When was the last time you openly questioned your doctor’s advice?
Think about it. When was the last time your doctor prescribed a treatment, and you said, “Well, I don’t think that’s best for me. Let’s talk about what other options are available”? If you’ve never said those words, you’re not alone.
As a society, we put [...]
Archive for the Behavior Change Category
It Takes Two to Treat
Jun 22
by Laura Frank
Category: Behavior Change, Public Health, Social Marketing
Is Your Life Glass Half-Empty or Half-Full?
May 24
by Danae Goldberg
Category: Behavior Change, Research + Insights, Social Marketing
In both our personal and professional lives, we all encounter situations where the perception of our life glass is either half-full or half-empty. Our response to that age-old question helps to define us as individuals, as well as inform our personal outlook on life. I have been an optimist my entire life, for better (always [...]
“Gamifying” Weight Loss and Behavior Change
May 21
by Lauren Belisle
Category: Behavior Change, Social Marketing
We all know that weight loss is a simple equation – more calories expended than consumed. Eat healthy and increase physical activity. But if it was that easy to change behavior, break habits, and stave off cravings, then we would not be facing the problem of obesity among over one third of [...]
Introducing OgilvyEngage
May 16
by Jennifer Wayman
Category: Behavior Change, Behavioral Economics, Corporate Social Responsibility, Ogilvy Washington, Public Health, Public Safety, Social Marketing
The Business of Behavior
Companies increasingly recognize that if societies falter, their business can’t succeed. Accordingly, many enterprises acknowledge that it is a business imperative to get people to change individual behaviors around such issues as driving safely, eating healthier, taking medications regularly, staying out of debt and others.
Through corporate responsibility commitments, sustainability initiatives, philanthropic contributions, [...]
Want to be smarter? Try dressing like a doctor.
May 10
by Karen Goldstein
Category: Behavior Change, Public Health, Research + Insights, Social Marketing
As a preteen in the 80s, my demands for Guess jeans and Z Cavaricci shorts were met repeatedly with the same wise—but at the time, annoying—words from my mom: “It’s not what you wear. It’s what’s on the inside that counts.”
Even though she was doing it more in the “we’re not buying you those ridiculously [...]
Pass First–On and Off the Court
May 08
by Faren Edwards
Category: Behavior Change, Social Marketing, Social Media
North Carolina Tar Heels are super passionate about their college basketball team. (Case and point: the season is over and I’m still talking about it.) So when North Carolina point guard Kendall Marshall–the nation’s leading assist man–announced he had a fractured wrist shortly after his team’s advancement to the Sweet 16, many ardent fans–myself included–felt [...]
“China’s Evolving Social Health Initiative: A Metaphor for New China?”
May 01
by Sarah Ellenberger
Category: Behavior Change, Best Practices, Policy, Public Health, Social Marketing
*The views expressed on this blog are my own and do not necessarily reflect the views of my employer.*
World Health Organization (WHO) definition of health literacy: The cognitive and social skills which determine the motivation and ability of individuals to gain access to understand and use information in ways which promote and maintain good [...]
The Fight Against Polio: Health Communication Lessons from India’s Success
Apr 24
by Farha Marfani
Category: Behavior Change, Public Health, Social Marketing
“Polio can be stopped when countries combine the right elements: political will, quality immunization campaigns and an entire nation’s determination. We must build on this historic moment and ensure that India’s polio program continues to move full-steam ahead until eradication is achieved.” – Bill Gates
Image credit: Gates Foundation, Flickr
Earlier this year, the global health community [...]
Event Wrap-up: Socially Responsible Behavior Change as a Business Imperative
Apr 20
by Tom Beall
Category: Behavior Change, Corporate Social Responsibility
Ogilvy Public Relations has been a leader in social marketing for nearly three decades. We’ve helped government agencies and Fortune 500 companies change minds, shift attitudes, redefine norms, and support sustained individual and community behavior change.
Today, we were joined by three experts in corporate social marketing to discuss how companies across a wide range of [...]
The Role of Promotores in Community Health
Apr 17
by Cristina Cruz
Category: Behavior Change, Best Practices
Over the last decades, there has been an increasing interest in the development of “promotores,” or community health worker (CHW), programs to improve public health in underserved communities. But, what exactly are promotores and what is their role in these communities?
Promotoras/es are leaders, predominantly in Hispanic communities, that provide relevant health information and promote healthy [...]
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