Think back on your teen years. Did you ever do something then that you would think twice about now? Skip curfew? Or maybe something more serious, like getting in the car with a drunk driver? Chances are the answer is yes.
Adolescence is a time for risk taking. For better or worse it’s how teens learn and also how they [...]
Archive for the Behavior Change Category
Risky Business
Oct 18
by Lauren Grella
Category: Behavior Change, Social Marketing
YouTube Counter-Campaign Videos Seek to Change Behavior
Oct 15
.jpg)
by Dana Allen-Greil
Category: Behavior Change, Social Marketing, Social Media
One need only point to the wildfire spread of “Kony 2012” to illustrate the power of a compelling video to disseminate a message quickly and widely. In the last week, three different YouTube videos aimed at behavior change have appeared in my social media stream and piqued my interest.
Here’s what the videos have in [...]
The Power of Your “Neighborhood”
Sep 27
by Alexandra Vaughn
Category: Behavior Change, Social Marketing
What does your neighborhood mean to you? You probably devoted a great deal of time to picking it out. It’s the home to your home, where you retreat to be around those you love; it’s where you relax but also where you make important plans that affect your life.
Though we may not realize it, our [...]
The Power of Positive Messages
Sep 26
by Trish Taylor
Category: Behavior Change, Best Practices, Public Health, Social Marketing
What motivates you to exercise or eat healthy? Are you the kind of person who needs a drill sergeant barking orders and insults to motivate you to move? Does encouragement and reassurance motivate you to say no to that piece of chocolate cake? While everyone is admittedly different and has their own style when trying [...]
Questioning the Value of a College Education
Sep 13
by Asia Romero
Category: Behavior Change
In this week’s Newsweek cover story, “The College Bubble,” the author introduces an interesting question, “is college a lousy investment?”
Immediately this headline caught my attention. In today’s society, how can anyone question the value of education? Just last week at the Democratic National Convention, President Obama asserted that, “Education was the gateway to opportunity for [...]
Can Counting Bikes Change Behavior?
Aug 23
by Megan Yarmuth
Category: Behavior Change, Social Marketing
I recently read an article about a bike counter that was installed on a bridge in Portland, OR. The idea is that it counts how many cyclists cross the bridge and then keeps a visible tally for all who pass by, on bikes or otherwise. From midnight to 3pm, Portland’s Hawthorne Bridge had a cyclist [...]
Back to School Season Brings Challenges Yet Hope
Aug 14
by Kendra Gaskins
Category: Behavior Change, Best Practices, Policy
As the beaches empty, the traffic congestion returns to normal, and shopping discounts for clothes and school supplies all signal the end to summer and the start of a new school year, one may wonder what the new school term will bring for many students across the country besides new friends and homeroom classes. With [...]
Leveling the Playing Field?
Jul 31
by Lauren Littleton
Category: Behavior Change, Social Marketing
As millions of us tuned into the Olympic’s Opening Ceremony we saw for the first time, the United States sending more women than men. During the games, 269 women will wear the red, white, and blue; while only 261 men are part of the U.S. delegation. Athletes like Shawn Johnson, Kerri Walsh Jennings, and Gabby [...]
Recipe for Change: Wrap Up of the Society for Nutrition Education and Behavior’s (SNEB) Annual Conference
Jul 17
by Mara Leff
Category: Behavior Change, Public Health
The Society for Nutrition Education and Behavior (SNEB) recently held its 2012 Annual Conference in Washington, DC, July 14-16.
SNEB is a community of professionals involved in nutrition education and health promotion from across the world. Members join from academia, government agencies, cooperative extension, communications and public relations firms, the food industry, voluntary and service organizations, [...]
Recent Comments