At yesterday’s panel on environmental sustainability, Dr. Doug McKenzie-Mohr, President of McKenzie Mohr & Associates (Canada) discussed how community-based social marketing has proven to be highly effective in fostering the adoption of environmentally-friendly behaviors. He believes that in order to be successful, there are five important steps to follow:
Dr. McKenzie-Mohr has written on the topic with his book: Fostering Sustainable Behavior: An Introduction to Community-Based Social Marketing.
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