It’s a new year, a time when people decide to leave behind unhealthy habits and to make positive changes in their lives. For people in England who want to quit smoking, there’s help. Smokers on the National Health Service (NHS), England’s publicly funded healthcare system, can pick up a free Quit Kit at pharmacies across [...]
Archive for the Behavior Change Category
On Tuesday, the Centers for Disease Control and Prevention (CDC) announced the results of a 2008 survey which found that that seat belt use has reached 85% among U.S. adults. Only 11% wore them in 1982, which was prior to the first state law requiring seat belt use.
Additional research released by CDC showed that non-fatal [...]
Well, the new year is almost upon us, and what better way to start than filling up your calendar with conferences and events on social marketing and related topics? Alexandra Bornkessel has a great list over at SocialButterfly that I found through Twitter today. A few events that piqued my interest:
Innogive: Mobile Giving Applied
March 16, [...]
Every few decades, a new communications channel emerges and presents a novel way for us to reach and engage potential partners, and create meaningful change in the lives of our target audiences.
On November 16, Ogilvy Washington co-hosted a Social Marketing exCHANGE in conjunction with the Center for Social Impact Communication (CSIC) at Georgetown University, on [...]
Did you watch NBC’s “TODAY” this morning? Like every other morning, I did! And after much anticipation, I was so pleased to see their new green-themed “The More You Know” PSAs, which encourage viewers to adopt sustainable habits.
The PSAs are ingredients of NBC Universal’s annual Green Week, November 14-21, and part of NBC’s ongoing environmental [...]
I recently had the pleasure of spending nearly a week at the Walt Disney World resort in Florida with my family. With the major decisions of each day being which theme park to visit, which attraction to head for first, and how to strategically select THE ride to use our precious “Fast Pass” chits on, [...]
Yesterday, I had the opportunity to participate part-one of a two-part training focusing on identifying and leveraging the ways people think and behave, all according to scientific studies of the brain. The training made me think a lot about how we are reach our audiences. We often segment our audiences based on sex, age, socio-economic [...]
In social marketing theory, the Ecological Model of Health Behavior is a framework that describes how individual beliefs and behaviors occur within a societal context. Therefore health promotion can often times be effective through changing the social environment that individuals or masses live within. With this, there is still much to be said about individual [...]
We see it everywhere. Yoplait’s commitment to breast cancer research. Dasani’s dedication to water conservation. Dove’s devotion to positive self-image. Every week, I feel like I hear about a new cause initiative. Brands have increasingly recognized the importance of giving back to their communities, and this has, without a doubt, contributed to a crowded environment of [...]
This week, Advertising Age released a fascinating article on current product offerings for the growing number of American consumers who are overweight or obese. In this eye-opening review of the state of commercial marketing, author Matt Carmichael contends that overweight Americans are “the one growing demographic marketers seem intent on largely ignoring.”
How quickly is this demographic growing?
In 1996, no state [...]