In a few days, I’ll be joining more than 500 colleagues, academics, researchers, and students in Toronto for the third biennial World Social Marketing Conference. As the title sponsor, Ogilvy Public Relations is honored to contribute to this pioneering event. This is the first time the conference will be held in North America.
For those who haven’t attended this event in the past, the conference is a unique opportunity for social marketing practitioners to meet and discuss behavior change principles and techniques that ultimately help people lead safer, healthier and more productive lives.
This year’s theme – exploring new challenges and solutions to social change – spotlights how social marketing practitioners are overcoming barriers to designing and implementing highly effective, sustainable interventions. Panels, posters, and educational sessions on health, the environment, criminal justice, transport and finance will be presented with particular focus on sustainability, intra-disciplinary working and the relevance and application of behavior change practice and science.
The conference will feature notable speakers including: conference Chair Jeff French, a recognized global leader in the application of behavior change and social marketing, and Chief Executive of Strategic Social Marketing Ltd.; Nancy Lee, international economist, author, and president of Social Marketing Services, Inc.; Brian Wansink, professor at Cornell University and author of “Mindless Eating: Why We Eat More Than We Think;” and Phillip Kotler, professor, author, and founder of Kotler Marketing Group, Inc.
The conference will also feature renowned author and environmentalist Ma Jun, Founding Director of China’s Institute of Public & Environmental Affairs, as a keynote speaker.
For those of who cannot attend this year’s conference, I encourage you to follow and spur discussions about the conference online through Twitter, using the hashtags #wsmc and #OgilvyWSMC. You can also follow the conversation here on the Social Marketing exCHANGE and through the conference website, www.wsmconference.com.
Do you have issues that you would like to see World Conference participants address next week? Do you have recommendations for how we together build a stronger global movement dedicated to capturing, spreading and nurturing even better and more effective social marketing practices? Leave a comment here and I’ll share it with the conference organizers and participants next week. We will do our best to get your questions answered and your ideas considered.