Jennifer Chu

Photo of Jennifer Chu

Account Director
Washington DC
Posts: 5

Jennifer brings twelve years of experience in public relations and public health to a broad range of assignments at Ogilvy, including a number of projects for the Centers for Disease Control and Prevention (CDC) and the National Institutes of Health (NIH) geared towards diverse target audiences, including older adults, mid-life and older women, health care providers, and multicultural audiences. Jennifer has worked on a variety of topic areas while at Ogilvy, including breast cancer, injury prevention, genomics, and healthcare-associated infections.

Jennifer has her masters in Public Health from the George Washington University and a bachelor’s degree in English and Psychology from the University of Pennsylvania.

This Cute Puppy is Making You a Better Worker

Oct 02

Every week when I hear about a new health study, I am almost instantly dismayed and depressed. The batteries in my kids’ toys might kill them; sitting at my desk all day might kill me; and peanut butter could make me sick.

But today, some good news! Researchers in Japan have found that looking at cute animal pictures may enhance worker productivity. Yep, you now have a legitimate reason to stare at the San Diego Zoo’s adorable panda cam.

In the experiment, researchers asked participants to perform a task that required some degree of concentration—ranging from a timed visual search task to a physical dexterity game. Researchers then showed participants one of three groups of images—pictures of baby animals, pictures of adults animals, and pictures of “pleasant” food. After viewing the images, the participants performed the same task again. Those who had viewed baby animal pictures showed the most marked improvement not just in accuracy, but in speed too.

The authors concluded that cute images can “induce careful behavioral tendencies” in situations that require mental concentration. Perhaps the next teen safe driving campaign could feature this guy?

Follow the @wsmconference action on Twitter!

Apr 09

Plug adapter–check! Snacks for the transAtlantic flight–check! Program for the World Social Marketing Conference downloaded to my laptop–check!

In just a few hours I’ll be joining my colleagues in Dublin for the 2nd World Social Marketing Conference. My colleagues have been posting about the great sessions we want to attend and the presentations that Ogilvy will be leading. Starting Monday, look for new posts here on the exChange where we will be sharing what we’ve been learning in Dublin.

If you just can’t wait for the posts, we will also be live-tweeting the sessions on Monday and Tuesday! Here’s a list of Ogilvy tweeple (heh) to follow:

Jennifer Wayman (@JenniferWayman)
Kristin Parrish (@KParrish926)
Alex Hughes (@AlexHughes01)
Cara Perellis (@carasloane)
Meg Bartow (@MegDu4)
Jeff Chertack (@JTack)
Jenn Chu (@jxchu)

Or, you can follow this handy Twitter List: OPR at WSM.

We will also be using #ogilvywsm and #wsmc.

Food, Glorious Food

Feb 02

I like food. Ok, I love food. I wouldn’t necessarily call myself a “foodie” maybe more of a “food geek.” Because of that, I think I tend to be more immersed and interested in food issues—healthy school lunches, organic vs. not, herbivore vs. carnivore vs. omnivore, and yes, which food truck is the best in DC (jury is still out on that one)—than most people. Many of these issues can incite pretty passionate discussion (especially that food truck one), with heated arguments on all sides. Food is kind of a touchy subject. It’s strikes an emotional chord. It speaks to our cultural and regional identities. In short, it’s not that simple.

Or is it?

In his inaugural column today, Mark Bittman of the New York Times penned a simple and direct, well-written summation of the food “issues” we face and what it means for us. He calls it “A Food Manifesto for the Future.” I think it’s a really nice piece that outlines clearly what the problems are, and the very core issue—what the public health implications are. Not just individual health, but environmental health and the overall health of our planet.

Because while food is wrapped up in emotional, cultural, and social ties…at the end of the day it is fuel and sustenance. It has the power to keep us healthy, it is the fuel that drives us. When you think of it that way, who wouldn’t want the best?

Read the article, and I would love to hear your thoughts in the comments.

Apps for Healthy Kids

Oct 21

Recently Let’s Move! announced the winners of their Apps for Healthy Kids contest, in which developers, game designers, and other interested folks were invited to create mobile apps for tweens that promote healthy eating and/or physical activity.  The only requirement was that the game or tool had to use USDA data sets that have been made available through the Open Government initiative.  The submission period was this past spring/summer, and winners were just announced a few weeks ago.

My own kid is nowhere near the target audience range, but she is a very technologically advanced 3-year old so I figured she’d be a good test subject.  Together we sat down and picked a few of the games and gave them a spin.

Pick Chow!, the First Place winner in the Tools division, was our collective favorite.  The tool lets kids pick from a list of foods with a goal of building a balanced, healthy plate.  As you add foods to your plate, little gauges on the right tell you if you are too high or too low in calories, fat, sodium, protein, etc.  What I liked was the visual nature of the app—the list of foods included pictures, so for a younger child, it’s a great way to learn about different types of foods.  My daughter asked me if the pomegranate was a “big strawberry.”   The graphics are cute and include three little animated ants as mascots.

I gave my daughter the mouse and she picked Fitter Critters, a runner-up in the Games division.  The concept is simple if you’ve ever played Sims, virtual pets, or if you are an iPhone Pocket Frogs addict like I am.  The goal of the game is to take care of your Fitter Critter by feeding him well-balanced meals.  You can harvest vegetables from your garden, shop for food at the grocery store, even decorate your Fitter Critter’s house.  The game relies a lot on text and reading, so it is perfect for a school-aged child.

Smash Your Food is my personal favorite.  You pick from a bunch of “junk” foods, estimate how much fat, salt, and sugar you think are in them, pull the “smash lever” and bam. You get a visual showing the food being smashed and another visual showing how much sugar, salt, and fat (in the form of oil) is in that particular food.  It is really gross yet oddly satisfying.  The overall objective is to help parents and kids see the differences between what their daily intake should be vs. what is in kids’ favorite foods.

Those who says all video games are bad should check these out.  It is really cool to see the level of ingenuity and creativity is out there to promote healthy eating and physical activity.  There are so many other great tools, games, and mobile apps over at Apps for Healthy Kids, go check them out!

I want someone to do my exercise for me, is there an app for that?

May 21

Well, not really.  But mobile technology is emerging as a powerful tool to help people adopt healthy behaviors.  Researchers and developers are looking into ways that mobile technology can be used in a variety of ways—to encourage physical activity in teenagers , to help combat obesity, or to provide pregnant women and new moms with health resources—just to name a few.

Since January, when I made my “I’m going to eat right and exercise more” resolution (doesn’t everyone do that every year?)  I’ve used my smart phone in a variety of ways to keep me on track.  Mobile food journal apps, like Lose It!, SparkPeople, and The Daily Plate are tools that make that age-old habit of keeping a food journal less of a chore, and more of a game.  I’ve used DailyMile, Twitter and Facebook to get a little emotional boost from my friends and family during long runs or days when a cupcake would solve all problems.  When I run outside with my friend Emily, I rely on the GPS-enabled apps like RunKeeper and MapMyRun to track our distance and pace.

Next week, Mobile Health 2010—a two-day conference on how mobile technology can be successfully used to promote healthy behavior—will be held at Stanford University.  One of my colleagues will be attending and sharing the highlights of the conference, so check back here then.

Maybe one day they’ll be an app that magically turns cupcakes into a health food.  One day.