*The views expressed on this blog are my own and do not necessarily reflect the views of my employer.*
World Health Organization (WHO) definition of health literacy: The cognitive and social skills which determine the motivation and ability of individuals to gain access to understand and use information in ways which promote and maintain good [...]
Archive for the Best Practices Category
“China’s Evolving Social Health Initiative: A Metaphor for New China?”
May 01
by Sarah Ellenberger
Category: Behavior Change, Best Practices, Policy, Public Health, Social Marketing
Donate Life Month-How Behavioral Economics Could Increase Organ Donation
Apr 19
by Seleana Bines
Category: Behavioral Economics, Best Practices
In 2004 my father was diagnosed with acute renal failure caused by hypertension. He was advised to start dialysis and the kidney transplantation process by getting on the National Transplant Wait List. His transplant coordinator said it could be several years before he received a kidney. At that point, I made a personal decision to [...]
The Role of Promotores in Community Health
Apr 17
by Cristina Cruz
Category: Behavior Change, Best Practices
Over the last decades, there has been an increasing interest in the development of “promotores,” or community health worker (CHW), programs to improve public health in underserved communities. But, what exactly are promotores and what is their role in these communities?
Promotoras/es are leaders, predominantly in Hispanic communities, that provide relevant health information and promote healthy [...]
Utilizing Digital Channels to Reach Those “‘80s Babies”
Feb 07
by Farha Marfani
Category: Best Practices, HCSM, Social Marketing, Social Media
This blog post was co-written by Debra Noll, Account Director, Ogilvy Social Marketing.
Generation Y, also known as the Millennial Generation (or Millennials), Generation Next, “eighties babies,” describes the demographic cohort following Generation X, generation born after the Western post-World War II baby boom ended. Millennials generally describes those born in the 1980s and early 1990s. [...]
“Wake-Up Call” Campaigns – Do They Work?
Jan 12
by Carrie Dooher
Category: Behavior Change, Best Practices, Social Marketing
In recent weeks, there have been a number of hard-hitting anti-obesity campaigns making headlines. As Trish Taylor described earlier this week, Georgia’s “Strong4Life” anti-childhood obesity campaign, introduced by the Children’s Healthcare of Atlanta, uses short ads, billboards, and TV spots depicting an obese child and statements including “fat kids become fat adults,” and “it’s hard to be [...]
To Blog or to Tweet, that is the question…
Jan 06
by Mason Essif
Category: Best Practices, Media, Ogilvy Washington, Social Marketing, Social Media
My apologies to Shakespeare, but the recent The Year in News 2011 put out by The Pew Research Center for Excellence in Journalism (PEJ) is helping me answer that question. PEJ has been putting out their analysis for five years and it is an excellent tool to help us media relations professions better understand what’s [...]
Crowdsourcing for Government: Turning Crowds into Communities
Jul 28
by Mac Cullen
Category: Best Practices
Over the past week, I helped world renowned scientists from Carnegie Mellon University discover new ways to fold RNA molecules, adding to their understanding of RNA’s biological activity and contributing to the storehouse of knowledge that may eventually shed light on the origins of life. What did you do?
I did this playing an online video [...]
The Intersection of Cause Involvement and Behavior Change
Jul 16
by Jennifer Wayman
Category: Behavior Change, Best Practices, Corporate Social Responsibility, Ogilvy Washington, Social Marketing
When designing interventions for behavior change, the first things that usually come to mind are how to remove the barriers to action, how to increase self-efficacy, or even if the external conditions are favorable for the adoption of the desired behavior. Not often do we consider that involvement in causes can actually trigger individual behavior [...]
Big Words / Little Understanding – Scientists need to learn the art of public speaking
Jul 01
by Mason Essif
Category: Best Practices, Media, Ogilvy Washington, Public Health
I love words and growing up I loved learning and using new words – strange and different words that most people didn’t know and certainly didn’t use. It helped that I had four older brothers all attending college while I was still in grammar and middle school. Using big words – 50 cent words as [...]
Ogilvy Washington Takes on CSR Initiative Offering Training to Local Nonprofits
Jun 30
by Michaela Thayer
Category: Best Practices, Ogilvy Washington
Today, Ogilvy Washington will launch OgilvyConnect, a program to provide communications training to community-based nonprofits serving the National Capital region. Led by rising leaders at Ogilvy Washington, the program’s curriculum will offer communications knowledge, tools, and resources to help these organizations better fulfill their missions.
Inspired to give back to the DC community, Ogilvy Washington believes [...]
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