Ogilvy’s Social Marketing Group is headed to Atlanta this week for the National Conference on Health Communication, Marketing, and Media. This is one of the Social Marketing Group’s favorite conferences, as many of us work in the health communications space, and it’s always inspiring and motivating to learn from the work of others.
Ogilvy will present at several sessions on our work, including:
Overcoming Facebook Zero for Health: Strategies for Managing the Decline in Organic Facebook Reach I’ll kick off the first breakout group of the conference with a presentation that offers four strategies for organizations to manage declining organic Facebook reach. The session will feature several government agencies that have successfully used these tactics to increase reach. Tuesday at 2 p.m. in the session “Social Media Measurement and Analysis”
Social Squared: Applying Behavior Change Theory in Social Media Campaign Planning Sarah Van Velsor will introduce the Social Marketing Group’s business offering, SocialSquared, which combines our expertise in both social media and social marketing to achieve the most effective behavior change results for our clients, during the poster sessions. Wednesday from 9:30-10:30 a.m., 2:45-3:45 p.m.
R U Using SMS to Communicate with Youth in Urban Communities? Meghan McMahon from our Social@Ogilvy team will explore lessons learned from the Centers for Disease Control and Prevention’s i2i: What R U Looking 4, which promotes respectful, nonviolent dating relationships among 11- to 14-year-old youth in urban communities. Thursday at 8 a.m. in the session “Using Digital Media to Reach Teens”
OK2TALK: Using Tumblr to Give Youth a Voice to Discuss Mental Illness Sarah will present on OK2TALK, a campaign by the National Association of Broadcasters to reduce stigma around mental illness. The campaign drove teens and young adults to a Tumblr-based online community where they could open up and share their personal stories. Thursday at 8 a.m. in the session “Innovative Digital Platforms and Strategies”
Follow all the Ogilvy Washington attendees on Twitter, along with the conference hash tag (#HCMMconf):
- Meghan McMahon (@meggiepoo)
- Sarah Van Velsor (@sarahvanvelsor)
- Anna Zawislanski (@anna_z)
- Me (@elzeig)
For any attendees reading this, what sessions are you most looking forward to? I’m excited about the opening plenary with Paul Smith on “Lead with a Story: A Guide to Crafting Business Narratives That Captivate, Convince, and Inspire.” Ogilvy frequently incorporates storytelling into our communications work, and I look forward to hearing his take on it.
Hope to see you in Atlanta!