Is it Enough to Get People Talking?

Jun 14

Despite a 33% drop in the teen pregnancy rate in Chicago, the city’s rate is 1.5 times the national average. To address the issue, Chicago has recently launched a new teen pregnancy campaign that is…unexpected.

The PSAs have gained local and national attention for their surprising take on drawing attention to the issue and reminding people that boys are also affected by teen pregnancy. The campaign has been featured on Good Morning America and The View.

Chicago Health Commissioner Dr. Bechara Choucair has stated the campaign is intended to be provocative and spark conversation. Clearly that goal has been achieved.

Shocking people with an unanticipated twist is not a new way to spur conversations about teen pregnancy, as seen in this PSA form the UK.

However, now the true test will be to see if the PSA catalyzes action as well as conversation. Will teens visit BeYouBeHealthy.org to learn more about sexual health, contraception, and relationships? Will they change their behavior?

What do you think?

This entry was posted on Friday, June 14th, 2013 at 12:07 pm and is filed under Social Marketing. You can follow any responses to this entry through the RSS 2.0. Both comments and pings are currently closed.

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