600 attendees from 40 countries, featuring 200 presentations and 32 exhibitors, and as of today, 95% of the delegates who completed the conference evaluation say they will attend the next conference, which is scheduled [...]
The 4Ps of Social Marketing: Are They Still Relevant?
Apr 12
by Natalie Adler
Category: Best Practices, Social Marketing
The Marketing Mix, also known as the 4Ps of Social Marketing, is the combination of Product, Price, Place, and Promotion. Yesterday, we heard a very dynamic debate at WSMC on whether the 4Ps are still an important intervention tool for Social Marketing practitioners.
Sue Nelson, Social Marketing Director, Kindred (UK), and Clive [...]
QR Code Best Practices for Gov 2.0
Apr 12
by Sarah Van Velsor
Category: Best Practices, HCSM, Social Media
This post was originally posted to Ogilvy PR’s 360 Digital Influence’s Fresh Influence blog.
In recent weeks, many of our government clients have been asking if they should incorporate QR codes into their educational materials. This is great news as QR codes can be an excellent tool for connect citizens to government services [...]
Follow the @wsmconference action on Twitter!
Apr 09
by Jennifer Chu
Category: Behavior Change, Best Practices, Social Marketing, Social Media
Plug adapter–check! Snacks for the transAtlantic flight–check! Program for the World Social Marketing Conference downloaded to my laptop–check!
In just a few hours I’ll be joining my colleagues in Dublin for the 2nd World Social Marketing Conference. My colleagues have been posting about the great sessions we want to attend and the presentations that Ogilvy [...]
Ready to Share and Learn @wsmconference
Apr 06
by Meg Bartow
Category: Behavior Change, Best Practices, Ogilvy Washington, Social Marketing
Well, our bags are getting packed and we’re almost ready to go. Ogilvy’s social marketing practice is buzzing with preparations for the 2nd World Non-Profit and Social Marketing Conference set to begin in Dublin this weekend.
It’s not rare to find our folks within the Social Marketing team discussing our latest ideas for engaging parents around [...]
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