The Business of Behavior
Companies increasingly recognize that if societies falter, their business can’t succeed. Accordingly, many enterprises acknowledge that it is a business imperative to get people to change individual behaviors around such issues as driving safely, eating healthier, taking medications regularly, staying out of debt and others.
Through corporate responsibility commitments, sustainability initiatives, philanthropic contributions, [...]
Archive for the Behavioral Economics Category
Introducing OgilvyEngage
May 16
by Jennifer Wayman
Category: Behavior Change, Behavioral Economics, Corporate Social Responsibility, Ogilvy Washington, Public Health, Public Safety, Social Marketing
Donate Life Month-How Behavioral Economics Could Increase Organ Donation
Apr 19
by Seleana Bines
Category: Behavioral Economics, Best Practices
In 2004 my father was diagnosed with acute renal failure caused by hypertension. He was advised to start dialysis and the kidney transplantation process by getting on the National Transplant Wait List. His transplant coordinator said it could be several years before he received a kidney. At that point, I made a personal decision to [...]
Join Ogilvy and the Washington Business Journal for “Socially Responsible Behavior Change as a Business Imperative” on April 19
Apr 12
by Michaela Thayer
Category: Behavior Change, Behavioral Economics, Corporate Social Responsibility, Ogilvy Washington, Social Marketing
Please join us for an Ogilvy Exchange on Thursday, April 19, 8-9:30 a.m. at our Washington, D.C., office.
How do the components of our personal behavior, such as our attitudes, our motivations, or our abilities drive the purchase of Better-For-You-foods, prompt reduced use of energy, promote adherence to medication regimes and adoption of healthier lifestyles, and [...]
Reseach on consumer response to big brands highlights value of stong narratives.
Oct 04
by Sarah Temple
Category: Behavior Change, Behavioral Economics, Research + Insights
Martin Lindstrom’s piece in Saturday’s New York Times highlighted his research on whether consumers were “in love with” or “addicted” to their iPhones, given demonstrations of longing, sensory reaction and separation anxiety. His past research has used functional magnetic resonance imaging (fMRIs) to compare human responses to imagery from the world’s great religions and its [...]
What Drives Human Behavior…And How Can We Harness That?
Jun 30
by Janny Frimpong
Category: Behavior Change, Behavioral Economics
The 100 plus attendees engaged in spirited discussion with Piyush Tantia, one of the foremost experts in behavioral economics, attests to the overwhelming success of Ogilvy Washington’s What Drives Human Behavior Exchange. Mr. Tantia translated academic, often cerebral theories on behavioral economics into a set of application-driven insights easily grasped by the PR, government, and [...]
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