Senior Vice President
Natalie brings almost 20 years of social marketing, health communications, and public affairs experience in managing large-scale campaigns for non-profits government agencies, and corporations. In 2008-2009, Natalie served as Deputy Project Director for the Lance Armstrong Foundation’s LIVESTRONG Global Cancer Campaign, which included identifying and securing commitments from world leaders, NGOs, corporations and grassroots advocates in more than 35 countries. Natalie also oversaw the planning and execution of the LIVESTRONG Global Cancer Summit in Dublin, Ireland, as well as grassroots and on-the ground events and activities in target countries, including Italy, South Africa, Mexico, Ireland, and Australia.
Natalie currently oversees the agency’s work for the Merck’s Vaccine Division, including Merck’s shingles vaccine, pediatric vaccines and flu vaccine, and serves as Project Director for CMS’ new caregiver initiative, “Ask Medicare.” For these and other clients, her responsibilities include strategic communications planning and implementation, formative research, public policy and provider outreach, media relations (online and social media), partnership outreach, and grassroots event planning.
Natalie joined Ogilvy PR after 15 years with Porter Novelli where she worked in the health care and public affairs practices. For six years, she served as the account lead managing numerous public affairs and public education campaigns on behalf of the American Cancer Society on issues ranging from cancer screening, cancer prevention, and global tobacco control. Natalie also handled strategic planning and issues management for several Johnson & Johnson OTC brands. She also worked closely with the Alzheimer’s Association’s public policy office and corporate communications office to raise awareness about Alzheimer’s disease. She holds a bachelor degree from Bates College.