How has the digital revolution changed the way Americans get involved with causes and social issues?
Lately, we have seen a lot of discussion on the impact of digital media on cause involvement. “Twitter revolution” and “slactivism” are terms that are now part of the social causes lexicon.
As in all good debates, different points of view [...]
Archive for the Behavior Change Category
The Dynamics of Cause Engagement
Apr 19
by Jennifer Wayman
Category: Behavior Change, Ogilvy Washington, Resources, Social Marketing, Social Media
Miles Young on Marketing in the Modern Age
Apr 18
by Cait Douglas
Category: Behavior Change, Social Marketing
Following his speech at the World Social Marketing Conference, Ogilvy & Mather CEO adapted his speech for the Huffington Post. The beginning of the article is copied below; read the full article here.
Company or cause, marketing plays a vital role.
For companies, the marketing discipline helps sell products with the ultimate goal of boosting [...]
Do We Need to Redefine Social Marketing?
Apr 18
by Trish Taylor
Category: Behavior Change, Social Marketing
Flying back from the World Social Marketing Conference in Dublin last week, I had an eight hour delay in Newark that gave me A LOT of time to think through everything I was exposed to at the conference. Between the keynotes, the seminars, the plenary sessions, and the debates, the amount of information shared was [...]
Follow the @wsmconference action on Twitter!
Apr 09
by Jennifer Chu
Category: Behavior Change, Best Practices, Social Marketing, Social Media
Plug adapter–check! Snacks for the transAtlantic flight–check! Program for the World Social Marketing Conference downloaded to my laptop–check!
In just a few hours I’ll be joining my colleagues in Dublin for the 2nd World Social Marketing Conference. My colleagues have been posting about the great sessions we want to attend and the presentations that Ogilvy [...]
Fear and Consequences: The Changing Face of Efforts to Make Teens Safer on the Road
Apr 08
by Chris Beakey
Category: Behavior Change, Social Marketing
Is it possible to scare teenagers into becoming safer drivers? Plenty of well-meaning people thought so back in the 1950s, when high school drivers education programs began featuring films that showed the aftermath of violent car crashes, including shots of the victims. Characterized by noirish soundtracks and hardboiled narration, the films were created to present [...]
Ready to Share and Learn @wsmconference
Apr 06
by Meg Bartow
Category: Behavior Change, Best Practices, Ogilvy Washington, Social Marketing
Well, our bags are getting packed and we’re almost ready to go. Ogilvy’s social marketing practice is buzzing with preparations for the 2nd World Non-Profit and Social Marketing Conference set to begin in Dublin this weekend.
It’s not rare to find our folks within the Social Marketing team discussing our latest ideas for engaging parents around [...]
What is the Value of Social Marketing? This New Tool Can Tell you
Mar 30
by Cara Perellis
Category: Behavior Change, Resources, Social Marketing
In partnership with the Department of Health in the U.K., The National Social Marketing Centre (NSMC) is developing a tool which will calculate the cost-effectiveness of social marketing and behavior change interventions to improve health. This should be considered when planning, developing, and evaluating any new project. Up until now, according to the NSMC, there [...]
Help Celebrate Social Marketing’s Anniversary – What Are Your Favorite Social Marketing Campaigns?
Jan 25
by Cara Perellis
Category: Behavior Change, Public Health, Social Marketing
Yesterday I shared my excitement for celebrating social marketing’s upcoming anniversary by presenting #3 on my personal list of top three favorite social marketing campaigns. Today, I want to share with you my top two. Do these campaigns hold a spot in your top three?
#2. Don’t Drink Yourself Fat, 2009-Present, New York Department of [...]
Fear Tactics – Appeal to Reason or Fear?
Jan 12
by Mason Essif
Category: Behavior Change, Media, Ogilvy Washington, Public Health, Social Marketing
When you want to convince someone to change a behavior, do you appeal to their sense of reason or to their fear? A recent Public Service Announcement by the New York City Health and Mental Hygiene Department says it’s time to scare young African American and Hispanic men about HIV/AIDS. Titled [...]
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