Vice President/Digital Strategist
Sarah brings five years of experience leveraging the power of the social web for national non-profit organizations, government agencies, and corporations. At Ogilvy PR, she currently works with clients such as the Lance Armstrong Foundation, NHLBI, Lipton, Quaker and Ford to produce interactive social media campaigns as a part of the Digital Influence Team.
Prior to joining Ogilvy PR, Sarah worked for the American Red Cross where she implemented communications campaigns for the Fundraising department. She provided PR support for the “Be Red Cross Ready” line of preparedness products, led disaster fundraising communications, and provided strategic communication guidance to the online fundraising program. In her role, she was involved in online communications and social media engagement – working with the Facebook Causes application to implement a charity gift program benefiting the Red Cross and several other top non-profit organizations.
Sarah began her career at the Hodges Partnership, a public relations agency in Richmond, VA. Her clients included the Virginia Department of Taxation’s Tax Amnesty Program, Comfort Zone Camp, a camp for children that were grieving the loss of a parent, and REACH, a non-profit that assists the uninsured in Richmond. She assisted with major media relations campaigns and event management.
Sarah holds a bachelor’s degree in English from the University of Virginia. Currently, she resides in Arlington, VA and enjoys reading, knitting and volunteering in her free time. She is on the board for the American Cancer Society’s Relay for Life event in Arlington and is a member of the Red Cross Disaster Public Affairs Team. You can reach her on Twitter, @sarahmarchetti.