On Thursday, October 11, Ogilvy Washington held the second session of this year’s OgilvyConnect, a four session communications training program for nonprofits that serve the National Capital Region. Building from the previous session, the group learned how to develop a communications plan using Ogilvy’s Blueprint Strategy framework based on their organization’s communications goals and objectives. Presentations and working sessions led by several Ogilvy employees involved spirited conversation and discussions including the difference between business and communications objectives, strategies, and tactics; and several playful NFL metaphors.
To learn more and see photos from the session visit the Ogilvy Connect Facebook page.
The remaining two sessions will be held in November and December, and are sure to be just as successful and informative.