It’s a new year, a time when people decide to leave behind unhealthy habits and to make positive changes in their lives. For people in England who want to quit smoking, there’s help. Smokers on the National Health Service (NHS), England’s publicly funded healthcare system, can pick up a free Quit Kit at pharmacies across [...]
Archive for the Behavior Change Category
Smokers in England Encouraged to Quit for the New Year
Jan 10
by Nadia Dawson
Category: Behavior Change, Public Health, Social Marketing
Did You Learn A Lot From a Dummy?
Jan 07
by Lauren Belisle
Category: Behavior Change, Public Health, Social Marketing
On Tuesday, the Centers for Disease Control and Prevention (CDC) announced the results of a 2008 survey which found that that seat belt use has reached 85% among U.S. adults. Only 11% wore them in 1982, which was prior to the first state law requiring seat belt use.
Additional research released by CDC showed that non-fatal [...]
2011 Social Marketing Events
Dec 20
by Cait Douglas
Category: Behavior Change, Best Practices, Social Marketing
Well, the new year is almost upon us, and what better way to start than filling up your calendar with conferences and events on social marketing and related topics? Alexandra Bornkessel has a great list over at SocialButterfly that I found through Twitter today. A few events that piqued my interest:
March
Innogive: Mobile Giving Applied
March 16, [...]
exCHANGE Review: When It Comes to Social Media, Is Everyone a Potential Partner?
Nov 19
by Alex Hughes
Category: Behavior Change, Public Health, Social Marketing, Social Media
Every few decades, a new communications channel emerges and presents a novel way for us to reach and engage potential partners, and create meaningful change in the lives of our target audiences.
On November 16, Ogilvy Washington co-hosted a Social Marketing exCHANGE in conjunction with the Center for Social Impact Communication (CSIC) at Georgetown University, on [...]
Disney is Becoming Quite a Nudge… And Why I Love It
Nov 11
by Jennifer Wayman
Category: Behavior Change, Policy, Public Health, Social Marketing
I recently had the pleasure of spending nearly a week at the Walt Disney World resort in Florida with my family. With the major decisions of each day being which theme park to visit, which attraction to head for first, and how to strategically select THE ride to use our precious “Fast Pass” chits on, [...]
Tackling the Obesity Epidemic: Can Social Marketers Make Wellness “Contagious?”
Sep 23
by Alex Hughes
Category: Behavior Change, Public Health, Social Marketing
This week, Advertising Age released a fascinating article on current product offerings for the growing number of American consumers who are overweight or obese. In this eye-opening review of the state of commercial marketing, author Matt Carmichael contends that overweight Americans are “the one growing demographic marketers seem intent on largely ignoring.”
How quickly is this demographic growing?
In 1996, no state [...]
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